Coin Machine Review (& Pacific ...)

Issue: 1939 April

56
COIN
offices and confe re nce rooms . He re Wolf
Reiwitz holds forth in s tate behind his
mahogany desk and here also will be
found the des ks of Stanley Harris and
Secretary Sylvia Hips hman. Harris has
full charge of the cabinet sales and will
s pend most of his time on the road. Con-
ference rooms will be reserved for meet-
ings of the sales force.
The rear of the second floor has b ee n
turne d into an a sse mbling plant for the
cabinets. Two men have been placed on
the s taff of Wolf Sales to handle th is
end of the business. According to W oil,
no expense has been s pared in produc-
ing his cabinet. The finest grains of
mahogany have gone to make the box
itself and the wood is polished down
before the box leaves the plant. Lec-
toli te gives the illumination on the
front and sides of the cabinet. So rap-
idly have orders been booked in ad-
vance for the box that just now has
production caught up with the demand.
The s tory of Wolf Sales Co. Inc.
sounds like a chapter from a Horatio
Alger book. Woll has been in the coin
machine business for thirty-five years
and knows every angle of it thoroughly.
He at one time operated in Colorado,
then in Seattle. Since coming to San
Francisco he first opened a small office
on Mis sion Street, then expanded to a
space in the Action Sales on Ninth
Street. From there he moved to Golden
Gate Avenue last April where his busi-
ness has s teadily increased until the
demand for larger quarters made itse:f
apparent. The COIN MACHINE RE-
VIEW joins his many friends in wishing
Woll Reiwitz hearty congratulations and
s ucce ss in his latest expansion.
e
Gongratulations and 'Best Wishes
to
WOLF SALES [0., Inc.
Ln their new home and enlarged
quarters

