Coin Machine Review (& Pacific ...)

Issue: 1939 August

Phono-Mike
( Conti nued from page 30)
phon e first was the Royal Distributing Com-
·p any, a large operating concern in the
East. Over three hundred Phono-Mikes
have been placed on machines operated by
this co ncern and they report th em highly
successful. The manager of the company
stated in a letter written to the factory re-
cently, " Th e executives of the company
wo ul d have been satisfied with a small in-
crease in coll ections, but we were all
amazed when collections increased from
forty per cent to sixty per cen t on all ma-
chin es upon which the P hono-Mike had
been placed.
"I am therefore ordering th e device fo r
every one of th e phono graphs whi ch we
operate. Not only those phonographs upon
locations but the machi nes used fo r rentals
to parti es have b rought in larger revenue
through use of your profitable device." ♦
Something
New - Different
014 PAthl91'tLpAJ
In Refinishing
You will be su rprise d t o see what th is " most ori g ina l a nd d esi gne d
fi ni sh" will do fo r your o ld pho nog ra phs.
C ig a rette burns an d scratc hes re moved. See M. H e rrin g at t he:
E.T. Mape Music Co.
15 17 W. Pic o Blvd .
JEAN MINTHORNE- Bran c h Manager
Los An g eles, C a lifornia
Jensen New Wking
Sales Manager
36
COIN
MACHINE
REVIEW
SAN FRANCISCO (RC)-Th e man who
became an operator so th at he could have
time to enjoy nature is Gus H. J ensen,
newly appointed sales manager fo r Vikin g
Specialty Company.
Four years ago J ensen was kn ee deep in
th e restaurant business. He had s pent sev-
enteen years as district superintendent a nd
ge n eral p u rc h as-
in g age nt f o r
C hild s in N e w
York City. It gave
him little time for
r elax a tion. When
h e d ec id e d to
come to the west
he accepted a po-
sition as president
and general mana-
ger of Boos Bros.
Cafeteria in Los
An ge l es. J ense n
poi n t e d out th a t
th a t well-known
company ori gin at-
e d th e cafe t eria
idea and has made it the biggest cafeteria
chain in the world. F ew people realize that
the Boos Bros. Cafeteria Company is a sub-
sidiary of Childs, perhaps the most famou s
cafeteria in the world. But an active man
like J ensen does not just stay president a nd
general manager for lon g. H e awoke on e
day to find himself director of the Southern
California R estaurant Association and a
member of the National R estaurant Asso-
ciation. The d emands of his many jobs
gave J ensen little time for leisure. "Life
always ran at fever pitch," he says.
And then one tim e he took a short vaca-
tion fo r himself in Northern Californi a. He
drove through Eureka a nd it r eminded him
of his old home town in the Middle West
A full truc kloa d of ca binets being shipp ed by t he Wolf Sa les Co mpa ny, Sa n Fran cisco, to
ope ra to r Robe rt L. Sta rk in Los Angeles. Wo lf Reiwitz, hea d of th e fi rm, is wea ring the
gra y hat on t he left .
-same size, same kind of people. The
redwoods around there were pretty nice,
too, he thought, and it came to him that in
his present high pressure job he had had
no time to r eally get outside and enjoy the
scenery of Californi a. And so, having th e
courage of his convictions, he resigned from
his many positions in Southern California
and became an operator of vending ma-
chines.
Asked how he happened to choose that
particular line of work, J ensen replied that
it seemed to him at th e time that it gave
th e most opportunity to live a full life
comfortably. During th e four years that he
op erated he built up a route of several
thousand machin es in all parts of Northern
California and Southern Oregon. His head-
quarters he always kept in Eureka.
WURI.ITZERS
MILLS
ROCK-OLAS
All Machines reconditioned
by Experienced Mechanics
Not the ordinary "run of the
mine" Phonographs "BUT "
"SPECIALS" in good condition
Mills Dance Master•s DeLuxe .................. $22 . 50
Mills Do Re Mi" •······-································· 29 .50
412-Plain ··········--·······························-···· 49 .50
Rock•Ola Rhythm King'•··············--········-··· 35.00
412- Liaht UD arille.·-······························· 54.50
Roc k-Ola 1936 Reqular ............................ 29 .00
1-PHOTOMATIC-STAINLESS STEEL TANKS •. ·-········-···········································$495 .00
SKEEBALLS-ROCKABALLS- 10 ft. and 12 ft.
Radio Rifles-work with films-Trouble proof-Legal
P 12-Pla in ···························-··················-·$33 .50
P12-Light up grille ................................ 39. 50
KEMO NOVELTY Co
■,
1119 South 16th St. , .MIL~AUKEE , WISCONSIN
1 / 3 Deposit with order
Recently Jensen has s tarted his restau-
rant-on-wh eels idea in Northern California.
He plans to introduce it in time to all parts
of the state. The small, attractively de-
signed and painted wagons house complete
res taurants equipped to give all kinds of
service. When it's possible to use a vend-
ing machine to dispense an article, one has
been installed.
J ens en accepted the post of sales mana-
ger for Viking in July. He has s pecialized
on the building of routes for new operators,
and comments that there are many people
who come to him each day anxious to enter
th e field. He not only builds the routes
but assists and advises the operators along
the way until they "know th~ ropes." He
gets a big kick out of this. lt's. exciting, he
says, to help a man shape a'. business that
will make him independ ent: in time. Al-
though he has retained his route and his
r estaurants in Northern California, Gus
J ensen is in the San F rancisco vendin g ma-

