Coin Machine Review (& Pacific ...)

Issue: 1937 June

Mark Time
parkinq meier has innovations.
CHICAGO.-Built like a skyscraper for
strength, the new Mark Time parking me-
ter, handled by Ellman and Zuckerman
presents a number of innovations in th~
use of devices for traffic control. Its rect-
angular post is one continuous steel column
- concrete-filled - four and one-half feet
high, e~bedded in concrete eight inches
below sIdewalk level. At bumper-height
the post will withstand a pressure of 8 350
pounds, three times the weight of the ;ver-
age car.
Exclusive of the timer unit, the meter
has only three moving parts, thus assuring
trouble-free operation in contrast with me-
ters having 20, 30 and even 60 moving
narts. Its timer has been adopted by such
firms. as General Electric, May tag and
Amencan Stove Co. for use in their prod-
ucts. Its escapement principle is unique.
Messrs. Ell man and Zuckerman claim that
th~ device. would prove profitable to any
cO.tn machtne Jobber handling it, and they
WIll supply comp lete details and informa-
tion on request.
Multiple Multiplies
-pays oul ISO 10 1.
14
ST. lOUIS. (RC)-Not so long ago
a Ball y Multiple went haywire and lived
up to its name. Fortunately someone was
lo oking and interfered with the idiotic
~ction of the machine. But this is the story:
tn some loca tion the Multiple was to pay
out 20 cents, but it did not stop there. It
wanted to lIve up to its name and so mul-
tiplied its payouts at an alarming rate. By
the ttme the merchant nosed out the situa-
tion the machine had paid out the whole
tube of chips, somewhere around $9.00. He
approached to investigate and found that
someone was getting something for nothing
"What are you supposed to get?" h~
asked the player.
"Twenty cents."
"W ell, that's all you will get, then. Hand
back the other chips!" Discretion being the
better part of valor, the player handed back
all that was not coming to him. And the
merch~nt certainly is one who is playing
faIr WIth the owner of the Multipl e.
MR. OPERATOR
Use our high grade charms and novel-
ties in your Master and Northwestern
vendors and notice the difference in the
play. We are pioneer dealers in this
class of merchandise.
Assorled Ivor-elle Colored Animal
Charms. per qross .......................... $0.S5
Gold Finish Melal Assorted
Charms. per <;Iross........................
l:alifornia Amusement
Machine Operators'
Association
Executive Secretary- CHARLES CRADICK.
Address all communications to 417 South Hill
Street. Los Anqeles.
"The monkeys came down out of the leg-
islative jungles and headed for home." That
comment by the los Angeles Times, in con-
nection with the recent adjournment of the
California State Legislature, was the start-
ing point for an address by Camoa's Execu-
tive Secretary Charles Cradick at the last
meeting of the Association, held Tuesday
nIght, June 1, at the Cafe de Paree.
Cradick indicated that the just-closed ses-
sion had been a very expensive one for a
great many business men throughout the
State. Whi le coi n machine operators were
fortun ate in receiving no new restrictions in
the way of adverse legislation, the speaker
outlined, from his own viewpoint, the things
operators might expect two years from now
in the way of legislation unless they begin
now to prepare for proper representation at
future sessions. Inspiring as always, Crad-
ick held hi s listeners, sent them away with
something concrete to think about.
Resignation of M ac Mohr as a member
of the board of directors of the Association
was heard , and accepted with a word of ap-
preciation for his services and interest. Suc-
ceeding him was Vern Briggs, four years an
operator of pin games in Los Angeles, and
prior to that an operator of slots and scales,
part of the time with L. H. Stark.
Games approved at an afternoon session
were: Gen co's Auto-D erby; Chicago Coin's
Sensation; Pamco's Mystic; Bally's Mer-
cury, and Stoner's Ball Fun. These were
accepted for operation in the city of Los
Angeles, in add ition to games previously
approved, for a period of thirty days.
The business session followed the cus-
tomary monthly dinner. A floor show that
met with the entire approval of the Associ-
ation's membership followed the meeting.
As a concluding item, three drawings were
held for cash prizes. Winners, th e first two
of them three-time winners, were Murray
Hofberg, M organ Edict and Sam Jaffe.
Almost as an aftertho ught, someone re-
membered a Mexican knife-, pickax- and
kitchen stove-throw ing act which had been
a part of the floor show, decided it wou ld
be a good way to initiate Briggs as a direc-
tor. They stood him up against the board
where the pretty girl had stood, then, see-
ing that he was apparently gamely deter-
mined to go through with the thing, they
settled down and threw-nothing-adjourn-
ing, instead, to the bar for a spot of liquid
refreshment.
