Secluded Scale Spots
attract "heavy" women.
DENVER. (RC)- "lf you want to cater to
older women who are sensitive about their
weights, put your scales in more-or-less
private locations."
So says I. Goldbarg, district operating
representative for the Peerless Weighing
and Vending Machine Co., with district
headquarters at Denver.
Some of his
most profitable locations are spots of this
type.
"Trim, well proportioned women seldom
worry about weighing in public-even if
they are actually underweight," continues
Goldbarg. "But, women of middle age
who tend toward the heavy side on weight
er young women who are overweight
often have absolute phobias against let-
ting anybody see the scale figures , I
have seen women of this type walk up
to a scale and then stop to look around
to see whether anybody was watching
them before they stepped on. When they
did get on the scale, they wei,ghed hur-
riedly ,:;nd got right off.
"Of course, it's hard to pick locations
catering particularly to women of this
type-yet they're among the very best
scale customers. When they find a scale
that is privately located, they often be-
come regular customers of it. Generally
speaking, department store or other pub-
lic restrooms are excellent locations from
this standpoint. The sensitive woman will
use a scale here where she wouldn't in
many other locations. And, at the same
time, the machine is likely to be seen and
used by women who don't worry about
their weight."
e
Twenty-record music machines are draw-
ing the big demand among Denver busi-
ness nowadays, with the sixteen-record
machine pulling an interesting second for
popularity honors. Very few twelve-rec-
ord machines are in demand now, ac-
cording to the majority of operators. A
larger selection of musical numbers is the
natural cause for the favoritism being ex-
perienced by the sixteen- and twenty-
record phonographs.
e
IN THE REVIEW FOR
DECEMBER:
ARE MANUFACTURERS
GIVING THE OPERATOR
A BREAK?
By SAUL KALSON
Gen. Mgr. Greater New York Vending
Machine Operators Association
Colorado Vendors
J\ssociation
Bradshaw-Griffin
firm under single
• ownership.
DENVER. (RC)--Oqe of the most im-
portant business deals to occur among
Denver coin machine operators in the past
few months, was transacted recently when
Gibson Bradshaw of the firm of Bradshaw
and Griffin, vending machines, purchased
the entire interest of H. L. Griffin . • Brad-
shaw and Griffin had operated the com-
pany as partners for nearly a year, and
during that time the firm has been cdn-
sidered one of the most substantial con-
cerns of its kind in Denver.
Bradshaw has not announced plans for
the future, other than to hint that the com-
pany would probably expand, · and that
a larger show room may be considered in
the new program. The firm is represented
over a large section · of the Rocky Moun-
tain region. The new sole owner has
been associated with the ' coin machine in-
dustry for eight years, and will conduct
his business in the progressive manner
for which· the company is regarded.
Griffin, on the loose for the first time
in several strenuous months, is undecided
as to what he will do in the immediate
future, but is casting a look for new oppor-
tunities.
•
Sandholms to Chicago
DENVER. (RC}-Mr. and Mrs . 0. N.
Sandholm of the National Operating Com-
pany, one of the city's oldest coin ma-
chine firms, plan a trip to Chicago within
the next two weeks, and will visit sev-
eral manufacturing houses to look over
the new stock of equipment. Their . daugh-
ter, Miss Dorothy, a former stage star and
actress in the East, will accompany them
on the journey. Sandholm, manager of
the thirty-year-old company which he rep-
resents, and who is ably assisted by Mrs.
Sandholm, reports business as somewhat
quiet after an unusually good summer sea-
son, but in no way discouraging.- The
three will combine pleasure with business
during their absence.
e
Visit Denver
DENVER. (RC) - Johnny Pratt, popular
Pueblo operator, was in Denver on his
"once-in-awhile-trip" early in October.
Purchase of new machines was the theme
of Pratt's Denver trip. Johnny is eXperi-
encing a booming business in Pueblo, and
is a leading operator in that section.
Mr. Hawkins, of Craig, Colorado, was also
investigating new machines in Denver re-
cently. Both Hawkins and 'Pratt deal with
Gibson Bradshaw's company.
e
A program which will strengthen the
Colorado Vendors' Association is being
urged by President H. E. Walker. Walker,
12 years a Denver operator, recommends
the strengthening of the State organiza-.
tion, and those in surrounding states, so
that the matter of cooperciion between
various states' associations would prove
beneficial to both operator and manufac-
turer.
Although plans at this time are of a
tentative nature, one of the intentions is
to place all operators who are members
of the Association on a standard credit
rating. This would simplify orders and
shipments from the manufacturer, accord-
ing to Walker, and would be more con-
venient to the majority of operators ,
whether they operate on a large or
small scale.
Proper registration and issuing of num-
bers to Association members are also in-
cluded in the new plan. Gummed labels,
with the firm name and Association num-
ber, will be furnished for placing on the
various machines.
e
Scale Insurance
urged.
DENVER. (RC}-It pays any operator to
carry public liability insurance on scales,
according to V. N. Seeley, head of the
Capitol Vending Machine Co., Denver,
c-perators of more than 200 scales in the
Rocky Mountain region.
For one dollar a year per scale, Seeley
is able to carry $5,000 worth of public
liability insurance on every scale. Appor-
tioned agi:,inst a year's earnings, that
amount · is proportionately very small. And
it protects the operator against potential
losses, one of which might wipe out his
total investment. •
•
"As I see it, an operabr simply can't
afford to be without public liability insur-
ance," says Seeley. "It's true that scale
accidents very seldom occur but there is
always a chance. Even if a person falls
off of a scale or over it and breaks a
leg, the ccst to an operator is almost sure
to wipe out a year's earnings--<1nd may-
be a whole lot more . In case of a really
serious accident, an operator can be com-
pletely wiped out. Suppose a customer
trips over a scale and fractures his skull
in falling. There you have a claim that
mighty few operators could stand.
'Tm not an alarmist but I believe in
sensible precautions, particularly when
they cost as little as scale insurance. One
dollar per year per scale is certainly a
negligible amount for the coverage pro-
vided," Seeley declares.
e
71