Coin Machine Review (& Pacific ...)

Issue: 1937 June

Swing,
Baby,
Swing
Here's an Aisle-Seat Story of
How the Hi-De-Hi-De-Ho IS
Produced in Music
IT'S
SWING-TIME
IN
America! After the war, it
was jazz-time. After the boom,
it was croon-time. After the de-
pression, it's swing-time.
Swing music is "tops" just now. It's on the
stage, on the screen, on the air. The music goes 'round and 'round,
and everybody comes out swinging.
What is this thing called "swing"? Is it a new kind of music?
No, it isn't even a kind of music. You can't tag swing as you
can a rag, a waltz, or a fox-trot. Swing is just a way of playing
music. It's a way of letting off steam in crazy cadenzas and hi-de-
hi-de-hoes.
A good swing man can swing any tune. For instance, Duke
Ellington can take a waltz or a namby-pamby fox-trot and "kick
it up" into a frisky tune. When he plays In the Shade of the Old
Apple Tree. it swings-shade, apple, and tree. But when Wayne
King, who isn't a swingster plays a "hot" number like Riverboat
Shuffle, it doesn't swing. It doesn't even shuffle. When Rudy
Vallee sings Am I Blue, it sniffles. But let Cab Calloway, ace of
vocal swingsters, take a whack at it, and you've got the Mississippi
doing the roarin', and the tearin', and the grievin', for you.
High-brow French critics call swing music la musique hot.
They say it's "dynamite with control." Louis Armstrong, No. 1
swing trumpeter, wouldn't recognize his own music by that name.
The English call swing music the "scientific application of meas-
ured stimuli." Benny Goodman, the crack swing clarinetist, would
toot a merry cadenza if he heard that one. To the men who make
swing music, swing is "like lovin' a special girl, and you don't
see her for a year, and then she comes back-well, it's somethin'
inside you."
That's the best description of swing: something inside you that
must come out in music. Swingmen create as they play. They
play without a score. And good swingmen hardly ever play the
same piece twice in exactly the same way. They take a simple
melody, a well-known tune. They elaborate it. They improvise.
They fake. They syncopate. They play it as the spirit moves
them. They play the music as it was not written. The melody is
heard only now and then, just enough to tease the listeners, and
to make them wonder how much music can be played in and out
and all around a tune which they once thought very simple.
Suppose we go swinging. It's one o'clock in the morning.
We know that the Cotton Club in, New York's Harlem is going
'round and 'round with Duke Ellington and his music. So, to the
Cotton Club and a ringside able for our first-hand experience with
swing.
The Duke is swaying at the piano. The orchestra is quietly
playing Old Black Joe. "Not much to that," we say, "just like
any orchestra in Kalamazoo." "Jus' you wait," says our waiter.
"They's only ridin"" "Riding," we learn, is playing music as it is
written, in easy-going style.
Then suddenly Old Black Joe seems to stumble; it misses a
beat, then another. Our waiter whispers, "There they goes' They's
gettin' off. Them cats sure friskin' dem whiskers. They're kick in'
out! They's in de groove! They's SWINGING!"
Sure enough! Old Black Joe, the lazy plantation song has be-
come a swing song, wild with scales, chords, broken chords, and
cadenzas. The simple melody has turned into an inspired hodge-
podge of syncopated toots, growls, squeaks, boom-booms, and
whoa-ho-hoes. Now a trumpet insists on "comin' 'cause his head
is bendin' low." Now a clarinet is vowing that "he hears their
voices calling Old Black Joe." And all the while, above and
under the trumpet and clarinet are the brasses, the saxophones, the
piano, the violins, the trombones giving Old Black Joe a send-off
he never had before.
And now it's three o'clock in the morning. The Duke and
his men have to have a rehearsal. We've got a pull with the man-
agement, so we stay on. The waiter says, "They's goin' in de
woodshed." We scramble to our feet. Where's the woodshed'
The waiter calms us down. "There ain't no woodshed. I means
they's goin' to experiment with a song, private-like."
