Coin Machine Review (& Pacific ...)

Issue: 1939 July

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625 10th Ave., New York
( Phone: LOngac:re 5-4877)
Production Of Games
Heavy For Gottlieb
56
COIN
MACHINE
REVIEW
CHICAGO-With orders for their new
baseball hi t, Batting Champ, coming in at
an increasing speed, and the famous twins,
Lot-O-Fun and Lot-O-Smoke, being put
back into heavy production for the third
time, officials of D. Gottlieb and Company
state that th ey an ticipate a busy summer.
"Seasoned distributors marvel at the suc-
cess of Batting Champ," heads of the com-
pany state. "This new hit is proving not
only the outstanding baseball hi t of the
year, but a record-smashing money-maker.
This is due to two sensational new ideas.
"First the game allows th e player to
build u p an amazing total of batting aver-
age points by skill, right while playing;
and second it introduces an exclusive new
electro-mechanical improvement, heretofore
believed impossible in a coin game.
"The game can be operated in practicall y
any terri tory, and under almost every kind
of condition, with a top profit. Provisions
are now being made at the fac tory for a
long run at peak production."
Lot-O-Fun and Lo t-O-Smoke are also
back in production, officials sta te. Orders
are still coming in strong and the factory
has been forced to work overtime to meet
demands.

Sam Kressburg, Mgr.
Golden Returns from
Eastern Trip
LOS ANGELES- Will R. Golden, U-
Need-A-E,ak distributor, returned in July
from a two and one-half mon th trip through
the East and Middle West. Golden covered
22 states .and called on hundreds of opera-
tors. He reports that the business trend is
definitely up and that operators report an
increase of over 30 per cent over last year.
Operators interested in the new six, eight
and nine column cigarette machines, now
being placed on the market by U-Need-A-
Pak, will be able to inspect them at the Los
Angeles office within the next 30 days,
Golden states. They have been on test lo -
cations for several months in the East and
are now, ready for distribution.

CHICAGO-"Webster did a wonderful
job of describing Variety for us," Ray Mo-
loney, president of the Bally Manufactur-
ing Company, states, when discussing their
new novelty game. "The definition of the
word variety in Webster's dictionary is 'in-
termixture of a succession of different
things; variation; diversity; change,' and
that is just what we wanted to give the trade
when we produced Variety. It is a varia-
tion, diversity and change from anything
that has ever appeared on the market be-
fore.
"Variety is the spice of games, and it
brings an entirely new principle to the
coin machine amusement division. Where
our Bally Reserve allowed the coin to
build up a large award, Variety allows the
player to build his own award as he plays
the game. The suspense is there as the
player is never sure of a winner un til the
very last second of play.
"Spice is added to the game as Variety
recreates live bumpers of dead ones and
allows each hit on a dead bumper to regis-
ter ano ther point, and still give the player
the suspense thrill of shutting off other
bumpers on the playing field at the same
time."
Variety is put out with a beautiful cabinet
and has many of the best features of previ-
ous Bally hits. It is now in heavy production
at the Bally plant.

