Coin Machine Review (& Pacific ...)

Issue: 1938 January

Newspaper Writer
801S-I've Hitched My Wagon to a Star
Everything You Said Came True
Jan Garber Orchestra
8017-You Took the Words Right Out of My
Heart
Thanks for the Memory
Dorothy Lamour
tells of Stoner
following,
108
COIN
MACHINE
REVIEW
AURORA, Ill. (Special) - When the
Stoner Mfg. Corp. of this city exhibits its
1938 hit games at the annual Coin Ma-
chine Show and convention, all Aurora
will be pulling for the Stoners to click
in 1938. Harry Stoner, M. H. Stoner and
Ted Stoner bear the good wishes of this
entire community, for they ha ve ta ken
the name of Aurora around the world
with their popular coin operated amuse-
ment games.
There are plenty of reasons why Au-
rora is proud of the Stoner s u ccess and
anxious for its continuance. In the first
place, there 's the important fact that
400 local people are making good sal-
anes from the Stoner enterprises. Back
In the worst days of the depression
when the Stoners began expanding
their operations, many of these people
,!"ere unemployed. Now they have good
Jobs, have learned to do skilled work
and are highly respected, responsible:
self-supporting members of the com-
munity.
The Stoners have doubled their plant
capacity in the past two years , taking
over a large factory building next door
and thus boosting their production ca-
pacity and improving plant efficiency.
In buying their second factory build ing
they became listed among the commun-
ity's larger property owners. As a mat-
ter of record, everything tha t makes up
a Stoner game, except for the glass
ta ble tops, is ma de right within the or-
ganiza tion, establishing the org aniza -
lion as a complete manufacturing unit
operating on the precision m a nufacture
and assembly line system used by the
largest motor car manufacturers.
So, first of all , Aurorans want Stoners
to continue their phenomenal success
because it means better business for
the city. But beyond that, Aurora wants
the organi zation to keep going because
the Stoners have sold the community
on the coin machine indu stry and be-
caus~, they are regarded as "great
guys. They are the most active work-
ers in civic improvements; they are con-
stantly publicizing the city wherever
their games are sold; they are liberal
contributors to every community enter-
prise, giving time , money and advertis-
ing space without question to benefit
Aurora. An example of their sincerity
came with purchase of a half-page, un-
Attention Operators!
Check up on the old stock that
you don't want. Figure out
what new machines you need
and we will give you a liberal
allowance on any kind of trade.
A few minutes' time and a let-
ter with a three cent stamp is
liable to make you a hundred
dollars.
Will you do it now? The longer
the merchandise remains .in
your basement the less value
it has.
W .e carry a f~ll line of every-
thmg. All you have to do is
name it.
Advonce Automotic Soles Co.
1021 Golden Gate Ave.
SAN FRANCISCO, CALIF.
DECCA
The Stoners
signed plea in the newspaper for sup-
port of a plan to send a high school
band to a national contest. To this date
only two or three people at the news-
paper, of whom this writer is one, know
that the Stoner Mfg. Corp. bought the
ad and paid for the ·space.
Aurora is an industrial community,
with numerous factories , and the Stoner
plant has become an outstanding ex-
ample of industrial efficiency. Nothing
is wasted, either in material or effort.
Because of the savings effected the
Stoner Corp. is able to build extra qual-
ity into its products without getting
above the price range of its competi-
tors. Similarly, when they buy anything
-services or merchandise-the Stoners
buy from the person or firm whom they
believe to be outstanding in the field.
Aurorans believe much of the firm 's suc-
cess is due to this sort of business
policy.
The Stoner booth has always been a
major crowd puller at the Coin Ma-
chine Shows, and there is every reason
to believe that the same thing will
transpire this year. C. R. Adelberg, pop-
ular Stoner salesmanager, who came
here from a highly successful business
connection in Milwaukee to bring the
Stoner company the benefits of his
sales experience, believes that the rec-
ord for consistent "hit" games will re-
main intact and will be strengthened
by the 1938 product, among them: Par-
ley Vouz, a I-ball payout table; Aces
Wild, a console game; and Skill Derby,
another console which cashes in on the
popularity of horse racing.

