Coin Machine Review (& Pacific ...)

Issue: 1939 August

Phono. Ops. Ass•n
of E. Penn. & N. J.
By Harry Bortnick
Further recognition as the outstanding
phonograph operators' association in the
country has come to this group during the
past month. A request was received from
the Board of Directors of the Automatic
Music Association of New Jersey, Inc.,
asking that Frank Hammond, business
manager of the local group, cooperate with
them and aid in training their newly ap-
pointed business director.
Following a discussion with the New
Jersey group Hammon'cl'' agreed to permit
the newly appointed official to remain in
the Philadelphia office for a brief period in
order to study the routine of handling the
affairs of this Association.
Continued cooperation between the local
Association and the organization of New
Jersey will be improved under the care of
the new business manager.
Another Association, the Wisconsin Pho-
nograph Operators' Association, also re-
quested the cooperation of the local group
and asked for information regarding the
manner in which the local group is organ-
ized and operating.

George Leatherby
Passes in S. F.
SAN FRANCISCO-George Leatherby,
one of Californi a's oldest music operators,
died here on August 3. Leatherby dropped
dead while playing a game of golf on a
local course.
His funeral was held on the 5th of Aug-
• ust and many of his friends joined in pay-
ing tribute to a man th ey had all liked
and respected.

"Three Little Fishes"
Are Still Popular
CARBONDALE, ILL. (RC) -An ex-
ample of the super-popularity of one record
was reported recently by DeWolf Wines,
operator of Rock-Ola phonographs and
Bally amusement games in southern Illi-
nois. He states that on three di!ferent
occasions he has been forced to replace
"Three Little Fishes" on one of the loca-
tions at the campus of the Southern Illi-
no-is Normal Teachers' College here.
Each time the record was worn gray,
and almost without sound reproduction.
Wines is wearing a cheerful grin in making
these replacements and credits the fish
ditty, plus "It Ain't What You Do," with
a 70 per cent increase on five of his
machines during the last month.

Nels Nelson Attends
Seeburg School
LOS ANGELES-Nels Nelson, Seeburg
service representative on the west coast for
the E. T. Mape Company, joined 36 service
men from all parts of the nation in July
for a week of intensive training on See-
burg's new Wall-O-Matic Wireless Selector.
The company held a training school at
the factory in Chicago so that Seeburg serv-
ice men might obtain a thorough knowledge
of the new equipment.
Nels believes that Seeburg's Wireless
Wall-O-Matic, and Playboy with organ
type speaker, are the most important addi-
tions to the phonograph industry this year.
He feels that they will greatly increase the
operator's profits on many locations.
The factory is going into heavy produc-
tion on the Wall-O-Matic, according to re-
ports from Chicago, and delivery is now
being made throughout the country.

