Coin Machine Review (& Pacific ...)

Issue: 1938 March

gan 's orchestra tn perSOll, and many of
the banqueters got a personal introduc-
tion to the likable, jovial musician. Also
introduced was Philadelphia's most pop-
ular localad-musician, Jan Savitt, who
leads the Top-Hatters.
As the affair neared its close Bunny
Berrigan stepped down on the dance
floor and drew a ticket which won for
Bill Murphy 's good-looking girl-friend
the radio contributed by B. D. Lazar. •
Music Operators' Association,
Inc., of Houston
Presid e nt- WILLIAM PEACOCK: Vice -Presi-
dent - FRED McCLURE; Trea surer - LESTER
HEARN; Executive Secreta ry - W . A. N1E-
MACKL, P. O . Box 2250, Houston, Texa s.
Ph one F a irlax 2648.
The regular business meeting of Music
Operators' Association was held on the
evening of February 3 at Ben Milam
Hotel.
There was considerable discussion
concerning the use of popular records
on r'ldio programs. Specific complaints
we,';' that one program, sponsored by a
10 ... -0\ brewery, has made a practice of
playing the hottest numbers out, thus
cau sing operators who had bought
those particular records considerable
loss. Several cases were cited where
roadhouses, taverns , etc. had cut out all
phonographs after midnight, and turned
on the radio. A motion, made by Lester
Hearn and seconded by W. C. Atkins,
was passed to present a signed petition
to sponsors of radio programs asking
their consideration, with forms of peti-
tion to be drawn up by the executive
secretary and distributed among mem-
bers.
Under new business E. M. Gates sug-
gested a filing system or clearing house
whnre undesirable locations might be
listod. After some discussion a motion
wa:. passed instructing the secretary to
prepare a file where a record of un-
desirable locations and location owners
would be kept for benefit of Association
members. By "undesirable" was meant
location owners who borrowed money
from operators and changed their place
of business overnight without leaving
their new address; those who robbed,
tinkered with, or abused operators'
equipment; and locations where appar-
ently no effort was made to protect op-
erators' machines from unusual rough
usage or abuse and thieves.
Two new official appointments were
confirmed as foll ows: funeral director,
Ogle West Undertaking Co. , and flow-
ers, Avenue Florist. The Association
does n ot, as yet, have a chaplain.
The meeting adjourned at nine o'clock
and members spent a social hour enjoy-
ing a lunch, treat of the Association,
and beer furnished by Southern Brewery
of Houston.

Burch to Texas
LOS ANGELES.-Jack R. Burch, dis-
tributor of Snacks merchandising mach-
ines in California, Arizona and Texas,
has left his attractive quarters on North
Highland Avenue for a visit to the Texas
area, where he reports a growing inter-
est in the equipment of the Trimount
Coin Machine Co. of Boston.

BRUNSWICK
Every A rtist a n ARTIST!
YOO KNOW-
THAT ROCK·OlA MAKES
PHONOGRAPHS
NOW-
LAYMON SELLS THEM
WE INVITE YOU TO SEE AND HEAR THE
Mighty Monarch OF THE MUSIC WORLD
AT
Distributor & Jobber of 9uality Coin Operated Machines
1503 W. PICO ST.
Reading Chapter, Phonograph
Operators of Eastern Penn-
sylvania and New Jersey
Pr esid ent - HAROLD CAMP; Vice -Preside nt-
WALTER C . YOST; Secr etary-Treasurer - S.
HOFFMAN.
A meeting held at the Hotel Berkshire
recently, saw election of temporary offi-
cers who will guide the Association
chapter until the official elections, sched-
uled in about three months. In addition
to those listed above, officers include the
following board of directors members:
R. M. Minium, Lewisberg; H. Haines,
Reading; R. C. Williams, West Reading;
John J. Martin, Berwick; William J. Em-
bar, Lebanon; Joseph Malnick, Tower
City.
Policies and practices used by the
main body of the organization in Phila-
delphia have been adopted by the
Reading branch, and members have
pledged themselves to bring one new
operator to the meeting. Two new mem-
bers have already been inducted: M.
F. Malarky of Pottsville, and K. & S.
Amusement Co. , Reading.
This group is growing and expanding
into other sections of the state with the
hope of including every phonograph
operator in the central portion of Penn-
sylvania. The campaign for new mem-
bers has been extended already to Al-
lentown, where the next meeting will be
held.
DR. 3209
LOS ANGELES
Asides
Somebody should have brought one
of Cy Glickman's Steppin' Sam dancing
boys to the Association banquet and
then the entertainment would have been
complete. What one of those little danc-
ing boys would have done with Bunny
Berrigan's music as a background
would have shamed Fred Astaire.
The event brought out plenty of one-
time operators who have retired from
the business but who wanted a chance
to get together with old competitors.
They expressed amazement at the
changes wrought in the phonograph
business and the cooperation shown by
present-day operators.
Have you b oys looked at the ads
from localads, in this issue? There's Cy
Glickman with both Poko-Lite and Step-
pin' Sam-both profit-makers. Sam Ler-
ner guarantees his offering in the ad on
the Bargain Mart page, and so do Key-
stone Music, who have a big ad there,
and "Reds" Margolis. And when you
want punchboards, see the Globe Print-
ing Co.'s line. How about some of you
others trying the COIN MACHINE RE-
VIEW? Then watch what an ad does for
your sales.

