Mohr Brothers of Los Angeles
Return to [oin Machille fold
"There's a feeling of satisfaction in giv-
ing the people something we know is good,
and it's fine to be back in the merchandis-
ing field." With these words Mac Mohr
announced the return of the five Mohr
Brothers to the coin machine distributing
field after a period devoted to other activi-
ties, and at the same time announced thdt
Mohr Brothers had secured a distributor-
ship for what they feel is the leading ma-
chine in the newest merchandising field-
popcorn.
"Everybody eats popcorn-probably more
than ice cream, by comparison," Mohr de-
~lared. "It's good food, and we saw the
advantages in a perfected automatic corn
popping vending machine and grasped
them. A month ago I was back in Chi-
cago. At that time there was a lot of talk
about popcorn machines, and, since we
nad been looking for something of that sort,
I began to investigate. I went into the
matter so thoroughly that it's a wonder the
machines didn't turn around and investi-
gate me. At any rate I made a final con-
sideration and entered into negotiations
with Popmatic of St. Louii and had five
machines sent to Los AngElles for a test.
"After some tnree or four hundred oper-
ators viewed the machine on the floor, and
after we had put ii through all sorts of
severe tests, no one was able to discover
any defect in the machine. Seeing that
operators as a whole agreed that earning
possibilities should be even greater than
music machines or any type of merchan-
dising machine,"
Results of the first week's test would
appear to bear out Mohr's claim. Selecting
only average neighborhood spots, three
machines went into drug stores, two into
beer parlors. Early play 'appeared to be
chiefly a matter of satisfying curiosity. As
it continued to grow it was evident that
people were no longer curious, but anxious
for popcorn.
Because the machine is strictly legal, be-
cause there is never even a moral question
raised by parents and teachers, and child-
ren may have access to and enjoyment
from these machines, Mohr points out that
a vast number of new types of location are
opened, and. to such an extent that an
operator can condense his route and con-
centrate a maximum number of machines
in a very small area. As suggested spots
for installation Mohr listed confectionery
stores, beer parlors, drug stores, markets,
theatre lobbies, school supply store, dance
halls and a great many others.
In tracing the development of the machi"ne
which he believes to be the most satisfac-
tory, Mohr related that Rudolh Greenbaum
began experimenting and making trial
models three years ago. During the inter-
val that passed to the present day he built
and discarded many different types of ma-
chines, and in that time, in dies and con-
struction, some $50,000 has been expended.
Popmatic has been severely tested on
location for the past year, according to
Mohr's report, and he has no doubt that
ii is the finest equipment obtainable, and
the most-fool-proof on the market.
Popmatic's plant occupies five floors and
is devoted exclusively to the manufacture
of Popmatic machines. At present full
shifts are engaged in filling orders of dis-
tributors throughout the nation who were
wise enough to state their requirements in
advance. Walter Gummersheimer, who re-
signed a position as district manager for
the Rudolph Wurlitzer Co., has become
general salesmanager for Popmatic, in it-
self an indication of the possibilities of the
Popmatic machine, and of the field.
With their many years of experience in
the coin machine business, Mohr Brothers
recommend this new phase wholeheartedly
lo the operators in their territory as a prof-
itable and safe business, for the operator
may go home to sleep at night knowing
how he will stand six months from now.
Likewise, Mohr Brothers have announced
their iritention to buy all ingredients in
large volume in order to make it available
to operators at wholesale prices, thus as-
suring them of finest quality at the most
reasonable cost.
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