It's "Give me Liberty, or else" in the offices of the Adva nce Automatic Sales Company in
Los Angeles where Mac Mohr, left, Daval re presenta t ive, is shown unve iling the beauties of
th e new machine. Standing next to Mac is Mac Sanders, Adva nce manager, who states that
Liberty is one of the finest gam es he has eve r so ld. Balance of the boys are operators
eage rly awa it ing t he snapp ing of our camera shutte r so they ca n hie off with Libertys for
th eir locations.
6
COIN
MACHINE
REVIEW
'Jlc14f,e1411 CtJli(c14hitJ
By DOROTHY PETSCH
SAN FRANCISCO-Advance Automatic
reports their best business is with Stoner's
Snooks this month. "It's an inverted Chub-
by," says Lou Wolcher. Fun-loving Wol-
cher has been standing on his head this
month with his new enterprises which keep
him whirling from Calistoga to San Fran-
cisco to San Jose and back. Over the
Fourth of July Lou staged the Calistoga
District Fair which boasted carnival rides,
a Forty-Niner Camp and all the trimmings.
The town is noted for its keysers, sulphur
springs, and mud baths and attracts a big
holiday crowd from the Bay area. How to
keep the crowd active but cool was Lou's
concern during June. With everything set
for a sweltering Fourth the day dawned
damp and cold. Visitors in· town for the
four -day holiday padded themselves with
newspapers. "And there hasn't been a cold
Fourth in eight hundred forty- two years,"
says Lou. In spite of the weather, though,
they did a good business and Lou may be-
come a career man yet.
Sunday, the ninth, the San Jose track,
another of Wolcher's pets, staged its second
series of races, this time specializing in
stock cars. Every big name racer in the
West was entered and the crowd was dou-
ble the size of the previous races which
brings it close to twenty thousand.
Novelty games are the biggest export
item for Wolf Sales this month with the
South Seas the best market. Art Brant, for-
merly associated with Wolf Sales and now
located in Melbourne, wri tes that business
down there is very good. It's no place for
the beginner, he continues, because a man
has to be a first-class mechanic with a
knowledge of converting machines for local
electric curren ts and coins as well as a
salesman who can adapt himself readily to
an entirely different business set-up. Ameri-
can go-gettum standards don' t work, it
seems.
The Wolf Sales phonograph cabinet is
still experiencing heavy activity in the East
and South with plenty of re-orders coming
in from satisfied customers. In the game
field, Bally's Variety heads the list for the
company here on the Coast.
Albert "Chickie" Reiwitz has decided to
join his dad in the game and phonograph
business since his graduation from high
school. Already popular with local opera-
tors from his association with his father
during his summer vacations, he plans to
work in as office manager.
The Reiwitz family is celebrating this
week the wedding of the eldest son, A. L.
Reiwitz, to the lovely Gertrude Jonas, a
member of San Francisco's smart set. Al-
though only the two immediate fami lies at-
tended the wedding, the festivities included
all the friends of the young couple and
their parents. Wolf's present to the bride
and groom was an eight cylinder Pontiac
sedan, while the Jonas fami ly completely
furnished a four-room apartment for the
couple. They are spending a two weeks'
honeymoon at Tahoe Tavern. R eiwitz is an
engineer with the Independent Iron Works
in San Francisco.
Victory is still the best going game for
the Jack R. Moore office with Johnny Rug-
giero running around in circles trying to
fi11 the orders which have been placed by
enthusiastic operators. The Bally Beverage
Vendor is making a name for itself in San
Francisco. Word has been getting around
among the local citizenry that the Coca-
Cola it vends is really good whether it's
from the ·top or bottom of the vendor, and
you can' t beat that kind of advertising, says
Johnny. Several of the local theatres have
been equipped with these machines during
the past month.
Viking Specialty Company is now the
exclusive agen t in California for the U-
Select-lt "108", wh ich boasts of being the
largest vendor of candy bars ever built.
Einar Wilslev, owner, says that this ma-
chine is designed primarily for heavy vol-
ume locations in order to save extra servic-
ing trips. He adds that it has the same
trim, sturdy unit that the standard "54"
type has and is one of the most trouble-
free machines he has ever had in stock.
Sales on this are not heavy as yet, for it is
designed for a smaller market than the
"54". It is Wilslev's belief, however, that
it's popularity is going to increase when
operators find what a timesaver it is.
The exporting business is good at "viking,
too, with British India the best market for
games and Central America particularly
good for nut machines. Panama this month
is the biggest buyer in this field. Almonds
are still good in the local market and Bos-
ton beans have experienced a marked re-
vival. Tom Thumb machines are the most
popular vendors sold by Viking to local ops.
Gus H. Jensen, formerly an operator in
Eureka and Northern California represen-
tative for Viking, has forsaken his old
haunts and is now outside man for the local
Viking office. Jensen and Wilslev are col-
laborating on the restaurant-on-wheels idea
with marked success. At present the units
are being tried out in Northern California
but they will appear shortly in all parts of
the state. Spotless and attractive eating
conditions are the keynote of these road-
side restaurants where each one is com-
pletely equipped with all types of vending
machines.
The Majestic Treasure Ship is this
month's best sell er for Anne Mandel. It's a
( See NO. CALIF., page 55 )
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