Coin Machine Review (& Pacific ...)

Issue: 1938 March

BALLY RESERVE
NEW TYPE 5-BALL BUMPER NOV,ELTY GAME
EARNS UP TO S25 DAILY PROFIT
Revolutionary play principle! 50 per cent of income auto-
matically drops into Award Compartment, key for which is
held by merchant. Corresponding amount registers on back-
board "
gets bigger and bigger, ,like bank-night at the
movies! Winner takes all , , , and merchant simply unlocks
Award Compartment. Constant repeat play insured by fact
that player never shoots for less than $1.00, up to $10,00 tops,
Saves time and trouble for merchant, , , AND KEEPS TERRI-
TORY OPEN , ' , by eliminating frequent over-the-counter
awards,
Write for complete CONFIDENTIAL details
and actual eye-opening eaming reports!
S99 50
F, 0, B.
CHICAGO
Pat , No , 2063108
Pat, No. 2082708
MAGIC
BALL
Revolutionary Air Control
With Dual Skill Features
4
COIN
MACHINE
REVIEW
SPORT PAGE
NEW MULTIPLE I-SHOT
Keep those fancy Fairgrounds
profits coming your way for an-
other solid yearl SPORT PAGE
has all the authentic time-tested
Fairgrounds play appeal , ' .
plus many new mechanical re-
finements and adjustments and
anti-cheat features that will put
thousands of extra dollars in
your pocket during 1938, Grab
the choice locations by ordering
SPORT PAGE today]
See that magic
bal! "float through
the air with the
greatest of ease"
and you see why
MAGIC BALL ac-
tually rivals pay-
outs in earning
power! And it's
ALL profit too -
not one penny de-
ducted forawards ,
STRICTLY
LEGAL
Designedfor
amusement only
SI94 50
with NO
AWARDS of any
kind . , , MAGIC
BALL is legal in
the strictest sense
. , opens the
tightest closed ter-
ritory . . . insures
big profits and
permanent
opera-
ting security.
SMAL L
SPACE
Write for literature on the complete Bally Line,
including LINCOLN FIELDS console, LITE-A-PAX
counter game and Bally's HOT-VENDOR.
BALLY MFG. COMPANY
2640 BELMONT AVE.
CHICAGO, ILL.
Although equal in
eye-appeal to the
most elaborate pin-
game or console,
MAGIC BALL oc-
cupies less than
half the space of
the average game
, , . ideal for busy,
crowded spots!
SI97 50
F, 0, B,
CHICAGO
18 in, by 24 in,
70 in, high
I~INES
WANTED
We would like to contact manufacturers of vending machines interested in obtaining a jobbing and distri-
buting outlet in Philadelphia and Pennsylvania and surrounding territory. Particularly are we interested in
lc and 5c Chocolate Bar and lc Cigarette Vendors.
PROPER BANK REFERENCES FURNISHED
GENERAL VENDORS DISTRIBUTING CO.
FULLER BUILDING
PENNSYLVANIA
PHILADELPHIA
IN D E X
FEATURE ARTICLES:
Kutting the Korners with Karnofsky ... . ............ .
The Game with a Future..........................................
7
By B. K. ANDERSON
An Operator Speaks His Mind .... .............................. 13
By BEN WITT
"Skittles and Beer" .................................................... 27
-That's what the average operator thinks of the
life of a jobber or distributor-but is it? Here are
some typical thoughts and incidents such as
might occur in an "average " day of the "aver-
age" jobber or distributor.
............. 35
Los Angeles .......................................... .
38
Los Angeles Music Union .................... .
~7
Modern Merchandising ....................... .
17
Music Operators' Association of Houston, Inc.
55
Music Survey ................................................. .
49
News from the Heart of America .
41
New York ...
.. ................................. ........................ .................
31
Oldies ...........
.. ...........................................................................
49
Omaha ............................................................................. .
An Old Timer Tells How ............................................ SO-D
By CHARLES P. RODMAN
DEPARTMENTS:
Oregon News Notes ..................................... .
........................
34
42
Pennsylvania Operators' Association ........................ .
14
Philadelphia Coin Machine Operators' Association
16
Phonograph Operators of Ea£tern Pennsylvania and
New Jersey ....
................... . ....................
54
Quick Looks ................................................................... .
44
55
lJ
Amalgamated Vending Operators' Association ..... .
31
Reading Chapter, Phonograph Operators of Eastern
Pennsylvania .... . ...................................................... .
Automatic Music ................................................................ .
47
'Roundabout Boston .... '" ............................................................ .
Coin Comments ............................ .
40
SI. Louis Personalities ....... .
Colorado Vendors' Association ............................................... .
29
San Francisco ......... .
Denver ................................................................ . ...........................
33
San Francisco Music Operators' Association ....
44
47
Hits on Discs ..................................................................................
51
Seattle ........................................................................... ..................
35
Houston ... ................................................ .........................................
40
Western Vending Machine Operators' Association
14
Kansas City ......................................... ............................................
41
Yakima Valley Operators' Association .................. .
30
................. ....................
36
COVER PHOTOGRAPH BY OTTO DY AR
The COIN MACHINE REVIEW for March, 1938. Vol 5, No.9. Published monthly at 1113 Veni~e Boulevard , Los Angeles, Calif. Paul W.
Blackford , editor and publisher; Herbert L. Mitchell, associate editor. Entered as Second Class Matter , july 23, 1936 , at the post office at Los
Angeles , Calif. , under the act of March 3, 1879. CHICAGO OFFICE: 35 East Wacker' Drive, C. j. Anderson, manager; R. P. Nuyttens, assistant
manager . Representatives in all principal cities throughout the United States and Canada . SUBSCRIPTION RATES: 25c per copy; $1.00 per
year; 3 years for $2.00; ADVERTISING RATES ON APPLICATI ON.
We re La.t e!
9
This month's issue of the REVIEW is
reaching you a few days later than usual due to
the recent floods in southern California. For a
period of four days the REVIEW office was
cut off from rail, air and phone contact with
the outside ' wodd.
Thank you for bearing with us in this ex-
treme emergency and, all things being equal,
your REVIEW will reach you promptly on
time next month and in the months to follow.
5
COIN
MACHINE
REVIEW

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