Coin Machine Review (& Pacific ...)

Issue: 1939 August

New Ray-0-Lite Soon
To Be Available
ANNOUNCEMENT!

A new Ray-o-lite, manufactured by the J. P.
Seeburg Corporation , will soon be available.
This new type Ray-o-lite will be distributed,
leased and operated exclusively in the entire
state of California by the
Ray-0-1.ile Dislribuling Co.
I
An attractive deal will be available for operators of responsibility.
Drop us a line if interested.
W. P. rALKENBEBG
1107 N. Highland Ave.
12
COIN
MACHINE
REVIEW
Hollywood, Calif.
Calif. Law Requires
Compensation Insurance
Kelly Says "Avalon"
ls A Sure Hit
SACRAMENTO, Calif. - Amendments
passed here during the past meeting of the
Legislature now make it mandatory for
employers to carry compensation insurance
on all employes, whether they be working
full or part time. Failure to do so will be
considered a misdemeanor and subject to a
minimum fine of $300.
Added to the Labor Code is a section
giving all claims for compensation prefer•
ence over other debts of the employer, or
his estate, as is given by the law to claims
for wages. The preference is for the entire
amount of the compensation to be paid.
CHICAGO.-"From this time fo~ard,"
says Leo J. Kelly, vice-president of the
Exhibit Supply Company, "Avalon will, in
the minds of the public, be synonymous
with all that is best in amusement. In the
minds of operators, Avalon will mean
money in the bank, increased profit and
prosperity.
"Exhibit's new marble game has every•
thing that a machine needs to make it a
hit," Kelly states. "It's so beautiful, it
can't help but attract attention; it gives the
player such new, interesting, thrilling and
exciting action that he hates to stop play-
ing; and with perfect adjustment control,
it guarantees big net cash collections."
"These things," Kelly stales, "are the
three essential factors that big users of
marble games tell me are necessary to build
the world's most successful marble games.
And, in keeping with these three rules, our
engineers have produced Avalon, which I
am sure every operator will agree gives
them everything that they need in a game
to satisfy the player and the location." ♦
Also included in the bill is the stipula-
tion that all employers shall post in a con-
spicuous location at the place of employ-
ment a notice which "shall state the name
of the current compensation insurance car•
rier handling his insurance." Failure to
keep the notice posted will constitute a
misdemeanor, it is stated.
These additions to the present compen•
sation law in California will affect the per-
sons employing men for the operation of
coin machines, even though the employes
are hired on a part•time basis.

Operators Use Folders
On Beverage Vendor
CHICAGO-Intensive campaigns to line
up locations for the Bally Beverage Vend•
ors are now being carried on by operators
throughout the country, according to Herb
Jones, advertising manager of the Bally
Manufacturing Company.
Mailing pieces have been furnished to
operators by the Bally Company, Jones
states, and are acting as an impetus to the
drive. There are several types of folders,
which may be used to promote the Vendor
in various locations.
"Operators; who have mailed the loca•
tion folders, report that leads obtained in
this way are rapidly being turned into

profitable locations," Jones states.
LOS ANGELES - W. P . Falkenberg,
creator of the Ray-O.Lite and several other
coin operated machines, announced this
week that the new type Ray-O-Lite being
manufactured by the J. P. Seeburg Cor-
poration of Chicago would soon be avail-
able to operators in the west .
The new machine embodies a number of
unusual and worthwhile fea tures and will
be distributed, leased and operated exclu-
sively in California by the Ray•O•Lite Dis-
tributing Company.
Offices have been established at 1107
North Highland Avenue in Hollywood
where operators may communicate with Mr.
Falkenberg and learn further details as to
the method of operation planned for Cali•
fornia on the device.

