Coin Machine Review (& Pacific ...)

Issue: 1937 June

Vacati.on Time
Is
SCALE TIMEI
Looki ng for som e good, scale loca-
t ions? Look around on your next
tr ip to a vacation spot. Or ask
you r neighbor where he spends his
vacation . . .
Then put some LaBoy scales in the
back of your car or in your t ruck-
and put the m out where the public
is these days. You can 't miss!
ROCK-alA lOBOY
is the only scale for vacation spots
. . . waterproof ... rust- proof . . .
cheat- proof .. . right size .. easy
to handle . •. accurate . . . de -
pendable ... perfect!
IMMEDIATE DELIVERIES
Long Beach
Coin Machine
Exchange
1628 East Anaheim
Lon g Beach, Cal if.
Just a few left
• • • •
Send in your order today for th e 48-
page booklet of snappy
CARTOONS BY BARBOUR
Thousands were sold at 25c per
copy. We are clearing our shelves
of the remaining stock and while
they last, they're yours at
5c each
ONLY A FEW LEFT • •• SO HURRYl

Need for Coast Show Told
By WILLIAM NATHANSON
11
Coin Machines 'Round the World
By A. M. KEENE
.
15
Whether It's Women or Diggers-You've Got
to Dress 'Em Up Right! An Interview with
Fred Reilly
By H. M. LEWIS
19
Is It Goodbye? For the Sake of the Record
Here's a Tribute to the Old Penny Arcade
By H. L. MITCHELL
Slot Machines in the Classroom! Pupils Learn
They Can't Win
Swing, Baby Swing. An Inside Story of How
the Hi-De-Ho is Produced in Music
Amalgamated Vending Operators' Association
Automatic Music .
California Amusement Machine Operators' Association
Chicago
Cigarette Merchandisers' Association.
Cleveland
. Comments
Dallas
Detroit
Florida Fla-Fla
Fort Worth
Hits on Discs
Houston
Kansas City
Long Beach Amusement Games Association
Los Angeles
Maine Ramblings .
Miami
Modern Merchandising
Music Survey
New York
Omaha
Philadelphia
Philadelphia Coin Machine Operators' Association
Phonograph Operators of Eastern Pennsylvania and
New Jersey
Portland
Puffs from the Smoke Pack
SI. Louis
San Francisco
Seattle
Short Shots from the Northwest
Spanish Records
Tennessee-Ken tucky
Washington Amusement Association
Washington Automatic Merchandisers' Association
Western Vending Machine Operators' Association
23
41
69
26
63
14
18
27
77
28
44
40
49
50
74
50
30
45
58
52
49
25
71
26
46
56
56
73
36
59
42
53
37
37
64
60
37
70
34
COVER DESIGNED BY ERNEST C. WILBUR
Coin Machine Review
1113 Venice Boulevard
Los Angeles. Calif.
The COIN MACHINE REVIEW for June, 1937. Vol. 4, No. 12. Published
monthly at 1113 Venice Boulevard, Los Angeles, California. Paul W.
Blackford, editor and publisher; Herbert L. Mitchell, associate editor.
CHICAGO OFFICE: 35 East Wacker Drive, C. J. Anderson, manager;
Richard P. Nuyttens, assistant manager . Representatives in all prin·
cipal cities throughout the United States. SUBSCRIPTION RATES:
$1.00 per year, $1.55 per year foreign, 25c per copy. Entered as Sec-
ond Class Matter, July 23, 1936, at the pas I office at Los Angeles,
California, under the act of March 3, 1879.
Entire Contents Copyright June, 1937, by the Coin Mac:hine Review.
All Rights Reserved.
A TRIUMPH OF BEAUTY AN
Now you get SUPER-BELL EARNING POWER and
GUARANTEED GRIEFLESS PERFORMANCE in one
and the same machine! BALL BELLS has all the ap-
peal of old-time BELL-FRUIT SYMBOLS, plus mar-
velous flash of whirling lights . . . and profit-boosting
DOUBLE COIN· CHUTE. They start with nickels ...
but SOon graduate to quarters . . . and both coin-chutes
are in play 85 out of 100 games by actual check-up on
scores of locations!
You'll never believe a coin-machine could possibly
take in the money like BALLY BELLS till you empty
the cash-box and see it with your own eyes! Get your
share of the big money by ordering BALLY BELLS
today!
Available for
Nickel and Quarter Play.
Two Quarters Play
Two Nickels Play.
WRITE FOR PRICE
FAVORITE
RACE TRACK CONSOLE
NINE FAMOUS PURSE.WINNERS
on a circle track sparkling with lights!
And while the "ponies" go 'round and
'round, the Odds·Wheel whirls . . .
CHANGING ODDS completely for
every race! Nine selections . . . nine
coins per game . . . NINE TIMES
GREATER PROFITS FOR YOU! Ex-
tremely FAST PLAY and DAILY
DOUBLE JACK-POT feature insures
record-smashing collections and long-
life on location. All electric, guaran-
teed trouble-proof, avail-
WRITE
able in Nickel or Quar-
ter Play Models. Get
back on Easy Street
for
with a route of Bally's
PRICE
FAVORITE!
BY BALLY! That means more expensive
rials, better workmanship . . . smoother oet'fotm-l
ance, increased earning power, longer
finaIIy, highest re-sale value! Get more for
money. BUY BALLY!

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