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eration of music would mean in the fu-
ture, several local coin machine leaders
agreed: "It is giving the whole industry
a new stability. It's removing the highly
speculative aspects and replacing them
with a conservative and reasonably op-
timistic outlook for our future as a lead-
ing industry."
There has been some difference of
opinion regarding the comparative val-
ue of metropolitan locations over those
in the rural districts. The opinion of a
local operator seems to voice that of the
majority in this section: "On the aver-
age, metropolitan music locations pay
better because their clientele is less
limited. They expect less in the way of
favors from the operator, they are less
subject to seasonable declines, and
there is less in the way of politics to
play in getting and keeping a location."
The title of the "most rabid baseball
fan" goes to John Corse, Wellington,
Missouri, operator. John was seen at the
Kansas City Blues' opening game on
crutches. The reason was an infected
foot. John is now wearing both shoes
and is minus the crutches.
Cecil Townley, Ozark Mountain re-
gion operator, .reports that the fear of
tourists being diverted from that resort
region to the fairs at New York and San
Francisco apparently is groundless.
Early business has been brisk, he says,
and Ozark operators have every confi-
dence that the present season will pass
last year by a large margin.
Ivan Nelson, who operates on the
Kansas side of the Kaw, reports that
every machine he owns is now on loca-
l
l
◄
For Details-See Me
KANSAS CITY, MO.-It's soft drink
vendors, novelty and confection equip-
ment, and music that are making news
at locations in the Heart of America as
the early summer season looms on the
Missouri Valley Operators' horizon.
At Central Distributing Company,
Tim Crummitt states, "We're expanding
music, both operating and distributing.
We still have a full line of other equip-
ment, too, but it is music that is paying
expenses today."
At Western Distributing Company,
Frank Schrogl, home between his nu-
merous trips throughout the state, an-
nounced, "Music is moving. I'm selling
and operating a lot of other stuff, but
it is automatic music that's keeping me
on the run."
Across the street Carl Hoelzel's new
loading docks are usually filled with
trucks. Carl was found recently, ex-
claiming, "Nineteen of them have gone
out of here today. I never have seen
anything like the phonograph business."
When you walk through the doors of
United's glass-fronted building, you see
lights, brilliantly colored lights. And
you hear music, the latest hit songs with
just a sprinkling of old favorites. An
indication of a very large business in
phonographs that Carl has built up in
a short time. United has also become
one of the Midwest's leading music op-
erating firms.
However, there is more to this music
picture than the simple expansion of
the conventional type of equipment.
Counter size boxes are now really be-
ing exploited for the first time. At the
Central Distributing Company may be
found row after row of gleaming new
stands for these boxes. The popularity
of the new machines, both as space sav-
ers and new location-getters, is just in
its infancy, distributors believe.
When asked what this new import-
ance and prominence given to the op-
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lion. Setting and operating them so
they will stay in one spot is the secret
of the whole thing, he says.
Hamilton Enterprises has become the
busiest spot in town. And good reason,
too, for their new combination three-
way Mickey Mouse and His Pals Ven-
dor is, in its first month on the market,
breaking all this company's sales rec-
ords.
According to "Doc" Hamilton and J. G .
Suor, the real possibilities of merchan-
dising Walt Disney's famous characters
via the vending machine route is just
now being discovered by operators.
This new vendor, which was released
for sale hardly sixty days ago, has
found a market far in excess of that
which was expected, they said. It is
possible to adjust the machine for gum,
confections or nuts, and the large ball
gum, prepared especially for this ma-
chine, carries the imprint of a Disney
character on each ball.
Speedway is the name of Operator
Vernon Sperry's new venture at Topeka,
Kansas. He has built a three hundred
foot track at the outskirts of the city and
rents motor scooters, for which he
charges five cents for two rounds of the
track. For those who desire to use the
scooters longer, a lower rate is charged.
Several times each week he success-
fully stages races and other entertain-
ment.
Recently a group of midget auto rac-
ing drivers , on a bus-man's holiday,
rented scooters for the afternoon and
staged a private race. Also seen astrad-
dle one of Vernon's scooters recently
was Carl Hoelzel.
13
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