FACES THAT
STOP CLOCKS
FEATURES:
And they get paid for it
13
Last month we ran a story titled "So You Think It's a Racket?" in order to dem-
onstrate what might be done for the industry through favorable publicity. This
month, to show how great a need for such favorable publicity exists, we point to
the other side. By JOHN AVERILL.
27
Forward
The newest development in automatic merchandising shows that the industry
has just begun to de velop its possibilities. By EINAR WILSLEV.
"Acres of Diamonds" in Old Discs
57
CAMOA's Contest Results Unsatisfactory
76
New contest will attempt to overcome location, operator, public indifference.
DEPARTMENTS:
Amalgamated Vending Machine Operators' Association ............................. .
Automatic Cigarette Vendors ' Association of Eastern Pt,nnsylvania ......... .
Automatic Music ..................................................................................................... ........................
Boston Doings ..................................................................................................................................
California Music Operators' Association (Northern Division) ..................................................
Cigarette Merchandisers' Association of New Jersey ............... ............................... ................
Coin Machine Operators' Association of New Jersey ...............................................................
Colorado Vendors' Association ...................................................................................................
Columous Amusement Association ..............................................................................................
Denver ..............................................................................................................................................
Detroit ............................ ..................................................................................................................
Greater New York Vending Machine Operators ' Association ................................................
Harris County (Texas) Phonograph Operators ' Association ....................................................
Hits on Discs....................................................................................................................................
Houston ..........................................................................................................................................
Kansas City .....................................................................................................................................
Los Angeles ............................................................................. ......................................................
Maine Ramblings .............................................................................................. .............................
Modern Merchandising ..................................................................................................................
National Automatic :tvlerchandising Association .......................................................................
New York ........................................................................................................................................
New York Music Operators' Association ...................................................................................
News from the Heart of America .................................................................................................
Oakland ...........................................................................................................................................
Omaha ..............................................................................................................................................
Philadelphia ........ ...................................................................................................................... '. .....
Philadelphia Coin Machine Operators' Association ..................................................................
Phonograph Operators of Eastern Pennsylvania and New Jersey ..........................................
Portland ............................................................................................................................................
St. Louis ..........................................................................................................................................
San Francisco ..................................................................................................................................
Seattle .............................................................................................................................................
Washington Automatic Merchandisers ' Association ................................................................ :
Western Vending Machine Operators' Association .................................................................
20
29
51
34
79
72
36
71
32
71
49
20
67
62
40
38
78
28
29
29
20
64
38
50
16
45
45
72
21
48
59
18
42
76
NOVEMBER COVER PHOTOGRAPH
by A. L. Schafer. The girl is
Rosalind Keith, Columbia Pictures' Star.
The COIN MACHINE REVIEW for l'{ovember, 1937, Vol. 5, No . 5. Published monthly at
II 13 Venice Boulevard, Los Angeles,'. Calif. Paul W. Blackford, editor and publisher; Her-
bert L. Mitchell, associate editor. CHICAGO OFFICE: 35 East Wacker Drive, C. J. Ander-
son, manager; R. P. Nuyttens, assistant manager. Representatives in all principal cities
throughout the United States and Canada. SUBSCRIPTION RATES: 25c per copy; $1.00 per
year; 3 years for $2.00; $1.55 per year foreign. ADVERTISING RATES ON APPLICATION.
SHOULD BE SEEN-
NOT HEARD!
And the angry, greedy, resentful
face that legislation always wears
shouldn't even be seen- but frequent•
ly it is. What's the answer to the
problem of legislation in the coin
machine business - what will blot
that face out of sight ?
Vending machines!
So long as they ' re operated in a
sane and sensible manner-and THAT
takes no more brains than enough to
be businesslike-you'll never hear a
complaint against vending machines,
either from officious officials or from.
the general public.
Instead of complaining, the reform
element is playing vending machines.
We won't quarrel with the marble
machine men, or the man who makes
or operates other devices about
which the Jaw talks so often. There's
no doubt they have their place, too.
But we will say that for steady,
dependable, assured income - one
where the · investment grows instead
of depreciating - there is nothing
like vending machines.
The man who wants to go on run-
ning marble games and other equip-
ment can do so knowing we'll not
interfere. But it's good business to
tell of the things one knows are
good. It will be remembered, and
some day appreciated. That's why
we always talk about vending ma-
chines. We KNOW they're good,
and we're so full of that knowledge
we've just got to talk about the busi•
ness.
And our final word to the men
who want to operate other equip•
ment will always be this : " Go ahead.
But protect yourselves by watching
the pennies as well as the nickels .
Marble games can make a lot of
money for you in a very short time,
but it can all go just as quickly when
the territory closes. That's when the
penn ies count, and vending machin es
gather up a whale of a lot of pen-
nies-enough to prove a life-saver,
often enough."
Investigate now - while you're
thinking about it. There's no obli•
gation, and you may learn a few
things that will surprise you. FOR
SAFETY'S SAKE - INVEST IN
VENDING MACHINES!
,_
g
MILLS-VIKING
COMPANY
Y.ending Machine Headquarters
Successor to DICK TYRRELL
\ 356 West Washington Boulevard
PRospect 0564
LOS ANGELES, CALIF.
,.