Coin Machine Review (& Pacific ...)

Issue: 1938 March

OPEN SEASON
-the biggest money maker on four legs!







Opens closed territory
All Targets Move
Mechanically Perfect
Lasts a Lifetime ·
Fool Proof-No Service Cost
Enduring Popularity
100% Legal
(j)UALITY CONSTRUCTION-Expert engineering, fool proof simplic-
ity of construction , and the incorporation of the finest materia l avail-
able, topped by exhaust ive location and endurance tests , have pro-
duced absolutely the finest, most economical, and most profitable
straight amusem e nt ma c hine ava il able today.
Ducks. Rabbits. Circle move when in operation. NOT stationary
Target.
PUBLIC APPEAL-Possessing eve ry known appeal factor conducive to
participation of young and old , and housed in a beautifully finished
modern cabinet, th is machine has a un iversal appeal.
PROFITABLE OPERATION-Operators are reporting as high as
$38.00 in a single day in pennies. Most of these machines pay for
thems e lves in less than one month.
5 Shots for I c or 5 Shots for 5c

Specify what you desire
I c play can get $7.00 per hour
2 Players can play at one time , a ll owing competit ive shooting
$169.50
1/ 3 With Order -
The New
Ten Year
Winner
Balance C.O.D.
A. S. L. SALES COMPANY
133·135 Washington Street
ADams 4602 and RAndolph 7361
50-0
Dayton. Ohio
Mogic Roll
Feldmon Bock
a ttracts players.
CHICAGO.-Magic Roll , a magnetized
bowling alley, is the newest amusement
machine to be put into the field by
Genco, Inc. Of attractive streamline de-
sign and sturdy one-piece construction,
Magic Roll is strictly a skill game and
is perfectly legal.
Meyer Gensburg, Genco official, in
describing the game, stated: "Into
Magic Roll has been built an irresistible
fascination that creates steady, profit-
able play. Players line up for their turn
to roll the hollow two-inch chrome balls
up the noiseless padded alley , to hit
the magnetized discs, to see their scores
flash on the brillia nt light-up score-
board. This strong skill-appea l creates
extra 'practice-makes-perfect' play.
"In addition to progressive scoring, "
Gensb urg continued, "pla yers m a y a lso
score on the 'tit-tat-toe' principle. Any
three lig h ts in a row- whether vertica l,
diagonal, or horizontal-ind icate a win-
ning game. W hen the b a ll is caught by
the magneti zed disc a light on the
scoreboard, numbered to correspond
with the number of the disc a nd in the
corresponding p osition of the disc on
the a lley, fla shes and remains lighted
until the game is end ed."

after Eastern trip.
LOS ANGELES . - Recently returne d
from an extensive Eastern trip during
which he vis ited jobbe rs from coast to
coast, Lew Feldman of Operators Vend-
ing Machine Supply Co. reports that
conditions in the vending field appear
very favorable.
Feldman declares himself " still im-
pressed" with the magnitude of the
coin machine show in Chicago and the
presentation of hundreds of merchan-
dise and amusement machines, some of
which seem destined to start reaping
immediate profit for alert operators and
d istributors. He mad e special mention
of the m a nner in which the Wurlitzer
org ani zation pla yed hosts to all visitin g
. . .
"What dressing room does the new
strip dancer use?"
"None. Just the stage."
Manager: "From y our references I see
you 've had four p laces in the past
month."
A pplica nt (with g re a t p resence of
mind ): "Yes, sir, but tha t just goes to
show h ow m u ch in demand I amI"
ACE VENDING MACHINES
Are Made from the Finest Aluminum that Money Can Buy
See the Reason Why Vendinc; Machine Operators Prefer
"ACES"
Send for Samples of our famous "Boston Baked Beans"
TASTE WILL TELL
She: Did y ou ever bide behind a
w oman's skirts before?
He : Yes, once. But they were in a
closet.
manufacturers, distributors and jobbers
and Lew thinks the boys' money must
have been counte rfeit because Wurlit-
zer wouldn't let them spend even so
much a s the proverbial "thin dime."
Back in Los Angeles with renewed
pep and vigor, Feldman has made
plans for conveying to the operators in
th e local territory many of the profit-
making ideas he accumulated in his
tour of investigation, and he extends an
invitation to all operators to "come in
and talk over problems."