MUSIC SURVEY
Best Sellers for December
BLUEBIRD
B·7069-Vie ni, Vie ni
Don' t Play with Fire
Rudy Vallee Orchestra
B-7256-0nce in a While
Queen Isabe lla
O zzie Nels on Orchestra
B·730S--How Many Rhymes Can You Get?
The Beller To Love You With
Shep Fields Orchestra
B-7304-You Took the Words Right Out of My
Heart
This Little Ripple Had Rhythm
Shep Fields Orchestra
B-725S--Rosalie
Thrill of a Life time
Art Kassell Orchestra
B·7318-Mama, That Moon I,;Iq{ere Again
Thanks for th e Memory
Shep Fields Orchestra
BRUNSWICK
8027-True Confe ssion
Moon of Manakoora
Dorothy Lamou r
7977-0nce in a While
Swe et Varsity Sue
Horace Heidt Orchestra
8013-Mama , That Moon Is Here Again
Sw eet Someone
Horace Heidt Orche stra
802S-Ros alie
Sail Along, Silv' r y Moon
Horace H eidt Orchestr a
1483-Bob White
Basin Stre et Blues
Bing C r os by &. Connie Bos w e ll
141S--You Can ' t S top M e from Dreaming
Blossoms on Broadway
Dick Rober ts on Orche stra
1467-Ros alie
In th e Still of th e Night
Will O s born Orchestra
1450-Vie ni. Vieni
Echo e s fr om the South
Te d Fio Rito Orchestra
1443-0nce in a While
The Morning Afte r
Le nny Hayton Orches tra
1451-Rem emb er M e
I Still Love To Kiss You Goodnight
Bing Cros by
MELOTONE
8·01 -06-Things Are Looking Up
I Can' t Be Both ered Now
G e n e Kar dos Orchestra
8·01·54-Mis took In th e Woman I Love
Uncle Oph's Got th e Coon
Prairie Ramble rs
7· 12-61-11'5 Roundup Tim e In Re no
In the Land of Zulu
G e n e Autry String Band
8·01·08-I've Hitche d My Wagon to a Star
You 're a Swe etheart
Chick Bullock Orchestra
8·01·09-Ham on Ry e
Goin' Hollyw ood
Vincent Lope z Orches tra
8-01 .60-Pretty Little Girls Are Made To Ma rry
A True Swe ethe art
Philyaw Brothers
VICTOR
25686-0nce In a While
If 11'5 th e Las t Thing I Do
Tommy Dors ey O r chestra
25713-How Many Rhymes Can You G e t
Fare w e ll My Love
Guy Lombardo Orchestra
25717-Loch Lomond
Camel Hop
Benny Goodman Orches tr a
25711-Silhouetted in the Moonlight
Benny Goodman Trio
Can' t Teach My Old Heart New Tricks
Benny Goodman Orches tr a
2572O-Mama, That Moon Is Here Again
You Took the Words Right Out of My
Heart
Benny Goodman Orche stra
25716-1'11 See You in My Dreams
Summertime
Guy Lombardo Orches tra
VOCAUON
3654-Loch Lomond
I'm Coming Virginia
Maxine Sullivan with
C laude Thornhill Orches tra
3848-Nice Work if You Can Get It
Eas y To Love
Maxine Sullivan
3853-1 Want a Girl
I Like Mountain Mus ic
Hoosier Hot Shots
3880-0pen Range Ahead
Down Along the Sleepy Rio Grande
Sons of the Pioneers
3877-That Old Gang of Mine
There:ll Be a Hot Time in the Old Town
TonIght
Frank Novak Orchestra
3766-There's a Man That Comes to Our
House
Gee But It 's Great To Me et a Friend
Sweet Viole t Boys
Submorine Phono
SAN FRANCISCO. (RC) - A phono-
graph that still plays perfectly after
being submerged in ten feet of water
for several days must have something.
At least, so reasons Ray Hicks from
Red Bluff, who has just appeared here
from the big flood "up country." He
brought his Rock-Ola with him to prove
to Joe Ziff of Action Sales that it wasn't
just mythology. Joe advised him to strip
it for parts, however, so now Ray has
a new Rock-Ola.

)
Airpops-It,
n ew est corn v endor,
re ady for Show.
CHICAGO.-Said to incorporate a
number of revolutionary features , an
entirely new popcorn vending machine
manufactured by Airpops-It, Inc. , will
be shown at the 1938 Coin Machine
Show at the Sherman. New in principle,
the Airpops-It machine uses corn sci-
entifically prepared for popping, which
reportedly insures greater bulk, delici-
ous flavor and considerably more rapid
popping. This pre-prepared corn is
floated in a bath of hot air before the
cus tomer's eyes at an exactly controlled
temperature without the use of any
grease, and comes out uniform regard-
less of outside temperature or other
factors.
Inse rtion of a coin in the slugproof
chute dumps the ready corn into the air
bath which agitates and pops it to
maximum size and goodness. Mean-
while the cus tomer gets a flat-bottomed
bag from the positive bag dispenser
which releases but one at a time, and
when the corn is done , makes his choice
by m e ans of a selector knob of either
the dry corn, salted to taste, or the
seasoned corn, termed "buttered" by
the layman.
Positive heat transfer by means of the
hot air bath is said to be so efficient
that the machine has the lowest possi-
ble current consumption. Again, the hot
air principle insures sanitation and
easy cleaning. Servicing requires less
than five minutes ' time , and may be
done from the front of the machine.
Without having access to the cash
drawer the location owner may add
more corn and bags if required.
Built ruggedly of 2o-gauge steel, the
cabinet is five-feet , six inches high and
fourteen-inches deep, of canary yellow
trimmed in black, and with chromium
plated fittings. The only moving part is
a small, proven motor that runs only
during the actual popping period. The
motor is guaranteed for the life of the
machine.

