CMMA Show
under way January 16
a t Sherman Hotel.
6
COIN
MACHINE
iEVIEW
CH IC AGO. - Offering coinmen a
chance to see new equipment, an op-
portunity to get acquainted with each
other, providing a chance to attend ses-
sions of the National Association of
Tobacco Distributors, promising a gala
banquet and a chance at major prizes
as in other Shows together ·with an out-
standing floorshow , the first Coin Ma-
chine Show of 1939, sponsored by the
Coin Machine Manufacturers of Amer-
ica, will get under way January 16 at
the Sherman Hotel, here, and will con-
clude January 19.
Alter careful consideration CMMA of-
ficials have decided to avoid any meet-
ings or entertainment which would pre-
vent coinmen from having as much
time together as possible for discussion
of problems peculiar to the industry
that would be better not discussed in
open meetings. Knowing that CMMA-
called sessions would detract, officials
instead will encourage the meetings of
any associations or groups, and will
provide meeting rooms for such pur-
poses, provided Jim GilJ?ore, secretary-
manager, is notified 24 hours in ad-
vance of the desired time for the gath-
ering.
Arrangements have been made for
an exchange of courtesies with the Na-
tional Association of Tobacco Distribu-
tors whose annual convention is slated
for the Palmer House, January 18 to 21.
Similar arrangements have been made
with the All-Industry Refrigeration and
Air Conditioning Exhibition, held at
Hotel Stevens the same dates as the
CMMA Show. CMMA badges will ad-
mit their wearers without further regis-
tration or ceremony to either or b oth of
these other shows. It has been pointed
out that there will be exhibits in all
three exhibitions and gatherings that
will be of interest to members of the
other groups, and the arrangement was
made in the sincere hope that it w ould
prove mutually profitable and agree-
able to all concerned.
Following previously established cus-
tom, an attractive group of prizes has ly surprised to discover, at the close of
been assembled for lucky coinmen who the NACOMM Show in Chicago in De-
hold the "right" b a nquet stubs. CMMA cember, tha t it h a d d one more b usiness
reports it has a bandoned the practice than at any previous affa ir a nd enough
of distributing prizes on the basis of to ma ke their d ispla y ta ngibly worth-
purchases made during the Show, since while, accord ing to report of Will G old-
in the past this practice has been s ore- en of U-Need-A-Pak Distributing Co.,
ly abused.
who was present at the convention.
Major award of the drawing is a
Gold en sta tes that, due in part at
1939 de luxe model automobile, fully least to legislative action in many
equipped, a nd said to be one of the sta tes, opera tors are turning more and
best and most p opular makes. Second more to merchandising equipment in a
prize is the latest de luxe model of a
complete reversal of former attitude,
fine radio; third prize is to be a I uxuri- and that merchandising machines
ous traveling bag. These three prizes seemed to get the bulk of attention in
must go to certified and properly iden- the display b ooths. He also asserted
tified operators. In addition to the trio that while the gathering a t the Stevens
of major awa rds, many exhibitors are Hotel w a s not so well attende d as in
. contributing prizes from their displays, former years, it seemed to him to be
and the exhibitor likewise has the privi- more businesslike and serious, with at-
lege, ii he desires to use it, of specify- tendees interested in seeing what was
ing that only a certified operator ma y on display, a nd in buying samples for
receive the prize.
testing on their own locations, rather
Gilmore has announced that a defi- than just to have a good time.
nite understanding ha s been reached
One of the biggest attractions in the
with the Sherman Hotel that a really U-Need-A-Pa k booths which ran along
first-class meal must be served in order both a isles, was the 15-column cigarette
to avoid any possible complaints about machine, said to be the only one ca pa-
either fo od or service, and the Sher- ble of dispensing 15 brands of ciga-
man's management has agreed. Dick rettes, which Golden stated ha d fully
Hood , as chairman of the entertainment 50% of all U-Need-A-Pak sales at the
committee, has reached in his sleeve Show , out of about 20 different models
and pulled out all sorts of aces for the on display including candy bar vend-
show within the Show , and it· is re- ors. Becau~e of the fact tha t about 27%
p orted that though it may be shortened , of all sales through cigarette machines
in order that the awarding of prizes in California a re of the 10-cent brands,
may not keep people practically the he pointed out that the 15-column ma-
whole night through for the drawings, chine is particularly well suited for use
it will be "to the p oint" and definitely in this western sta te.
an "eye-opener."
The radical change in design which
Gilmore further reports that all space permits displaying the ciga rette pack-
in the exhibition hall ha s been sold out age in the sa me manner as a bar _ of
for weeks, that few booths (as of the
ca ndy merchandise brought a host?'.:? !
last of December) are left on the mez- comments, a s did the de luxe m od~!
za nine and few in the grand ballroom, with unusual colored lighting effects.
and that all in all it looks like a record Double capacity columns are sta ndard
show in the offing.
e n ow on all new equipment.
Golden reported knowing of sa les to
operators in Texas, Ca lifornia, Ohio,
Michigan, Indiana, Wisconsin and Penn-
satisfactory conven-
sylva nia, with the largest single order
- 100 15-column cigarP.tte vendors,
tion business.
b ought for cash-going to an Ohio oper-
HOLLYWOOD.-Formerly looked upon ator, and· the second largest-another
as simply an opportunity of showing to
ca sh dea l for 100 candy mercha ndisers
the trade and getting acquainted with -going to an Alabama coinma n. ,Both
operators, U-Need-A-Pak was pleasa nt-
were new to the business, he reports.
U-Need-A-Pak's present ma in concern,
Golden decla red, is getting d eliveries
on new models, which mechanica lly
a re essentially the same as the current
ma chines. Since it is likely that volume
shipments cannot be made before
March, the plan n ow in use is one of
supplying buyers of new equipment
with current models a nd excha n ging
them, plus a small handling cha rg e, for
the newer equipment when it is de-
livered.
Golden Reports
e
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