ABSOLUTELY STICKPROOF
GLOBES and SUPPLIES for ALL MAKES of VENDORS
WE CARRY THE FULL LINE
OF ADVANCE MACHINE CO. PRODUCTS
OPERATORS VENDING MACHI'NE SUPPLY CO.
1030·1032 So. Grand Ave.
Los Angeles. Calif.
COIN
MACHINE
REVIEW
M. A. GERETT CORP. ANNOUNCES
GU~~:ON~~!~:OR I Wm. NATBANSON
I GU~~:ON~~!~:OR
EXCLUSIVE
DISTRIBUTOR
FOR
POINT
MIRACLE
NEEDLES
FOR THE STATE OF CALIFORNIA
CUT YOUR COST z. 0 erO
PRICES
Lots of I to 9 ____ ____ _____ _____ 45c each
Lots of 10 to 99 ______ _______ ____ AOc each
Cut your cost to 20% on your phonograph
needles. MIRACLE POINTS are guaranteed
for 2000 or more plays-THINK OF IT!
After you have played MIRACLE POINTS
2000 times, mail 10 to us and we will sharpen
them for you for 60c. THINK OF IT!
GUARANTEED
FOR
2000 PLAYS
SPECIAL OFFER
To introduce MIRACLE POINT phonograph
needles send Four Dollars ($4.00) for trial ten
and get two extra free-with money back
gua rantee.
L. A. GAMES COMPANY
GUARANTEED
FOR
2000 PLAYS
Wm. Nathanson
2833 West Pi co Street
50-h New Combine
COIN
MACHINE
REVIEW
re ported.
SAN FRANCISCO. (RC}-Latest and
strangest combination in the vending
machine realm is that of attorney and
operator. David Emanuel was walking
past Viking Specialty Co. one day on
the way to his office when he caught
PArkway 9191
Los Angeles. California
sight of some stationery machines.
" Not a bit bad," he s aid to himself ,
and went in to inquire about them. One
thing led to another, and he now has 80
percent of all the machines located in
the San Francisco department stores-
The Emporium, Hale's, The White House,
City of Paris, O 'Connor-Moffitt's, the
Greyhound bus depot and the Ferry
Building.
. . . for outstanding beauty, earning power and dependability,
don't fail to see Seeburg's new
e~q~ R~-qem
"IJIl 'fOU tu-adin a ~apJt-mrMetltan'fOU~"
Immediate action on your part will assure you prompt deliveries.
. and for the THRILL OF YOUR LIFE-get the prices on
these fine phonographs in A-I shape-there are several of
each waiting for you to take them away-
Wurlitzer 312'5. P.12's. 616'5, 716'5
Seeburg Symphonolas, Models A & B
Rock·Olas, 1935 & 1936
Gabels
E T MAPE MUSIC CO


1517 West Pico
~xclusiv~ Se!burg Distrib~tors
• In
California
Jean J. Minthorne, Branch Manager
and
Arizona
Los Angeles
Robbins Policy
changed on vendor
distribution.
BROOKLYN, N. Y.-When D. Robbins
& Co. began making 2 in I Vendors
several years ago their policy was to
sell exclusively through distributors who
did no operating. During the past year,
how ever, various changes in the in-
dustry h ave led the majority of distribu-
tors to the point of necessary operating
their ow n , and in tune with the times
Robbins has decided to add distributor-
operators in all territories where the 2
in I Vendor is not already placed.
In man y ways, Robbins feels , the
combination distributor-operator is a
favorable in fluence because the actual
operating experience enables him to
guide the operator better in the profit-
able operation of independent routes.
Coinmen are said to have responded in
large numbers to the offer, largely be-
cause of the new Robbins stimulator
plan which seems to be working out ex-
ceptionally well.
In Detroit the Lemke Coin Machine
Co. which ordered a quantity of the
vendors at the Chicago Show, have
since reordered a considerable quantity
of the double-column nut, confection
and ball gum machines, and Robbins
believes it to be a good indication,
since Henry Lemke is recognized as an
"old-timer. " The Robbins firm also re-
ports a sustained and enthusiastic in-
terest in its appl; v.en~or.

She (during quarrel): "I wish I'd
thought twice before marrying you."
He: ''I'd be satisfied if I'd really
thought just once."

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