A man was discovered by his wife
one night standing over his baby's crib.
Silently she watched him. As he stood
looking down at the sleeping infant,
she saw in his face a mixture of emo-
tions-rapture, doubt, admiration, des-
pair, ecstasy, incredulity. Touched and
wondering alike at this unusual paren-
tal attitude and the conflicting emo-
tions, the wife, with eyes glistening,
aros e and slipped her arms around him.
"A penny for your thoughts," she said
in a voice tremulous with tenderness.
Startled into consciousness, he blurted
them out: "For the life of me, I can't see
how anybody can make a crib like
that for three forty-nine! "
"
" Gosh, baby, someone must be talk-
ing bad about you-your ears are red."
"Yeah, I know-that's my darned con-
science again! "
Dear Editor: .
I call my girl friend "Gossip." Can
you guess why?
-Dizzy Izzy.
Dear Izzy:
Probably because she goes from
mouth to mouth.
NI\TIONll AlUSDIDT
Chosen for th e convenience of th e greatest number of operators, the new headquarters of
N ational Amusement Company at 1403 JI7 est Washington Boulevard, Los Angeles, are
shown here. National is doing a fine job as distributor for Ro ck-Ola products in Southern
California. From left to right, executives and members of the staff which serves coinmen:
Martin V. "Bud" Smith , general manager; Rob ert "Bob" Stark, president ; Miss Thelma
Hopkinson, secretary; Phonograph Operator Bob Huds.on; Art Friedman , in charge of th e
record department ; Operator Jim W est ; Bill Leonard, head mechanic.
Public Likes
Sani-Popt Vendor
visibility, Rock-Ola
discovery.
CHICAGO.-" See what you hear" is
the theme of a recent survey made by
the Rock-Ola Mfg. Corp. and its distri-
butors and representatives, in which it
was disclosed that about 85 percent of
the people who play phonographs enjoy
watching the mechanism change re-
cords every time a new number is
played. Indication is that the general
public is fascinated with the switch in
records, with never a miss, and the easy
motion of the needle which starts off
the record without a scratch.
Likewise, as a sidelight on the sur-
vey, it was disclosed that Rock-Ola op-
erators marvel at the non-scratching
needle whenever they remember that
not many years ago m ost records wore
out rapidly because the tone-arm drop-
ped onto the disc, spoiling the needle
at the same time. With adoption of the
multi-selector principle the Rock-Ola
phonographs lift the record gently up
to the needle, insuring more revenue
with customers satisfied by reproduc-
tion qualities.
In several instances, during the re-
cent survey, investigators discovered
people moving their chairs right up to
the machine to watch the changing
mechanism which is always visible
through the glass on the Rock-Ola in-
strument. In Chicago, in one particular
case, the entire mechanism was en-
closed in glass, and earnings increased
by more than 30 percent, according to
report.

made by leading
designer.
LOS ANGELES.-Following a seven-
months ' test, the new Sani-Popt popcorn
vendor which uses corn already popped,
insuring simplicity of operation, unifor-
mity of product and fast servicing, has
been announced ready for nationwide
distribution. Small in size and weigh-
ing but 75 pounds, the machine is said
to be an easy one to handle.
Sani-Popt is made by Kunkel Metal
Products Co. , headed by Victor M. Kun-
kel who has been in business in Los
Angeles since 1906. His familiarity with
the coin machine business and with
operators' problems g o es back over a
number of years. He has designed and
engineered a number of hit games and
coin operated service devices which
have had a national acceptance and
proven very satisfactory.

In some respects the idea of finger-
printing the children seems to be a good
one. At least it would settle the question
as to who used the guest towel in the
bathroom.
20-Records Preferred
CHICAGO.-Seventy-nine percent of
the people prefer 2o-record phono-
graphs, according to a recent survey
made by Rock-Ola Mfg. Corp. 5 percent
favor 12-record machines, 13 percent 16-
records . and but 3 percent want more
than 20 records. Basis of this informa-
tion , which was gathered in large, small
and tiny towns all over the nation, and
secured from the patron, the location
owner and the operator, came through
the revelation that the average person
remembered between 17 and 20 song-
titles. The checkup revealed that most
persons have but a few favorites at a
time , forgetting older titles as newer
ones win them. The operators' slant was
said to be a close parallel with that
of the general public.

109
COIN
MACHINE
REVIEW

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