Coin Machine Review (& Pacific ...)

Issue: 1937 October

{JtJ!
K-OLA
MONEY
MAKERS!
Rock-ala's 1937
WORLD SERIES
A GAME MADE POPULAR
BY THE PUBLIC
Makes big money everywhere. The biggest
group of people in the United States are the ball
fans. More numerous than either Democrats or
Republicans. And easier to find than Irishmen,
Germans, or any other nationality. Everybody
likes Baseball-America's national pastime.
WORLD SERIES offers regulation Big league
Baseball. Robot players in field are always in
motion when game is being played. They move
with the crack of the bat in lifelike fashion in an
effort to get the batter out.
Pitcher winds up and throws same as any
pitcher does out on the mound. Player can hit
singles, doubles, triples, and home runs (if he
is skillful enough to outguess the pitcher).
Pitcher can outsmart the player by striking him
out or forcing him to fly out or foul out.
Robot Umpire never makes a mistake--throws
up his left arm when a ball is thrown and his
right arm goes up on each strike in realistic
fashion. All plays registered on automatic
scoreboard.
Deluxe Cabinet. Finished in best quality wal-
nut veneers. Made like the most expensive
modern furniture.
ROCK-a-BALL
Creates and holds steady play-week after
week- month after month. Whether you
use Deluxe Senior or Junior Model, the
results are there in big earnings-from
the standpoint of appearance, mechani-
cal perfection, and public acceptance--
ROCK-O-BAll is the class of the field.
Both models have exclusive ROCK-O-
BAll TRIPLE SCORE feature--this fea-
ture alone makes ROCK-O-BALL the out-
standing bowling game. ROCK-O-BAll
is legal, long-life equipment that insures
steady earnings for years.
Many operators stimulate play by qivinll
daily or weekly award. to the hillh scorer.
ROCK·O·BALL is ideal for prize play be-
cause of the exclusive hi9h score reqister.
The reqister may be Bet for any score--
and thereafter, it will automatically reqist:er
the number of times this BOore is equaled or
baltered.
The hlllh Icore reqilter protect. the
operator.
ROC K- 0 II A
MANUFACTURING . CORPORATION
----------------------------
$$$-PROFIT
is the chief aim in any bus iness , and MAKING MONEY is generally
man 's ch ief goal.
True, there are other things , but money so often contr ibutes to happ iness and well -being that
the w ise man invests whenever a sound opportunity is offered , and he 's careful firs t" to invest-
igate.
The Co in Machine Operator's soundest investment is in ve nd ing mach ines , and we 've investi -
gated the lines we carry. We know they are safe a nd hi ghly profi table . Why don ' t YOU in -
vestigate them : U - NEED-A - PAK CIGARETTE MACH INES (4- 5-6-8- 9 - 12-column l, MASTER
and NORTHWESTERN VENDORS, GUM and MINT VENDORS , MATCH and STAMP MA-
CHINES, PROPHYLACTIC and S~NITARY NAPKIN MACHINES , HERSHEY MACHINES. We
also carry the reliable M . Brodie Toy Packs, and KORN PARCH I ES- the most prof itable vend-
ing machine item in years .
VENDING MACHINE HEADQUARTERS
LOS ANCELES
DICK TYRRELL
1356 W. Washington
PR 0564

Special Articles:
Departments:
So You Think It's a Racket? ______________________________________ 13
Automatic Cigarette Vendors ' Association of Eastern Penn·
sylvania ............................................... , ............................................
Automatic Music ..................................................................................
Boston ....................................................................................................
Cigarette Merchandisers' Assoc!ation of New Jersey ....................
Cigarette Merchandisers' Association of New york ........................
Coined Comments Concerning Coinmen of Houston ......................
Detroit ......................................................................................................
Harris County (Texas) Phonograph Operators' Association ........
Hits on Discs..........................................................................................
Houston ..................................................................................................
Kansas CVy ..........................................................................................
Kutting the Korners with Karnofsky ........................................... _ .....
Modern Merchandising .............................................................. ~ ...........
Music Survey ........................................................................................
News from the Heart of America ......................................................
New York ............................................................. ~ ................................
Northwest Phono Notes ........................................................................
Oakland ..................................................................................................
Oregon Amusement Games Association ............................. _ ...........
Philadelphia ....................................................................... _ ...............
Philadelphia Coin Machine Operators' Association ......................
Phonograph Operators of Eastern Pennsylvania and New
Jersey ........................ : .....................................................................
Portland ...................................................................................................
San Francisco ........ -;-...........................................................................
Seattle ....................................................................................................
South Texas Notes.: ... .':: ........................................................... : ............
State Association (California) Formed at Fresno ............................
To the Editor .............................................................................................
Western Vending Machine Operators' Association of Southern
California ..........................................................................................
By H. L. MITCHELL
14
Contests
First the Cigarette Manufacturers, Now the Coinmen.
CAMOA Builds Sales, Good·Will.
Keep the Nickels Rolling ________________________ ____________ ________ 17
Advises CHARLES H. OPPENHEIMER, President, De·
signers for Industry, Inc., and mentions a point that
will help to do iI.
A New Era in Penny Arcades ____ . ______________________ . ______ 23
By LOUIS KARNOFSKY
Purpose of State Operators' Meeting Fulfilled .. ____ 43
Clyde Lucas
..
..... __ .... __ ... __ ... ____ .. ____ .. __ .. ______ .. __ .. ____ . __ 79
It can be spelled five different ways . . . but it still
spells Clyde Lucas, reports AL BRACKMAN.
'.
COVER PHOTOGRAPH BY ESTABROOK
Jean Rogers, this month's REVIEW'S cover·girl, who will soon
be seen in Universal's "Reported Missing'," makes a charming
farm·hand who would be welcome on any farm . How many
operators will now turn to farming as a side·line?
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