Part of the participants in the gala Jubilee Banquet given by David C. Rockola, president of Rock-Ola Mfg. Corp ., Chicago, for
Ro ck-Ola department heads, officers and executives and their wives, at the Graemere Hotel, December 30.
Boll Gum
Lucky Roll
Employees Feted
now made in West.
LOS ANGELES.-Operators Vending
Machine Supply Co. has acquired sev-
eral new titles to leadership in service
to the operator, of which Lou Feldman
and Sid Bloom, co-owners, seem right-
fully proud. First is the fact that the
firm is now making ball gum , and is
the only concern in the West doing so.
From raw chicle, through cooking,
flavoring , molding, coating and polish-
ing, every step in the manufacture of
ball gum is now accomplished within
the sanitary plant of Operators Vend-
ing Machine Supply Co. All flavors , all
sizes and all colors of gum used by
the vending machine trade roll out of
ihis plant, as well as spotted ball gum.
Firm also makes stick gum for use in
vendors, though it is not the only firm
in the We s t manufacturing in this line.
Second fact of which Bloom and Feld-
man are proud is the making of glass
globes for virtually every known vend-
ing machine. Nine different molds for
popular machines are now in use , and
as the only concern in California mak-
ing globes for Operators, Operators
Vending has made available a saving
of 25-cents to 30-cents in ·cost, not in-
cluding the saving in trantporlation
charges.
scores big success
with operators.
LONG BEACH. - "Lucky Roll," the
new counter game recently introduced
by the M. Brodie Company is being
proclaimed by both operators and job-
bers as the "best yet in counter games. "
Such reports have been pouring in
since the machine was first announced
in the December issue of the REVIEW.
Asked why "Lucky Roll " should be
outstanding in the lace of an apparent
overstocked market of counter games,
Steve Brodie replied: "This amusement
game was not the brain storm of an
engineer who had to get out a new
game in order to hold his job. "Lucky
Roll" was developed entirely from the
suggestions of operators, men who are
in the field each day getting direct
public reaction and opinions on all
types of equipment. Each operator had
his own pet idea but when all these
ideas were boiled down the answer
was pretty much the same - "they
wanted a one cent counter game where
the coin itself could be controlled by
the player and where the coin action
would be visible to the player as
well. "
'
at Rock-Ola jubilee
banquet.
CHICAGO. - Five hundred Rock-Ola
employees and their wives joined in a
jubilee banquet at the Graemere Hotel,
here , December 30, as guests of Rock-
Ola Mfg. Carp's President David C.
Rockola. Occasion of the affair, as
pointed out by Vice-President Jack Nel-
son, was the celebration of the splendid
acceptance of the new line of luxury
lightup phonographs for 1939, the thou-
sands of orders which have poured in
since the December Show, and to lay
plans for quick and effective handling
of the forthcoming heavy production
program.
e
e
Hofberg Loses Cor
Noto Soddened
LOS ANGELES.-Sometime during the
course of the meeting of music opera-
tors at the Clark Hotel, here , January
4, Coinman Murray Holberg had a 1936
deluxe Dodge sedan stolen from a near-
by parking lot. Its 1938 license plate
was numbered 29N453, its color was a
turquoise-green, and any operator who
might chance to see a car of this de-
scription during his travels will win
Hofberg's appreciation by reporting it
immediately to police.
•
LOS ANGELES .-Carl Noto of L. A.
Amusement Games Co., local operating
firm , reports the death of his lather in
Chicago recently. Noto s pent two
months in the lakeshore city during his
lathe r' s illness and s ubsequent to his
death, and also look the opportunity of
vi siting the plants of leading manufac-
turers there. He returned to Los Angele s
in December, having driven both ways.
•
Best Wishes and Continued Success to
IRVING BROMBERG
ani co_ntinued SUCCESS to your customers with
EXHIBIT'S 1939 LINE of GREAT MONEY-MAKERS
■
EXHIBIT SUPPLY
4222-24-26-28-30 W. Lake St.
c:o.
Chicago
While department heads, foremen , su-
perintendents, executives, officers and
their wives gathered in the Graemere's
grand ballroom and an adjoining over-
flow room with an infectious high
humor, the seriousness of purpose was
underlying and was brought to the fore
by strenuous efforts on the part of Mas-
ter of Ceremonies Nelson. Twenty-two
key men in the organization were in-
troduced, and each one was cheered
as he responded with appropriate re-
marks and pledged support to make
1939 Rock-Ola's best year.
51
COIN
MACHINE
REVIEW
President Rockola spoke significantly
as the key man of the evening, telling
of the enthusiastic work of distributors
in the field, and stressing the responsi-
bility of everyone in the organization
for has tening efficient production of the
new 1939 Luxury Lightup phonographs
to meet the demands made of the fac-
tory. He gave credit to the men who
had played an important part in pro-
ducing the "phonograph of the year,"
and expressed great pleasure over the
reception of the phonograph by distribu-
tors, operators, and the public. Hardly
before he had finished, the crowd was
on its feet to pay him tribute in an
amazing demonstration which lasted for
fully seven minutes.
Following the conclusion of this por-
tion of the program, Nelson turned the
chair over to "Dorny" Dornfield who in-
troduced a dozen or more smooth
vaudeville acts for the entertainment oi
the guests. Following the entertainment
music for dancing was furnished by the
Deluxe 1939 Rock-Ola phonograph, and
several location owners, attending an-
other dinner in the hotel, hastened to
find out the name of the machine they
heard and hustled off to demand new
Rock-Olas of their operators .
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