.65
Puzzle Boxes (new number). qross .. 1.00
Dice Boxes. qross .................... _.. . ........ 1.00
TERMS-CASJ-I
Shipm ents Prepaid. 01/ Orde,.s Amolll1lil1g
to $ 10.00 or More
H.
SIMPSON
SALES COMPANY
Established 1917
San Francisco. Calif.
Great Activity
attributed 10 Model "K"
phonoqraph.
CHICAGO.- Constant activity has al-
ways been the rule, rather than the excep-
tion, at the huge Seeburg plant here, but
the busy hum of men fr om every depart-
ment that has characterized the day and
night bustle at the factory is considered
worthy of public comment, according to H .
E. Roberts, Seeburg sales manager.
"It is with no little pride that we attri-
bute our exceptional activity to our model
'K ' Melody King. Music operators can-
not seem to get enough of these instru-
ments, and repeated carload shipments to
all our distributors have proved insufficient
to meet the demand," Roberts declares.
"Although we did expect unanimous accept-
ance of the instrument, just as operators
have always accepted Seeburg releases, we
are highly gratified to learn that Melody
King, Model 'K,' has taken first place in
the affections of every music operator and
every location patron."
(Concluded from page 11)
Write for prices on Ball Gum. Salted
Peanuts, Rainbow Nuts. Boston Baked
Beans and other vending machine items .
90 Folsom 51.
in colleqe boy's route.
CLEVELAND. (RC) -Every route has
a couple of duds, and every operator in the
world is aware of the fact. That is, every-
one but one. Max Wasser's route is that
rare exception and the manner in which he
built it is worth noting.
He got the route together while he was
going through college, and never bothered
to look for spots . He had a few hundred
dollars put away and offered to pay top
prices for any really good spot of any na-
ture! Well, to make a long story short,
operating men are quite human. And quite
often they run short of money. And they
need some ready cash in a hurry.
That's where Wasser stepped in, and for
that matter, sti ll does today. He would
pay any price for a really good location,
even if it meant more than the value of a
new machine. In the beginning he buught
on ly vending machines, paying as much as
25 for a single one. Naturally an operator
could hardly refuse to sell, especially if he
was in need. And Wasser, looking only to
the future, when he would be out of col-
lege, has profited thereby.
Though he paid prices that would make a
banker on a spree seem cheap, he does busi-
ness in black ink. The secret is merely the
fact that he never paid such an amount that
the machine wouldn't bring it back in II
year. And so he's still buying locations, of
any type, and any kind. He won't take any-
thing but the best, and he pays the hest
prices. He's not quite through with co llege,
so there's still time for him to change his
mind about civil engi neering-and end up
coin machining!
COAST SHOW
Selected Lead Toy Mix. per 1.000 .. 1.75
A.
No Duds
"H e didn't beat me milch . . . only e1lough
for the divorce."
OptnlOn that it would be to the benefit of
everyone if we had a State-wide association.
Again, Mr. Blackford has no sma ll job
on his hands, for he is one of the leading
figures who is working night and day to
bring about such an orga ni zation. Whether
we have a full exhibition of eq uipment, or
just a banquet, one thing is sure: At this
next gathering in Los Angeles the question
of a State organization for operators will
come up. With malice toward none, with
friendship toward all, and the good of the
entire industry at heart, I sincerely hope
this is accomplished.
Coin operated forttme-telling-bird machine situated in front of
the Bllddha shrine in Tokio, Japan. Only person around the
machine who is not a Japanese is Arthur M. Keel/e, Califomi~1
editor-publisher-coin man.
[Din Ma[hin~s
Keene, the REVIEW'S roving reporter, IIOW touring the world en
route to the world's fair in Paris, is here seen heading out Foo-
chow Road to Bubbling Well Road in a 'ricksha to see the
Futurities at the Del Monte.
'Round
th~
By A. M. KEENE
The REVIEW'S Globe-circling Reporter
Bird Participates
in coin controlled
fo·rtune-teller.
YOKOHAMA, Japan. (Special to the
REVlEw.)-Mornin', COIN REVIEW-ers. To
satisfy your curiosity and mine relative to
coin machines in Japan I scoured the cities
of Yokohama, Tokio and Kobe in search of
something new or something old that might
be of interest. In Kobe the Mammasan
(thal's the head girl) in the Minori, a
Geisha bar, told me of slots which were in
operation on Theatre Street.
Grabbing a copy of the REVIEW and a
'ricksha, I hied myself to the spot and on
inquiring received the polite answer, "Fin-
ish-no can do."
. You operators in our own United States
know what that word finish means, and
perhaps it means the same here. It looked
hopeless until there came a report of a pin-
ball table in the grill room at the Oriental
Hotel. But, alas, it too was "Finish."