The Duke sits at the piano and runs his fingers nimbly over
the k~ys. We hear St. Louis Blues. We're disappointed: the
band lO Kalamazoo is always whining the St. Louis Blues. But
listen~ What a~~ t~e~ sa~ing? "Here, gob stick (clarinet), get
off (Improvise)!
Pick It up, trumpet." "Moth box (piano)
br~ak it dow.n (get hot)!" "Break!" "Lick!' "Sock!" "Swing!':
Without a slOgle sheet of music before them the Duke and his
~wingsters are sy~copating.' improvising, fakidg, breaking, swing-
109: And St. LouIS Blues IS no longer a weak whine, but an angry
wail'
But our experience with swing is not yet complete. We've got
to attend a "jam session." That's where swingmen really cut loose.
After .their commercial work-that is, playing for money-swing-
men like t? get together and play for their own amusement. They
have certam places they go to-small night clubs off the beaten
track of Broadway, usually in a basement.
On a small platform are some musicians lolling in their chairs.
They're c~ffee-and-cake men who sit there every night-the regular
crev.:, as It were. They don't get much for playing; that's why
they re called coffee-and-cake men. On chairs drawn up around
the platform are the sitting-in men. They just drop in to "jam."
There's no sheet music around. There's no leader.
Suddenly one of the sitting-in men picks up his clarinet and
starts to play. s.oftly: . W:e think we recognize the tune. Slowly
the other muslClans Jom 10, one by one. The clarinet is still lead-
ing. The rest follow, playing an intricate obbligato or accompani-
ment. Now we're not so sure that we recognize the tune. Then
without warning a trumpet picks up the lead. The clarinet sub-
sides. Th~ trumpeter shouts, "Blues in A fiat!" Away they go!
each man IS playmg for himself alone, and by himself. Yet each
man's idea of what blues in A flat should be seems to follow and
synchronize with the trumpeter's idea. Their individual music
put together has a definite melody, a definite pattern.
That's "jamming." At a jam session, alligators (listeners-in)
aren't allowed to clap. The "cats" (swingsters) don't like it be-
cause it reminds them of their commercial work. So we alligators
just sit and wonder at the musical energy cut loose before us.
How old is swing D?usic? As old as human nature, though we
have become aware of It j~st .recently. T~e fiddler at a Kentucky
barn dance who, after sWlggmg corn whiskey, bursts forth into
wild cadenzas and double-stops is a swingster. A poet by the name
of Shakespeare who wrote Romeo and Juliet went "swing" one
day when he wrote a song about a lover and his lass who went
"a-swinging" with a "hey, and a ho, and hey nonino."
Swing is just music played "that way because you can't help
yourself!"
[Reprinted through courtesy of THE EAGLE MAGAZINE}
500,000
SLIGHTLY USED
PBONOGRAPB RECORDS
VICTOR, BRUNSWICK, BLUE BIRD,
VOCALlON , MELOTONE AND DECCA
RECORDS. NO TWO RECORDS ALI KE .
PACKED IN LOTS OF 100 ONLY!
INSTANT SHIPMENT GUARANTEED!
100
FOR ONLY
$3.00
Full Cash MUST accompany
each o rder. RUSH Y O U R"' ........
. ..,..""',....',..-~-
ORDE R I MMEDIAT ELY ! r"1!
McCORMICK MACHINE CO.
121-123 West Fourth Street
Greenville, North Carolina
Bill Simmons
gets b reak.
70
HOllYWOOD. - Bill Simmons had
dined well at Armstrong's Cafe on Wil·
shire Boulevard.
"Now," thought he,
"back to the offices of the Rudolph Wur-
litzer Co. to get something done." He
headed for his car and found-a snappy-
looking roadster folded neatly into the side
of his buggy!