Cigarette Vendors Ass'n
of E. Penn. 6 New Jersey
By Harry Bartnick
Little work has been done during the
summer months with the special executive
board and Norman Fuhrman, secretary and
counsel, handling special matters.
The only problems which have arisen
have concerned the new by-laws and cer-
tain definitions which have been placed
therein.
While there has been little difficulty con•
cerning the problem of receiving a mini-
mum guarantee from all machines place,-{
on locations, other sections are puzzling
and have made it necessary to clarify the
by-laws.
So far no trouble has been registered
about the definition of the terms "open
location" and "closed location" which was
the most important addition to the by.Jaws.
This clause was made clear to the opera-
tors at the final meeting before the sum-
mer adjournment so that there would be
no trouble.
A strict "laissez faire" policy has been
adopted by all opera tors toward the loca-
tions of fellow members. This has resulted
in making the Association one of the
strongest in the East, Norman Fuhrman
stated. He expressed great satisfaction at
the operation of the main sections of the
by.Jaws and expressed the opinion that lit-
tle revision would be done when the by-
laws came up for fina l vote during the
fall.

• •
Family-"Aw, gee, Dad, let's buy a
new earl"
Dad-"Wait till I've had a ride in the
old one, will you?"
BREAK YOUR PROFIT RECORDS WITH
BARREL OF ACES F-5075

You'll never regret Investing In
·aARREL OF ACES (F-5075)
The results are AMAZING. The barrel Is over•
flowing with holes and the lucky ones choose the
ones they want.
2295 holes and the top payout Is $25.00
Takes in ........................................................ $114.75
Pays average.............................................. 59.29
Average profit ............................................ $ 55.46
Price $2.49 each
It's A Sure Winner - Order Today
CHAS. A. BREWER & SONS
Lar gest Board and Card House In the World
6328 Harvard Avenue
Ch icago, U.S.A.
https://elibrary.arcade-museum.com
GBOETCBEN
This article is the second in a series
of inside articles concerning the great
manufacturing p lants of this industry.
This series is prepared exclusively for
THE REVIEW by paid industrial writ-
ers and each article is fully protected
and the exclusive property of this pub-
lication.