It was up to Tom Watling to score the
only hit I found in all Japan in the way
of American equipment, for he had one of
his old-time scales in the Oriental lobby
at Kobe.
You perhaps notice that I said "Ameri-
can equipment." Now I change my tune,
for I did find what might some day be a
real practical coin machine in nothing
mor~ nor less than a fortune-telling coin
machine bird outfit. It was located in
front of the Buddha Shrine in Tokio.
The affair consisted of a table about five-
feet long with a bird cage at one end and
a miniature temple, or shrine, at the other.
By depositing five sen-less than two cents
in our monej'-in a chute the bird cage
would open. Opening of the cage caused
the coin to drop down into a cup. A bird-
a real one!-then came out of the cage,
picked the coin out of the cup, carried
it to the other end of the table, dropped
it into a slotted cash box, climbed three
little steps, pulled a small rope that rang
a bell and let the temple door fly open.
The bird went inside and came out with
a folded paper sealed with a strip of red
adhesive. Flying to the middle of the table
the bird pulled off the adhesive, dropped
the folded paper, which proved to be a
fortune, on the table and flew back to its
cage. The door closed automatically.
And that, COIN REVIEw-ers, was my coin
machine thrill in Japan.
Recording
machine. coin-contr"lled.
found in China.
SHANGHAI. Chin:!. (Special to the
REVfEW. )-Real " uP and at 'em" Mills
Futurities in all their beautiful orange col-
oring are to be fOl1nd in Shan~hai, and
especially at the city's oldest and best nieht
club, the Del Monte, ',"aY out on Bub-
bling Well Road. The Del Monte is run
by Al Israel, who twenty-five years ago
gave me elusive news items when I was
a reporter on the Bakersfield Califomian.
Al ran the Del Monte in Bakersfield, Cali-
fornia, at that time, and in leaving the
San Joaquin Valley took the name with
him to China.
But the thrill of the day, from a coin
machine viewpoint, came when, after search-
in~ the city over. I found right in front
of me, at the Cathay Hotel, something
verY British and, I think, really new as
far as coin machines are concerned.
It was a voice-recording machine built
of sheet steel with chrome finish, much re-
sembling a cigarette machine to which a
tower had been added, topped by a radio
lighting effect.
By inserting a coin in the machine a
slil'ht whirring noise could be heard and a
little dial lighted up in front showing how
much talking could be dnne-about 125
words. Then and there I made a five-
inch record.
When the record was completed it
dropped out of a slot on the side. Just
above the slot a miniature phonograph turn-
table made it possible to reproduce it im-
mediately. On the opposite side of the
machine, at the cost of another "copper,"
an envelope for mailing, and wooden
need les to be used on the "W uri i tzer at
home" could be had.
Apparently the manufacturers of the ma-
chine are smart, for they have an advertis-
ing idea incorporated on the reverse side
World
of the disc-a nice voice telling all about
the Cathay Hotel, its shape, and a recipe
for a cocktail which seems quite popular
around this spot at the Bund and Nanking
Road.
I might say that it costs a dollar, Shang-
hai money, to make the recording. That's
thirty cents in American funds. The ma-
chine is presided over by Ann, a beautiful
Russian brunette who has the reputation
of being an exiled princess. For seven
years she has been tourist greeter at the
Cathay cigar stand.
Keene Sends
v oice back home.
LOS A GELES. - While Arthur M.
Keene wandered about Asia in quest of
coin machine news for COIN MACHINE
REVIEW readers, his voice floated through
the REVIEW offices, recently, as the record
he made on the coin controlled recording
machine in the Cathay Hotel in Shanghai
was played.
First tried was the "advertising side."
Said a voice which sounded amazingly like
that of David Windsor, late King of Eng-
land, last heard in a speech renouncing the
British crown:
"This record is made at the Cathay Ho-
tel, Shanghai, one of the world's most fa-
mous landmarks for travelers. The Cathay,
built only a few years ago, rises on the
waterfront of one of the greatest and
most picturesque cities in the world. It
is a tall, imposing building, where every
need and comfort for the traveler is pro-
vided for. There are quiet lodges, a mag-
nificent ballroom and restaurant, luxuriant
suites worthy of a palace and simpler suites
and rooms for the humbler traveler, and
every room has a private bath. On the
ground floor there are shops where the
latest fashions from Europe and America
are displayed amongst the treasures of old
China.
"Citizens of all nations pass through the
lounge and lobby. It is one of the world's
greatest hotels where sooner or later all
travelers come. Here's the recipe of one
of the Hotel Cathay's exclusive cocktails:
One part gin, one part cointreau, one part
orange and lemon juice mixed . , . Try it
. . . and you will like it."
(Hearers of the recipe haven't tried it
yet, but have the best of intentions. The
15

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