Opentttl' t( tAe /Jt111tA
M. C. Edwards
Exclusive Seeburg Buyer
is today the largest
phonograph operator in
San Bernardino County
Operating a successful route of
Seeburg phonographs from San
Bernardino to Las Vegas, Nevada,
M. C . Edwards has daily proof of
the superiority of performance
and guaranteed profits of MARBL
GLO CLASSICS and VOGUES.
In business less than a year, this
progressive operator has purchased
from Jean Minthorne nearly I 00
twenty - record Seaburg phono-
graphs. Edwards says, "In an area
where heat is an important factor,
Seeburgs always give perfect per-
formance, and only Seeburg can
give you Marbl Glo-the greatest
merchandising force in music.
M. C. Edwards says: "To obtain and hold
top spots rely on Seeburgs."
Simmons
Sez:
He won a Keg of Beer on a bet
this month and is going to put
that Keg in the Aviation Club
Room of the Hollywood Plaza
Hotel, Hollywood, August 23rd,
for all Beer drinking Operators
to share, providing one of them
will bring a spigot! "No Coolin',
come on up August 23rd."
*
Stanley Turner, Factory Service In-
structor, certainly has been putting
out a lot of Wurlitzer Seiective
Wall Boxes this month. Stanley is
easy to get along with and always
glad to assist any Operator needing
installation advice. Also, Stanley is
the Champion Ping Pong Player of
Hollywood.
*
Mike
Hammergren,
General
Sales Manager, of the Wurlitzer
Factory will be at the Hollywood
Plaza Hotel, Hollywood, August
23rd, and hopes every Operator
will drop in on "Mike" for a
chat, a chew and a brew. (Mike .
heard about Bill's Keg.)
*
Any vacation minded Operator who
really wants to catch some fish
should try Owens Valley Fishing
near Bishop. Jack Gutshall's Ocean
catch would make a good bait in
Owens Valley.
29
COIN
MACHINE
REVIEW
*
The month of July broke all rec-
ords at the North Tonawanda
Plant for shipments of Wurlitzer
Phonographs over any other
month in 1939.
*
D. H. Osborn, San Francisco , Cali-
fornia, Wurlitzer Distributor, re-
ceived more carloads of Wurlitzer
Phonographs in July than in any
other month this year. Osborn
doesn't fish, hunt or swim, his only
Hobby is Phonographs.
*
Bob Howe, Wurlitze~ _f!onolulu
Distributor, now v1s1Ung his
Father in Santa Cruz, California,
brought with him a whole flock
of orders from the Islands.
*
Oh yes, no partiality, I lost a bet of
a Keg of Beer in San Francisco and
will furnish a Keg, spigot and all,
August 25th in the Green Room of
the St. Francis Hotel, San Francisco.
Come on up you Keg Beer drinkers.
*
E.T. MAPE MUSIC CO.
Rudolph Wurlitzer
Company
JEAN MINTHORNE-Branch Manager
1517 W. Pico Blvd.
Los Angeles
fWatch for September's "Operator of the Month"I
1025 N. HIGHLAND AVE.
HOLLYWOOD, CALIF.
https://elibrary.arcade-museum.com
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30
COIN
MACHINE
REVIEW
TERMS: 1/ 3 WITH ORDER, BALANCE C.O.D.
SPEAK, SING, and ENTERTAIN
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VOICE CAN BE BLENDED WITH RECORD PLAYING ... CAN BE
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PHONO-MIKE IS MAKING HISTORY FOR THE MUSIC BUSINESS
ECONOMY PRODUCTION CO.
20 BANK STREET, PHILADELPHIA, PA.
Phonograph Collections
Boosted by Phono-Mike
PHILADELPHIA, Pa.-A new and start-
lingly successful innovation was introduced
to operators of automatic phonographs here,
recently, when the Economy Production
Company placed their Phono-Mike on the
market.
Designed to work on any modern auto-
matic phonograph, the Phono-Mike is prov-
ing a revoluti!;mary means of boosting
weekly intake on many locations. The de-
' vice, consisting principally of a micro-
phone speaker, may be attached to the
side of a phonograph, or to some conveni-
• ent spot in the room where the machine
1 is located.
In many locations the owner or the mas-
ter of ceremonies have found the Phono-
Mike useful for making announcements. An-
other valuable use, which has become very
popular where entertainers are employed, is
the use of the Phono-Mike for singing. It
is possible for an entertainer to sing over
the microphone while one of the records
on the phonograph furnishes an accompani-
ment. Volume of the record or the micro-
phone may be controlled according to the
desire of the singer.
Patrons are also finding the new attach-
ment entertaining for their own use, opera-
tors report, and this use alone has boosted
collections wherever microphones have been
installed. It attracts a great deal of atten-
tion as people are always interested in the
use of such an ins.t rument. The simple di-
rections written on the side of the phono-
graph make it possible for anyone to use
the microphone instantly.
The microphone hangs from a hook
when it is not in use. In order to operate
the attachment, the patron inserts a coin
in the regular slot of the machine and lifts
the microphone from its hook. He may
then speak into the "mike" and his voice
will be reproduced from the regulation
speaker on the phonograph.
Increased collections from phonographs
have been as much as one hundred and
twenty-five per cent of the usual gross, it is
claimed. Everywhere the device has been
used it has received the approval of opera-
tors and location owners, company officials
state, and in a few locations the use of the
microphone has been so great that it has
been used far more than the records on the
phonograph .
One of the concerns to use the micro-
(See PHONO-MIKE, page 36)
https://elibrary.arcade-museum.com

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