Herm Seiden, Troy, N. Y. operator and brother of Henry Seiden, Albany distributor,
tries his skill on Eureka, four-way free-play multiple, during a recent visit to the plant of
Bally Mfg. Co.
Bally Line
rounded out for
start of year.
50
COIN
MAClilNE
REVIEW
CHICAGO.-A new beverage vendor
"designed to get fussy folks ' money,"
Hawthorne, a ten-way multiple with
double reserve feature , Bally's Twin
Bell, Thistledowns, reserve-type multi-
ple one-shot, Paramount, novelty game
with spinning captive ball, Arrowhead,
freeplay novelty game, Eureka, multi-
ple free-play novelty table, Dixie, seven-
coin console, Bally Reserve counter
game, Hot Vendor popcorn machine and
Rainbow pencil-vendor with buy-back
feature , give Bally Mfg. Co. a well-
rounded line to start off the new year.
Bulk of these machines were demon-
s trated to a group of several hundred
operators who attended Bally's open
house in the Sherman Hotel during the
time of the NACOMM Show in Chicago
in December, and all of them will be
on display, with other new devices, at
the Bally booths at the CMMA Show
at the Sherman, January 16 to 19. Hos-
pitality was the main purpose of the
December open house, yet, according
to President Ray Moloney, Bally's
"baby convention" booked a surprising
volume of business, and particular in-
VISIBLE SLOTTED
COIN COUNTER
The Operator's Friend
Transparent, non-break-
able, with slot gauge
giving absolute accu-
racy in count. shows up slugs, easily emptied into
roll tubes. The best hand counter doing work of
mechanical counter.
For pennies, nickels. Can be
used to stack dimes. Price $1 .25 each either size,
or $2.50 per set. Try a sample.
PERSONALITY - INDIVIDUALITY - DURABILITY
IT IS TRANSPARENT, NOT SCRAP IRON
PENNY
COUNTER
TELESCOPES
INTO
NICKEL
Wrapper Tubes
60c per M, 55c M per 50 M Lois
50c M per I 00 M Lots
ACCURATE
PATTON, PA.
Coin Counter
Company
terest was evidenced in the Beverage
Vendor which requires no plumbing or
water connections.
Characterizing the Bally Beverage
Vendor a s "designed to get fussy folks'
money," General Salesmanger Jim
Buckley pointed out that the thing
meant is repeat-sale money. Declared
he: "If you 've got what fussy folks want,
they keep coming back for more. That's
why the Bally Beverage Vendor is fav-
ored by operators who check the facts.
They know that carbonated beverage
drinkers are very fussy people, de-
manding the true tang and flavor of a
properly prepared drink. They know
that a Bally-vended beverage is pre-
pared in the approved manner, with
syrup and water accurately gauged,
carbonated by the positive-action-
method used in modern bottling plants.
They know that Bally-vended cups,
drawn by the dozens in rapid succes-
sion, are always uniform in flavor and
gas content. They know that rush-hour
business cannot result in loss of spar-
kle and zest. They know, on the other
hand, that a few slow days cannot
cause water-stagnation. They know that
fussy folks recognize the true tang and
flavor in a Bally-vended beverage.
They know they can be sure of a
steady s hare of the fussy folks' money."
Buckley pointed out that a new in-
vention, available only t6 Bally Bev-
erage Vendor operators, blends and
charges the beverage in the operator's
own headquarters in a manner recom-
mended by carbonic beverage experts,
under accurate control, artd at amazing-
ly low cost. Said to be "packaged" in
stainless steel barrels which are quick-
ly attached to the vending unit, the bev-
erage is held under constant pressure,
thus retaining indefinitely the sparkle
and flavor demanded by soft-drink con-
noisseurs, and as a result of the new
Bally method which requires no plumb-
ing or pipe connections, thousands of
new spots are now "open to the big
profits of carbonated beverage opera-
tions."
Buckley also explained that a simple
electrical plug-in is all that is required
to set the machine in motion, and pat-
rons like the fact that the equipment is
fully automatic, requiring no use of
buttons, levers or knobs-factors which
tend to slow up sale s.
Commenting on Hawthorne, one of
the newest of amusement tables, Buck-
ley pointed to the unusual effect of
what is termed "fifth-nickel insurance."
As many as ten coins may be played
into this multiple with double-reserve
feature in a single game, but invari-
ably players will use at feast five nick-
els every time as a result of this plan.
Explaining further, Buckley declared:
"It is first necessary to point out that
Hawthorne has two complete reserve
feature mechanisms, instead of one,
both of which climb to a $50 top. This,
in itself, is a powerful repeat play fea-
ture because even though one reserve
has been hit the other is still on the
job and worth shooting for. A reserve
award can be won only when the fea-
ture light is on, and this lights up at
mystery intervals frequent enough to
s timulate play, but always when the
fifth nickel is deposited, and then re-
mains lit until the end of the game.
Thus live nickels guarantee the player
a crack at both reserves. On test' loca-
tions 'fifth-nickel insurance' has worked
out exactly like its name, insurance
that Hawthorne will average approx-
imately twenty-five cents per game."
Mechanically, Buckley asserts, Haw-
thorne is a "j ob Bally can really brag
about." It's been "given the works," he
says, and it's known to be "right. " Flex-
ible, Hawthorne can be operated with
or without the multiple and with or with-
out the reserve.
In expectation of the firm 's biggest
year to date, an extensive rearrange-
ment of office quarters has created
greater efficiency and added consider-
ably to factory space, relieving to some
extent the strain of heavy production
schedules. Further increase in manu-
facturing facilities is said to be neces-
sary, however, and space has been
secured and awaits only the setting
up of additional production lines.
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Hecht Nielsen
has only ball gum
displayed at Show.
CHICAGO. - Hecht Nielsen, well
known Chicago vending machine dis-
tributor, who handles the American
Chicle Co.'s Five Star Ball Gum ex-
clusively, reports that his was the only
firm exhibiting ball gum at the Decem-
ber NACOMM Convention, and that the
number of contracts signed and orders
taken for Five Star Ball Gum at this
Show to be filled during the coming
year, far exceeded those of any past
convention.
Nielsen was so well pleased with the
results of his display that he has de-
cided to exhibit again at the CMMA
meeting with his usual attractive selec-
tion of supplies and equipment, includ-
ing Five Star Ball Gum and his com-
plete line of Columbus vendors, and he
invites all of his friends throughout the
industry to visit him during their stay
in Chicago.
e
Robbins Offers Gift
BROOKLYN, N. Y.-Operators attend-
ing the CMMA Show in Chicago, Janu-
ary 16 to 19, will be given an oppor-
tunity of winning one of D. Robbins'
Criss-Cross games. Robbins reports this
new counter skill game with ball gum
vendor as having been carefully tested
on location before offering it to opera-
tors with the assurance of mechanical
perfection plus proven play appeal. De-
tails of the free offer may be secured at
the time of previewing the game, at D.
Robbins & Co.'s booth, No. 107, at the
Sherman Hotel.
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https://elibrary.arcade-museum.com
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