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An innovation in phonograph
illumination-lighted translucent
built-in plastic pilasters!
Vivid addition to the colorful eye appeal of the
Models 24 and 24-A are illuminated front cor-
ner pilasters of translucent plastic_ Fire resist-
ant. carrying enormously high impact resisting
power. these intriguing pilasters emit an eye
stopping amber glow when lighted yet harmon-
ize perfectly with the cabinet wood when not
illuminated_ A great contribution to automatic
phonograph attention getting power. And. an
exclusive Wurlitzer feature_
10
Fluted record changer background
completes cabinet of unsurpassed beauty
A newly designed eye stopping fluted. illumi-
nated record changer background supplies the
final touch to a triumph in cabinet light and
color_ The Wurlitzer Models 24 and 24-A present
irresistable appeal that prophesies the greatest
operator profit opportunity ever presented by
any phonograph manufacturer.
1 1
A larger record changer compartment
door-greater operator convenience
Wurlitzer has overlooked no feature in its amaz-
ing Models 24 and 24-A that would contribute
either to the operator's profit or his convenience_
An enlarged record changer compartment door
makes access to the entire assembly easier than
ever before-enables record or needle chang-
ing with the absolute minimum in time and
effort.
12
Despite its marvelous illumination-
light current consumption has been
reduced by half!
Despite the most brilliant and gorgeous illumina-
tion ever incorporated in any automatic phono-
graph. Models 24 and 24-A consume but 65
watts for lighting purposes_ And every lamp in
it is available at any hardware store! Truly
the Wurlitzer Models 24 and 24-A are the ulti-
mate in automatic phonographs_ The surest lo-
cation getters- the biggest money-makers ever
offered tlie music operators of America!
13
Cabinet raised from floor to preserve
its beauty-mounted on casters
to make it easy to move
The magnificent cabinets of Models 24 and 24-A
ara elevated off the floor on highly polished.
decorative metal legs_ No mop or scuff marks
can mar the beauty of their highly figured wal-
nut wood_ No extra base is required to protect
them_ Removable. ball bearing. rubber-covered
casters enable them to be moved about any lo-
cation with effortless ease_
14
Brilliant bars of IILucite" form center
illumination on striking new grille
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Colorful bars of "Lucite". an original Wurlitzer
development. are retained on the new Models
24 and 24-A. This time in an eye arresting.
illuminated center grille design. Held together
by decorative. polished metal clips they play
an important part in making the Wurlitzer the
center of all eyes in any location-a sure big
money-maker!
15
Novel "Lectrosheet" grille panels-
make possible new tone clarity
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Flanking the glowing bars of "Lucite" on the
Models 24 and 24-A grilles are one-piece. rattle-
proof. "LECTROSHEET" panels illuminated from
above. ExclUSively made for Wurlitzer. this
unique metal grille material not only enhances
the beauty of this gorgeous instrument but
makes new tone clarity and volume possible.
16
New illuminated program holder easier
to read and service than ever before
Ifl -III
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A new illuminated program holder with brilli-
antly lighted center selector dial is set at an
eye angle that makes possible easy reading of
all numbers and selections. Each number is
adjacent to its corresponding Multi-Selector but-
ton. The entire assembly is hinged to tip for-
ward for convenience in changing the now clip-
free record slips.