THE HUB ENTERPRISES
43 South Liberty St.
Around Northern
Colifornio
By D. H. PETSCH
SAN FRANCISCO (RC)-Bally Bev-
e rage Vendors have arrived in San
Francisco and it is the opinion of Johnny
Ruggiero that they are going to live up
to the good old Bally name and mop
up the market. Bruce Scrievers of the
local office spent the las t two weeks in
Chicago studying the mechanics of the
machine and returns more enthusias tic
than ever over its possibilities. Accord-
ing to Ruggiero , from the broadsides
alone , advance orders have come in
from all parts of Northern California.
Jack R. Moore has held demonstrations
of the machine in all of his West Coast
Baltimore, Maryland
offices with amazing enthusiasm ex-
pressed by operators attending. What
appeals to them, says Ruggiero, is that
every cup is a perfect blend of coco-
cola, the same that one can buy in a
bottle.
Bally's Fifth Inning, the new baseball
game on the market, is due in San
Francisco any day now and Manager
Ruggiero predicts a sunny future for it.
Mr. and Mrs. Louis Caro are the
proud parents of a baby girl, Mary Lou,
born the latter part of March. Mrs. Caro
is secretary at the Jack R. Moore office,
now on leave-of-absence.
"Seeburg phonographs are going big
in Northern California," says Vance
Mape. All types of models are selling,
too. Vance is on the board of directors
MACHINE
REVIEW
CctnplitnehtJ
c( tl,e
MILLS NOVELTY. COMPANY
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of the new music association and is
taking his duties very seriously.
The Mape Co. recently placed s ome
Seeburgs in a deal and dumb social
center. It seems that when the music is
turned on very loudly, the deal and
dumb people get the vibrations and are
able to dance.
The carload of portable radios which
were blocking traffic on Golden Gate
Avenue this week belonged to Anne
Mandel, who has fallen prey to the old
coin machine custom of storing the stock
on the sidewalk inasmuch as it has to
be delivered to customers so soon any-
how. Anne ·says that the se radios are
especially good now, for people are
anxious to win them for their cabins
or to take them on picnics. The repre-
sentative of one of the large sales board
companies tes tified that they are par-
ticularly good for dancing in the moon-
light, although heretofore no one has
suspected that he was addicted to such
practices. Anne adds that she can't
say enough good things about her new
Gardner boards. She says that they
have more eye-appeal and play-appeal
than any other board she carries, and
she has sold more of them in March than
ever before.
Contact in daily carload lots would
be the answer to Heine Grusenmeyer's
prayer. Everyone wants them , he says,
and he has a waiting list that extends
out the front door. He can't explain it
except that the operators like them and
the operators like them because they
get plenty of play from the public.
Heine recently played host to his sis-
ter who visited him for the first time in
many years. Heine and Lou W olcher de-
cided to show her the town in their own
inimitable way. Result is that on her re-
turn to Riverside s he writes that her
eyes are still seeing things. Visiting
firemen please note.
Another $40,000 consignment of al-
monds was purchased this week by
Einar Wilslev of Viking Specialty. This
makes the second order of like propor-
tions which Einar has purchased with-
in the last month.
Wilslev adds that his Northwestern '39
machine is going very well this month.
Operators like it because it's fool-proof
with slug ejectors. Also new in the Wil-
slev plant are the candy-coated cashews
and the toy jellybeans. The latter, are
going particularly well for they have
"Beautiful new headquarters . . . a beau-
tiful new cabinet . .. nothing can stop us,"
says Wolf Reiwitz, head of Wolf Sales Co.,
to Stanley Harris, in charge of cabinet sales.
dandy eye-appeal in the vending ma-
chines, he says.
After sixteen years as an operator, A.
Berman has come to San Francisco to
enter the jobbing business. Although he
feels that it is difficult to make predic-
tions after only two days, he states that
"ii the devil doesn't overtake us , we'll
make out. " "We" includes his attrac-
tive wife, who acts as his secretary and
bookkeeper. Berman has operated in
every part of the United States and is
well informed on all types of vending
machines. He will, however, specialize
on slots and table games.
Hermie Cohen, of Hamilton Mfg. Com-
pany, was a visitor in San Francisco
the fi,st part of April. He took in the
Fair and checked in with his pals along
the Row.
Mr. and Mrs. Wm. Schmidt, of Fond du
Lac, Wisconsin, were the guests this
month of Charlie Fey. The Schmidts
spent three weeks here visiting the Fair
and- taking moving pictures of various
points of interest including the Fey
plant. Mr. Schmidt is owner of the Wis-
consin Novelty Co.
On the eleventh week of steady re-
ordering, the Golden Gate Novelty be-
lieves it has something in Chicago
Coin's Majors. According to Owner Al
Armes, no machine in recent months
has proven so successful from an operat-
ing as well as a jobbing standpoint.
Ed Heinle calls it a humdinger and
says that's only putting it mildly. Both
are awaiting anxiously the arrival of
the new Chicago Coin machine. Blue
Streak is still top machine for Leo Ger-
ckens in the digger line.
Richard D. Marcus, outside man for
the Golden Gate Novelty, became a
57
COIN
MACHINE
REVIEW
Best Wishes to WOLF SALES
on their removal to new and enlarged quarters. Our
Best Wishes follow you.
A TIP TO OPERATORS:
Games from Golden Gate Novelty never fail you. We
experiment with every game and give it every kind of
test before offering it to the operator. Save yourself
worries and needless service calls by using only
Golden Gate certified games. NOW FEATURING :
MAJORS, a whale of
hit. See it today!
a
AL ARMOS
GOLDEN GATE NOVEL TY CO.
116 Golden Gate Avenue, San Francisco, Calif.
See the
WOLF SALES CO.
Advertisement
on
INSIDE BACK COVER
of This Issue
di
~
WOLF SALES CO,. INC.
A S(j>UA~E SHOOTING FIRM THAT DESERVES THE BEST.
*
Intemotionol Mntoscope Beel Co., Inc.
516-22 WEST 34TH STREET
NEW YORK CITY
FRED McKEE
WEST COAST Representative
324 WRIGHT AVE.
GAYLORD HOTEL
TACOMA, WASH.
SAN FRANCISCO, CALIF.
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