• •
Mose Lightfoot, one of the best hod
carriers on the job, lost his footing and
fell to the street, four stories below.
Mose hit on his head, struck the ce-
ment pavement and went through to the
basement
When - the foreman went to the base-
ment, expecting to find Mose cold and
stiff, he met Mose corning up the steps.
"Great Scott, man, aren't you killed?"
he cried.
"No," Mose replied, dusting off his
clothes. "I guess dat concrete pavement
rnusta broke my fall."
BRILLIANT
ILLUMINATION
IS MAKING BIG PROFITS EVERY-
WHERE AND WILL MODERNIZE
YOUR EQUIPMENT
"Fats" Waller
lllueblrdl
"Fats" Wall er is known throughout the
country as a Bluebird recording artist and
for his singing and mastery of the piano
and organ. Like many another minister's
son, "Fats" at the age of fifteen, decided
against his fa ther's wishes that he don the
cloth, and instea·d chose music as his career.
A few years of theatre and night club work
followed, and then came his first real
"break" in the form of an assignmen t to
write the music for the show, " Keep Shuf-
fling." Next came a tour of the P ublix
theaters as an organist, and in 1930 he was
engaged to write the lyrics of another musi-
cal show, "Hot Chocolates." Since that
time he has toured abroad and was head-
lined at th e leading night clubs in England
and on the Con'iinent, but is now back in
this country continuing his personal appear-
ances and success on Bluebird records.
Webster Knew
His "Variety"
Complete $25.00
This attractive grill scientifically designed with
cast aluminum and the finest new red illumi-
nated plastic combined with the beautiful new
red louver corners and door design. Music
merchants install this equipment. It will make
you money, save you money, and satisfy your
locations.
Lower Grill $12.50
Available for 616, 616A, 617, Pl2, 412 , 416
Corner Ensemble $12.50
Descriptive Literature On Request
MIL TON H. LANCE
418 S. Glendale Ave.
f_
Glendale, Calif.
https://elibrary.arcade-museum.com
INDEX TO ADVERTISERS
July, 1939
i~~~:!:R~~{e~~~!~~:: : : : : : : : : : : : : : : :: : :]~
Bally Mfg. Company..
. ........................ ..... 4
Bluebird Record Disls ...................................... 34, 43
Brewer, Chas. A., & Sons...........
. .......... 8
Brodie, M. , Company ............................................... 29
Chicago Lock Company .... . .............................. 58
Columbia Recording Corp ....... 34. 35, 36. 43, 55
... 10
·············45
Daniels, M. T ...
Decca Dist. Corp ........ .
East Coast Phono. Dists ......... .
Economy Production Co ........ .
Ellman & Zuckerman ......... .
Evergreen Novelty Corp .. .
··················56
. ..................... 17
······················ IO
···············30
Gerell, M. A. , Corp ........... ..................................... 45
Phonos Smashed
As Ops Watch
P ITTSBURGH- With vivid truthfullness
the pictures tell the story of wha t happens
to old phonographs taken in trade by Wur•
li tzer dealers. The scenes above and below
took place recen tly when Wurlitzer Music
Merchan ts I. H. Rothstein and Harry Ros•
enthal asked District Manager Harry Payne
to show them wha t happened wh en obsolete
models reach one of Wurlitzer's 28 ware•
houses.
Payne gladly complied and took the two
men to Shanahan warehous e to witness
wrecking of phonographs collected there.
In the u pper photo, Payn e, standing be·
tween Rothstein and Rosenthal, view mach•
in es too old to be placed profitably on
loca tion.
In the lower pho to the axe of execu tioner
Crowley has fa llen and the "old fellows"
will never play again. After the group left
the destruction con tinued unti l noth ing bu t
a pile of splinters and twisted metal
remained.
Rothstei n and Rosenthal agreed : "It's
noisy work but it sure does the music mer•
chant a great deal of good. The Wurlitzer
Factory Trade.in Plan wi th its guarantee
that no instrument turned in will ever see
the light of day is helping to stabi lize the
automatic music business as nothing ever

has in th e past."
g~!;~EZf ~~& :~:i~~;v~~;:: : : : :: : : : : : : : : ::: :i
Groetchen Tool Company........... . ............... 16, 26
Holdsworth Print Shop ........................................... 27
........................ 56
Jacobs Novelty Company.
.................... 25
Kentucky Gum Company
Lange, Millon H. ................... .. ............................... 56
Little Gilt Shop .................................................... 25. 33
Long Beach Coin Machine Exch ......................... 32
Mape, E. T .. Company.
.. .................... 34, 36
McNeil, E. C ............................................................... 29
Meyberg, Leo J., Company .................................... 34
Mills Novelty Co ................... .. 37, 38 , 39. 40, 41. 42
Mt. Royal Novelty Company ................................ 26
. ........................ 21
Norris Mfg. Company .....
Palmantier-King Sales Company .. ..................... 24
P. & M. Sales Company.. .........
. .................... 6
Permo Products Corp. ............... .. ...................... .... 44
Reliable Vending Company......
.. ........ 36
Rock.Ola Mfg. Corp .
. ...... Cover II, 19, 20
Robbins. D. & Company......... . ................... 17. 28
Stoner Corporation ................... .
Supreme Products Company
........ Cover IV
.. ..... 10, 24. 27
Vau!Jhan, L, H., Company ..
Vending Machine Company
Victor Record Dists.
Victor Vending Corp ...... .
Viking Specialty Company
......... 34
. ........... Cover III
....... .......... 34. 43
.. ............. 22
...5, 28. 31
57
COIN
MACHiHE
IIEVifW
Washburn, C. E. .................
.. .................... 31
Wilcox, W. W .. Mfg. Company ........................... 8
Wurlitzer, Rudolph, Company
46, 47. 48, 49 , 50, 51. 52, 53, 54 , 55
X. L. Coin Machine Company ............................. 57
Zeigler Insurance Agency, Inc .......................... 18
Two old Scotchmen sat by the road-
side, talking and puffing away merrily
at their pipes.
"There's no muckle pleasure in smok-
in ', Sandy," said Donald.
"Ho dae ye mak ' that oot?" ques-
tioned Sandy.
"Well," said Donald, "ye see, if ye 're
smokin' yer ain bacca ye're thinkin ' o'
the awful expense, and if ye're smokin'
some ither body's yer pipe's rammit sae
tight it won 't draw."
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