COLUMBIA
Gem of Them All!
55
C OIN
MACHINE
REVIEW
OPE RATO R S
All of You Have Profitable
Locations For This Machine
56
COIN
MACHINE
REVIEW
Record Volume
Up-Io-Minule
01 business handled by
woman operator.
LOS ANGE LES.-There are many op-
erators servicing merchandise vending
machines who do not keep Cl careful
record of the merchandise-particularly
the bulk merchandise - which goes
through their machines, and who conse-
quently do not realize the magnitude of
this particular part of the vending ma-
chine business.
It will interest many operators to
know something of the volume of mer-
chandise handled in a year's time by a
full-time operator, and a woman opera-
tor at that. Women are sometimes re-
ferred to as the weaker sex, but this
woman is purchasing at the present
time for her route enough merchandise
each week that, when added up for a
year's period, the total figure will make
a good many men operators sit up and
take notice.
M. I. Slater of Mills-Viking Co. re-
ports that this lady moves ten tons of
ball gum and over ten tons of Boston
beans each year. Reduced to p ounds,
that means 40,000 pounds or m ore of
weight in merchandise. In addition the
route requires about 50 packs of toys
each m onth, or over 600 for the entire
year.
If operators generally w ould keep a
closer record of their merchandise pur-
chases they would have a much better
p icture of the v olume of their business,
plus a knowled ge of the amount o f
profit per pound they are m a king, and
they w ou ld realize more fully just h ow

g ood a business they are in.
. BRAND NEWI
O N DIS PLAY
At t he Foll owing Distri buto rs
Viking Spec ialty C o., San Francisco
Ace Sales Co .. Philadelphia, Pa.
A merica n C igarette Ma chine Co.,
Pittsb urg h, Pa.
E. T. Ba rron & Co.,
Min ne apo lis, Minn.
Markepp Co. , C levela nd , O hio
O riole Co in Ma ch ine Co.,
Washington , D. C.
York Vend ing Co., York, Pa.
Howard Sales Co., Omaha
Seiden Distributing Co., Alba ny
Mills-Viking Co., Los Ange les
Will P. Canaan, Los Ange les
Reliable Vending Mach ine Co.,
Los Angeles
Operators Vending Mach ine Supply
Co., Los Angeles
Boyle Amusement Co.,
Oklahoma C ity
Distributors
Investigate Our Deal
American Coin Machine Co.
356 Cumberland Road
Glendale
California
Turf Queen $56.50
Dux
39.50
Chico Derby 25.00
A ll in Original Cases!
records important.
DA YTON, O. (RC)-At a local book-
store Robert Lutes of W & L Service pur-
chased some wire hangers that are
proving valuable ih suspending sheets
on the wall announcing latest record
releases. By keeping each recording
firm 's announcement on a separate
hanger, with the "Hit Parade" sheet on
top, the office force may refer quickly
and easily to what is being offered.
W & L Service believes in keeping its
record file alive and up-to-date. The
Dayton firm is of the opinion that the
operator's waking moments can be
spent very profitably listening to rec-
ords, keeping his ears open for what
people on the street are whistling, and
agitating his brain as to what records
to put where in order to keep the nick-
els flowing into the machines.
"Don't think for a minute a location
proprietor isn't attentive to what rec-
ords you are putting on the machine,"
said Lutes. "He is aware of what tunes
are clicking at the moment, and he ex-
pects the operator to be just a little bit
ahead of him on this information. If he
feels y ou aren't keeping up with what
is g oing on in the w orld, or that you
aren't investing enough money in new
records, it is natural for him to lose in-
terest in y our machine."

Bronl Joins
Western Distributors.
SEATTLE. -Formerly head of the San
Francisco o ffice of the Jack R. Moore or-
ganiza tion , a nd p revious to that a pio-
neer operator in Portland, Arthur A.
Brant has joined the Lou Wolcher or-
ganization in the capacity of manager
of Western Distributors, Inc., in the
Northwest, with headquarters in Seattle .
Brant severed his connection with the
Moore organization some time ago,
leaving a host of friends there and in
San Francisco where he was always
known for his dependability and fair
dealing. Many of his business acquaint-
ances there developed into close per-
sonal friends. A trip to Australia, just
b efore his affiliation with the Moore
firm in San Francisco, resulted in a nice
export business to friends and accounts
there.
In Jommg the Wolcher Company
Brant looks forward to renewed suc-
cesses and anticipates a pleasant con-
nection with one of the largest firms on
the Coast.

While Limited Quantity Lasts,
ST EADY, MONEY·MAKING
So Order Today!
1/ 3 Deposit with O r der , Bal. C .O .D.

Yends gum wit h nu m-
bers inserted read ing
fro m I to 1200. Capa c-
ity: 1200 ball s.
Takes in $60. Pays o ut
B O in trade awa rd s.
~~I;
CHICAGO COIN
Machine Mfg. Co.
1725 Diversey Blvd.
TRADE STIMULATOR
BALL
OK GUM 5c VENDOR
Chic:ago, III.
$15.00
For o ne O. K. Gum Ven-
dor with 1200 ba lls of
numbe red gum FREE.
W rite for
Q uantity Pri ces
Robbins & Co.
1141 De Ka lb Ave.
Brooklyn , N. Y.

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