chine business to stay.
• •
"F ather, when I graduate I'm going io
follow my literary bent and write for
money."
"Well, son, you ought to be successful.
That's all you've been doing since you
started college."
BRUNSWICK
Every Artist an ARTIST !
https://elibrary.arcade-museum.com
J1t
t,e
PtLci(ic
'llc1-t,weJ t
with
LOUIS
KARNOFSKY
Boating, fishing, swimming and a half doz.
en other outdoor pastimes were crammed
in to one fun.filled afternoon at Pipe Lake
on July 30 at Evergreen Novelty's gala pic-
nic and good time party. Operators and
their families from all sections of the
Northwest turned out in large numbers,
and their unanimous decision, consolidated
into one expressive word, was "terrific!"
Al Gustafson left no stone unturned in his
preparations for making the outing a suc·
cess, even going so far as to reserve ten
cabins in the event that Jupe Pluvius
should drop in unexpectedly.
When a full.fledged aviatrix who eats,
sleeps and rides in airplanes, suddenly
loses all interest in the winged birds and
becomes boat conscious, a Sherlock Holmes
isn't necessary to discover that something
is radically wrong. That's exactly what
happened to Helen Casady, office manager
of Northwest Sales, some time ago. She
met a tall, handsome executive in the office
of the Puget Sound Navigation Company,
and from then on the blue waters held a
kind of magic sway over her. After a hasty
exchange of arrows from Dan Cupid's bow,
the badly speared couple wound up at the
altar on July 29. Coin Row extends hearty
congratulations to the newlyweds.
While "Porky" Jacobs is the Northwest's
official Comedy King, a newcomer has risen
from the operating ranks to challenge J a-
cobs' supremacy. He is Phil Shelly, for a
number of years a Tacoma luminary, whose
type of fast cracking humor follows much
on the same line as Bob Hope. When
Shelly opens up and starts firing, the wise-
cracks explode with machine-gun precision
and it takes an agile mind to keep up with
him. An old knee ailment cropped up last
month and kept Phil on the shelf for six
weeks. But nothing could keep his gags
on the shelf for long. Like Old Man River,
they just kept rolling along.
It cost Bert Farmer $185 to be a hero on
July 26. Bert was lolling in his speedboat
on Lake Stevens, taking refuge from the
most searing heat wave to hit this section
in years. Some distance away, a young
lady was water skiing behind a motor boat.
She lost her balance and was plunged into
the lake which was about 90 feet deep. The
weight of the rope she was hanging on to
and the speed of the boa t combined to ·
drag her down. Several times she came to
the surface, gagged over a mouthful of
water, and shrieked to the driver to stop.
But the driver thought this was all part of
the act and zoomed merrily along. To the
rescue came Bert Farmer in his craft.
When he dived for the girl, the driver of
the other motorboat realized the serious-
ness of the situation and slowed aown.
Bert grasped the girl below the surface.
Panic•stricken, she grabbed hold of him
and applied a scissors lock. For a moment
it looked like Davey Jones would have a
couple of permanent customers. However,
Bert broke her hold and hauled her to
safety. When our hero flashed his person•
ality smile for newspaper photographers,
he discovered a very odd thing. A bridge
plate of teeth, which cost $185, was miss-
ing, having been knocked from his mouth
during the rescue. When they start pin-
ning medals on Bert, he hopes they will
also pin a new bridge set back in his
mouth.
The Row's best mechanical team in
seven years-Ducky McFarland and Jerry
Steffan-was broken up some time ago
when Steffan joined Western Distributors.
A couple of months ago Decca put Les
Tobey to work in their shipping depart•
ment. Now another "Gold Dust" team
steps forth. When Tobey and Bill Honey•
well merge their efforts, the discs fly
