NEW YORK
(Continued from Page 20)
•
him on the one side, and the factory lay-
ing down restrictions and stipulations on
the other. Manufacturer's losses fall on
the shoulders of the jobbers, Aaronson de-
clared, and when conditions are bad it is
the jobber who is expected to take the
licking. He indicated that operators were
welcome to inspect his books to see the
profit that exists in the sale of the average
machine, in order that the operator might
understand the situation.
"When manufacturers are asked to low-
er their costs they tell the jobbers to mind
their own business and just sell to opera-
tors. All this time the profit margin be-
comes less and less for the jobber, and
there isn't a jobber in the vicinity of New
York whose books are not loaded with
thousands of dollars worth of worthless
accounts, and the manufacturer chiefly to
blame," Aaronson contended.
Mack Perlman, of Acme Vending Co.,
declared that manufacturers don't care
what happens to the jobber, and that oper-
ators are "barking up the wrong tree." If
manufacturers can be made to see that
high prices are killing the business they
may be able to reduce overhead and meet
the operators' terms, he indicated, but the
jobbers can do nothing because they must
"dance to the tune the manufacturer and
the distributor play."
Leon Taksen followed Perlman, and ap-
pealed to operators to consider the welfare
of the entire industry. "The whole noise
here makes me think of Hitler's methods,"
he declared. "Why go out and make it
hot for the jobbers or anybody else when
we're not making any money, and we're
carrying operators on our books year in
and year out. Our mark-up is so small I
frequently tell distributors I'm not interest-
ed in a machine no matter how good it is.
As a class, jobbers are being forced to
the wall, and operators, of all men, should
not fire the shot that kills them."
Speaking only as a Bally representa-
tive to whom the operators' plan was sub-
mitted, and arguing neither for nor against
it, John Fitzgibbons, of Fitzgibbons Distri-
butors, outlined some of the plan's details
which might be acceptable both to Bally
and to the operators. He assured the lis-
teners that matters of credit and trade-in
would be adjusted, but he emphasized the
fact that the plan was not Bally's, that it
was not proposed by but to them, and
whether it would be put into operation
depended on the two Associations.
After hearing several other speakers,
and devoting some time to discussion, the
committee which originally approached
Bally was ordered to see other manufac-
turers for their views, and the meeting ad-
journed.
e
PERSONALS
One operator who is going places in
more than one way is Will Levey, stand-
by of the Greater New York Vending or-
ganization. Not only has Levey just placed
on location some 875 phonograph and cig-
arette machines, but he has definitely con-
tributed to the world's pulchritude and per-
sonality in the person of Joyce Ellen,
weight seven pounds, and mothered by
Mrs. Pearl Levey, who, by the way, is
one of the few wives who can tell their
husbands things about his business and
really know what she is talking about!
When not busy being a mother, Mrs. Levey
casts a watchful eye over her husband's
ARE YOU TIRED OF FIGHTING
LEGAL RESTRICTIONS?
UNFAIR
TERRITORY CLOSINGS?
PUBLIC INDIFFERENCE? . .
THE OPERATOR
COMPETITION? .
INADEQUATE INCOME?
WHO HAS BETTER EQUIPMENT?
T here is an answer to those problems.
I t can be said in a single word, a name
- NORTHWESTERN.
With the NORT HWESTERN line the
operator is assured of continuous oper-
ating regard less of -closings to other
types of equipment and irrespective of
legal restr ictions. H e has no worry
about cut commissions - it isn't done
wi th N ORTHWESTERN because it
isn't necessary. And he doesn 't have to
worry about payouts.
T he publ ic is never indifferent to the
appeal of clean, fres h merchandise dis-
pl ayed in the brilliantly attractive
N ORTHWESTERN merchandiser, and
NO
OPERAT OR
H AS
BETTER
EQ UIPMENT T HAN N ORTHWEST-
ERN!
As for income--there isn't a man
who couldn 't, with N ORTHWESTERNS
and careful operating methods, assure
himself of an adequate income for his
entire lifeti me--not only the necessities
but many of the luxuries of life as well.
Get on the RIGHT~side--protect your
income; protect your business. A ssure
yourself of the better things of life.
N O RT H WE S T E R N gives the
K N OCKO UT BLOW to all those
things w hich discourage the operator
and tend to keep him down. Find out
fo r yourself!
REMEMBER, FRIENDS, YOU CANNOT BUY A BET-
TER VENDING MACHINE THAN NORTHWESTERN
w
I L L
I>
♦
Authorized NORTHWESTERN Distributor
1347-1351 W. WASHINGTON BLVD.
LOS ANGELES
Operator Salvages
spots and the boys say what she misses
no microscope can find .
junked machines.
Marty Rosen , formerly w ith Leon Tak-
PHILADELPHIA. (RCl-"I wish I could
sen , is now w ith Lou Goldberg's Ba nner
get these Bumpers out of my cellar,"
Merchandising Co. Although still a young
thought one local operator recently, a s he
man, Rosen practica lly grew up in the
surveyed a stack of the played-out games.
coin machine trade • and besides b eing a
He was seriously considering a b onfire,
good salesman and merchandiser, is thor-
when someone told h im what Cy Glickman
oughly conversant with the mechanics of
was doing. He went to see Glickman, de-
machines.
Mike Munves, of 145 Park Row, has .dded to risk a few dollars , and Cy went
to work a nd turned the game into an en-
opened up a b ranch office at 555 W est
tirely new creation called Poko-Lite, w hich
157th Street, New York City, formerly the
displays poker h a nds, instead of numbers,
quarters of Charles (Old Cigar) Lichtman,
at present engaged in pla ns for a new ven- • .. in the register.
Amazed at the result the operator sped
ture into the coin mach ine. trade.
back to h is cella r. And that's as close a s
Sol Silverstein, nephew of Morris Silver-
he came to a bonfire. The 15 other Bump-
stein, Chairman of the Legisla tive Commit-
ers are now Poko-Lites , and on location,
tee of the Amalga mated, is now connected
with George Ponser.
e and doing very, very nicely-thank you. •
75