Richard Groetchen is the Boss ... but in
spite of his responsibility, has remained
"just one of the boys". The relationship
existing between employer and employee is
such that most of the 160 workers in the
organization, will tell you, "it's a
swell place to work."
Because Groetchen came up
from the ranks himself, he has a
keen and sympathetic under-
standing of the average workers'
problems, making it easy for the
men to "talk to the boss." Mr.
Groetchen, in his quiet spoken
an.cl mild manner, is an excellent
listener. Fairness and common
sense are the keynotes governing
labor relations in this plant. Re-
wards for good work or other dis-
tinctive service, in the form of
pay increases or promotion to
more responsible jobs are quickly
passed along to deserving work-
ers without delay. Advancements
are made just as rapidly as they
are warranted. Wages in the
Groetchen plant are reported to
be above the average.
Piece work and other so called
sweat shop practices are emphati-
cally out of the picture in this
organization. The old bromide,
"not how many, but rather how
well," insofar as production is
concerned, still works to the ad-
vantage of the employer and the
man himself, says Mr. Groetchen,
who is vitally concerned with the
welfare of all his employees. As
further evidence of this, every
precaution in the form of safety
devices to protect workers in dan-
gerous machining operations, is
utilized. Educational material and
instructions, promoting health and
safety are generously provided.
Working conditions here are
among the best, as ample facili-
ties and time are provided to
make good plant housekeeping easy and
profitable to accomplish. There are 38,000
square feet of floor space, and every inch
of it is "spick and span."
Mr. Groetchen's contributions to this in-
dustry are too widely known for repetition
here. However, a few of his earlier experi-
ences, prior to his entry into the tool and
die business in 1919, are worthy of men-
tion.
In 1915 we find Mr. Groetchen in com-
plete charge of the enormous tool room for
the Stewart Warner Speedometer Corpora-
tion. In this capacity he was personally
responsible for the tools required to fill
important Government War orders. Later,
after the war was over, we find him in a
similar capacity ( tool engineer to you)
with the Bell and Howell Company. Here,
he made noteworthy contributions in the
development of sound cameras for the
movie industry.
In September, 1919, the Groetchen Tool
and Die Company came into being, as a
job shop, making special tools, dies and
fixtures, used by other manufacturers in
connection with high-speed, precision pro-
duction. The ingenuity and skill displayed
in the design of these tools quickly earned
an enviable reputation for the Groetchen
organization, and clients from all parts of
the country virtually demanded their serv-
ices. Those thus served represent some of
the largest and best known industries in
America, and include, to mention only a
few, Ford, General Motors, Chrysler, West-
inghouse, General Electric, International
Richard G roetchen
Harvester, Victor Talking Machine Com-
pany, the Hoover Company, Addressograph
Company, Brown and Sharpe Tool Com-
pany, and others.
Certain technique, known only to the
Groetchen Company, has earned for them
the reputation as specialists in the design-
ing and building of "lapping" tools, requir-
ing such extreme accuracy ( within thou-
sandths of an inch) that comprehension by
the average person is practically impossible.
Even today, although the Groetchen Tool
Company no longer makes tools for outside
manufacturers, being busy with their own
requirements, Mr. Groetchen is the con-
sulting engineer for the Johns-Manville
Corporation, on tool design for the produc-
tion of acoustic tile, and also for The De-
troit Steel Products Company, as an au-
thority on metal perforating equipment.
The Groetchen Tool Company got into
the coin machine manufacturing business
quite by accident. A friend asked them to
make a supply of• machines for a third
party ... they did ... something happened
to the said third party, and Groetchen, with
about 500 machines on hand, found himself
in the coin machine business. He has been
in it ever since, and specializes in the
smaller counter type machine.
You have perhaps often wondered just
how new machines are developed and mar-
keted. It's a perfectly logical question and
the answer very interesting, so here is how
it works with Groetchen:
New machines are not gotten out hur-
riedly- to meet competition, but rather
only after careful research and
planning. Production equipment,
in the form of tools, dies, etc., is
very costly, so nothing new is
turned out until everyone con-
cerned is satisfied that the new
item is "right" from every view-
point.
Among the usual effects in the
Groetchen office is a little steel
box, known as the idea file. It
contains plans and general speci-
fications for about fifteen or
twenty machines ahead of present
production, and out of this box
come most of the new items.
After it has been decided to
bring out a new machine, a gen-
eral conference of Groetchen's
key executives is held, and the
various ideas on file are discussed
at length. The decision as to
which machine will be produced,
depends on many factors, such as
size, price, market, etc., but al-
ways, the customer's viewpoint,
its sale and operation enter heav-
ily in the final selection. The new
machine must also have features
that will put it in a class by itself.
Having determined the type of
machine, the engineering and pro-
duction problems are considered,
and here the ideas are put on the
drafting board where plans are
worked out. Several models are
made and tested and then another
meeting and discussion by the
executive staff.
By this time, a careful market
survey has been completed and
sales possibilities determined with
unfailing accuracy. The external
appearance of the machine is
now considered, and we are almost ready to
get into production, except for the type of
tooling that is to be used in this particular
case. This point may seem unimportant to
most people, but a "boner" at this stage of
the game may mean the difference between
making a profit or losing plenty. At that,
Groetchen probably invests more money in
"tooling up" than anyone in the industry.
But the precision and care with which these
machines are built is reflected in the satis-
factory, carefree service they give, making
the extra trouble and expense very much
worth while.
Our machine is now put into "work,"
and a limited number are made. These are
sent to preferred customers for further
testing. Finally, after all the "bugs are
ironed out," production and distribution
start in earnest; the final result of careful
planning and development work.
One of the more recent developments of
(See GROETCHEN, page 17)
13
COIN
MACHINI
REVIEW
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