around wi th the velocity of a juggler and
the filled orders reel off the counter at a
dizzy pace.
While Coin Row's astute members were
having fun and frolic on July 4, Ron Pep-
ple arose early in the morning and made
tracks for Northwest Sales. He spent the
day building the Luxury Lightup Lounge,
show•room de luxe. Not only is the room
brilliantly lighted and cosily furnished, but
perfect ventilation is provided by a Monk's
cloth draping over the ceiling.
In approximately two more weeks, the
Rudy Petersons will be blessed with an heir
or heiress. The past month has been mighty
tough on Rudy, the Northwest's strong
man. Worry and anticipation has caused
him to lose weight to such a degree that
he is down to a mere 240.pound shadow.
The sunny clime of California claimed a
number of vacationing coinmen last month.
Operator Cy Morgan was gone for two
weeks. Helen Casady took an "advance
solo" honeymoon, traveling to the south for
a fortnight and then returning home and
getting married. The Heberling Brothers,
George and Chet, took their first vacation
in 25 years. Chet's family led off, and
upon their return brother George and wife
departed.
COININGS ON THE CUFF-
Flash ! It has j ust been discovered that
Rosser S, the horse Al Brashem purchased
and en tered in a recent Longacre race, is a
fugi tive from a local glue factory. All bet-
tors better beware of this animal . .. How-
ard Russell, for the past year an operator
for Superior Distributors, put on the cigar
passing act on July 22. It was a 7-pound
boy.
The distinction of being the first girl to
manage a jobbing house in· the Northwest
HECKS
le
Sc
I0c
5000 ................ $4.50 M
1000 ................ 4.75
500 .................. 3.00
25c
$5.00 M
$4.50 M
$6.00 M
5.50
4.75
7.00
3.50
3.00
4.50
Nickle plated checks add $1 .00 per M to above prices.
Terms-One-third Cash-Balance C.O.0.
SUPREME PRODUCTS CO., 333
goes to Thelma Oliver, major domo at J ack
Moore's . . . Friends of Operator Bill
Smith, of Chehalis, will be happy to hear
of his recovery to health after being oper-
ated upon for rupture on July 17th. He is
now at home resting. New mechanic at
Western Distributors is Howard Serven,
transferred from the Portland office.
This fast streamlined age is getting no
jumps on Fred Miller. Five or six months
ago he sold his operating route and em-
barked to Australia. He returned last
month, organized a phonograph route in
double.quick time, and a week later sold
out to Ken Shyvers.
Coin Row extends the Order of Royal
Welcome to L. C. Gilman, Pacific Coast
Manager of Decca; Lou Wolcher, of West·
ern Distributors, and Operator 0. A. Brow-
er from Aberdeen, who graced the North-
west with their presence last month . . .
Two wrinkled fenders and a dented rear
serve as reminders to Operator Billy Lynn
that his Chevrolet coupe acted as shock
absorber for another car on Western Ave-
nue recently.
Anacortes' ace operator, Mickey Hannon,
is back home after a trip to Alaska . ..
Joan Schroeder, a stately blonde who hails
from Minneapolis, succeeded Adam May•
ers as Superior Distributor's office manager
last month.

• •
"Your sister has eloped with that man
she's been taking vocal lessons from."
"Heavens! What will the neighbors say?"
"They'll say, 'Thank God!' "
• •
Judge: "Have you ever appeared as a
witness before?"
Witness: "Yes, your honor."
Judge: "In what suit?"
Witness: "My blue serge, sir."
37
COIN
MACHINE
REVIEW
N,t 11/e11t,e1-
Specials
BARGAIN
5 Rock-Olas
Very clean-12 records
No. I 's-$25.00
No. 2's-$27.50
NEARLY NEW
6 Kunkel Popcorn Machines
Fine shape-ready to go
Only-$25.00
8 MILLS
V-12 C igarette Vendors
$35.00 each
I 00 Used Marble Games
from $3.00 up.
We sell all free-play games
C. E. WASHBURN
1511 W. Pico Blvd.
Los Angeles
Wurlitzer Distributor
https://elibrary.arcade-museum.com

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