Phono-Mike
( Conti nued from page 30)
phon e first was the Royal Distributing Com-
·p any, a large operating concern in the
East. Over three hundred Phono-Mikes
have been placed on machines operated by
this co ncern and they report th em highly
successful. The manager of the company
stated in a letter written to the factory re-
cently, " Th e executives of the company
wo ul d have been satisfied with a small in-
crease in coll ections, but we were all
amazed when collections increased from
forty per cent to sixty per cen t on all ma-
chin es upon which the P hono-Mike had
been placed.
"I am therefore ordering th e device fo r
every one of th e phono graphs whi ch we
operate. Not only those phonographs upon
locations but the machi nes used fo r rentals
to parti es have b rought in larger revenue
through use of your profitable device." ♦
Something
New - Different
014 PAthl91'tLpAJ
In Refinishing
You will be su rprise d t o see what th is " most ori g ina l a nd d esi gne d
fi ni sh" will do fo r your o ld pho nog ra phs.
C ig a rette burns an d scratc hes re moved. See M. H e rrin g at t he:
E.T. Mape Music Co.
15 17 W. Pic o Blvd .
JEAN MINTHORNE- Bran c h Manager
Los An g eles, C a lifornia
Jensen New Wking
Sales Manager
36
COIN
MACHINE
REVIEW
SAN FRANCISCO (RC)-Th e man who
became an operator so th at he could have
time to enjoy nature is Gus H. J ensen,
newly appointed sales manager fo r Vikin g
Specialty Company.
Four years ago J ensen was kn ee deep in
th e restaurant business. He had s pent sev-
enteen years as district superintendent a nd
ge n eral p u rc h as-
in g age nt f o r
C hild s in N e w
York City. It gave
him little time for
r elax a tion. When
h e d ec id e d to
come to the west
he accepted a po-
sition as president
and general mana-
ger of Boos Bros.
Cafeteria in Los
An ge l es. J ense n
poi n t e d out th a t
th a t well-known
company ori gin at-
e d th e cafe t eria
idea and has made it the biggest cafeteria
chain in the world. F ew people realize that
the Boos Bros. Cafeteria Company is a sub-
sidiary of Childs, perhaps the most famou s
cafeteria in the world. But an active man
like J ensen does not just stay president a nd
general manager for lon g. H e awoke on e
day to find himself director of the Southern
California R estaurant Association and a
member of the National R estaurant Asso-
ciation. The d emands of his many jobs
gave J ensen little time for leisure. "Life
always ran at fever pitch," he says.
And then one tim e he took a short vaca-
tion fo r himself in Northern Californi a. He
drove through Eureka a nd it r eminded him
of his old home town in the Middle West
A full truc kloa d of ca binets being shipp ed by t he Wolf Sa les Co mpa ny, Sa n Fran cisco, to
ope ra to r Robe rt L. Sta rk in Los Angeles. Wo lf Reiwitz, hea d of th e fi rm, is wea ring the
gra y hat on t he left .
-same size, same kind of people. The
redwoods around there were pretty nice,
too, he thought, and it came to him that in
his present high pressure job he had had
no time to r eally get outside and enjoy the
scenery of Californi a. And so, having th e
courage of his convictions, he resigned from
his many positions in Southern California
and became an operator of vending ma-
chines.
Asked how he happened to choose that
particular line of work, J ensen replied that
it seemed to him at th e time that it gave
th e most opportunity to live a full life
comfortably. During th e four years that he
op erated he built up a route of several
thousand machin es in all parts of Northern
California and Southern Oregon. His head-
quarters he always kept in Eureka.
WURI.ITZERS
MILLS
ROCK-OLAS
All Machines reconditioned
by Experienced Mechanics
Not the ordinary "run of the
mine" Phonographs "BUT "
"SPECIALS" in good condition
Mills Dance Master•s DeLuxe .................. $22 . 50
Mills Do Re Mi" •······-································· 29 .50
412-Plain ··········--·······························-···· 49 .50
Rock•Ola Rhythm King'•··············--········-··· 35.00
412- Liaht UD arille.·-······························· 54.50
Roc k-Ola 1936 Reqular ............................ 29 .00
1-PHOTOMATIC-STAINLESS STEEL TANKS •. ·-········-···········································$495 .00
SKEEBALLS-ROCKABALLS- 10 ft. and 12 ft.
Radio Rifles-work with films-Trouble proof-Legal
P 12-Pla in ···························-··················-·$33 .50
P12-Light up grille ................................ 39. 50
KEMO NOVELTY Co
■,
1119 South 16th St. , .MIL~AUKEE , WISCONSIN
1 / 3 Deposit with order
Recently Jensen has s tarted his restau-
rant-on-wh eels idea in Northern California.
He plans to introduce it in time to all parts
of the state. The small, attractively de-
signed and painted wagons house complete
res taurants equipped to give all kinds of
service. When it's possible to use a vend-
ing machine to dispense an article, one has
been installed.
J ens en accepted the post of sales mana-
ger for Viking in July. He has s pecialized
on the building of routes for new operators,
and comments that there are many people
who come to him each day anxious to enter
th e field. He not only builds the routes
but assists and advises the operators along
the way until they "know th~ ropes." He
gets a big kick out of this. lt's. exciting, he
says, to help a man shape a'. business that
will make him independ ent: in time. Al-
though he has retained his route and his
r estaurants in Northern California, Gus
J ensen is in the San F rancisco vendin g ma-
♦
chine business to stay.
• •
"F ather, when I graduate I'm going io
follow my literary bent and write for
money."
"Well, son, you ought to be successful.
That's all you've been doing since you
started college."
BRUNSWICK
Every Artist an ARTIST !
https://elibrary.arcade-museum.com