He waited a bit and finally the owner
appeared-none other than the head man at
the Zeigler Insurance Agency. It so hap-
pened that Zeigler's car was pushed loose
from the curb by another driver who was
attempting to park, and breaking loose from
the curb it headed down hill and plowed
into Simmons' vehicle.
"Take it to the garage and have it fixed
up like new," Zeigler ordered. "I've never
had occasion to use Zeigler's property dam-
age clause before and this is as good a
time as any to begin. " So, as the head-
line said, Bill Simmons got a break.
Back in Fold
ST. lOUIS. (RC)-A man who can
hand out $200 without blinking an eye
must be a man of means. Anyhow, it cost
Frank Dolce that much to get back into the
good graces of his better half. It appears
that somehow Frank got a wrong argu-
ment started with his wife and she refused
to be soothed unti l the $200 reconciliatory
gift had become an established fact. In
order then to induce smooth sailing at home
Frank arranged for the delivery of the baby
-a Wurlitzer Baby Grand Piano. While
he is out the cash, he is back in the fold-
and that is something.
Washington Automatic
Merchandisers Association
President - ALBERT H. FARMER: Vice-Presi-
dent- ALEX LEWIS: Secreta r y -Tre a s ure r- A. B.
SHAY. Address corres ponde nce to Mr . Shay
at 925 N. 70th. Seattle. Was h .
The last month ly meeting of the W.A.
M.A., held May 25, was given over prin-
cipall y to a discussion of the tax situation,
and members attending voiced their opin-
ions on the proper amount that should be
paid the tax commission. Instructions on
how to fill out the tax commission reports
were also given, as well as constructive ad-
vice by the legal counsel, which is headed
by Emmett lennihan.
All operators were warned to have the
new coin machine certificates, which are in
addition to the I icense certificates, and
which act as an identification source and a
means of quick check-up by authorities, past-
ed to each machine. There is no charge for
these stickers.
The W.A.M.A. called a special meeting
on June 3, at which time stickers, along
with instructions for use, were dispatched
to members.
Norman to Florida;
leaves Wurlitzer for Dixie Music
Co.: health give n as reason.
MIAMI.-Effective May 22, Bob Nor-
man, advertising manager of the Rudolph
Wurlitzer Co. of North Tonawanda, N. Y.,
severed his relations with the manufactur-
ing firm to affiliate with the D ixie Music
Co., here. A need for sunshine and out-
of-doors, because of the condition of his
health, were given as reasons for ending
his services with Wurlitzer.
"The 'lure of the Florida climate' has
got me, boys," Norman declared in a let-
ter of notification of his resignation, ad-
dressed to all W uri itzer district managers.
Though "straying from the fold, " he indi-
cated that he was sti ll enthusiastically a
W urlitzer man' at heart, prophesied a con-
tinuance of the "amazing sales record"
made by the firm.
Mcl:allister in St. Louis
ST. lOUIS . (RC) -louisiana, Mo., was
recently represented in St. louis by Mr. R.
W. McCallister and family. McCallister
operates assorted coin machines in the l ou-
isiana territory and was on a shopping tour.
He wanted a \' found that they were temporarily out of
stock; in fact, there were 240 back orders
ready to move out as soon as they could
be delivered to the local jobber. The Mc-
Call ister home, incidentally, has the dis-
tinction of being rig ht across the street
from that of Governor lloyd C. Stark, and
of being the oldest house in the town of
louisiana.
MELOTONE
Ace of the Hit Parade!
IIfachines-if you're an operator, the chances are you're someu,hat mechanically in-
clined, and perhaps you' ll be interested in this "shot" of one of the powerful motor-
gellerators in Chicago's Rock-Ola Mfg. C01"p.'s power plant. One of seven wch
dynamos, the e1ztire group are capable of producing enough power to 'light a city of
25,000 inhabitants.

Download Page 69: PDF File | Image

Download Page 70 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.