Notional Amusement
relocates on Los
Angeles' Coin Row.
LOS ANGELES. - Rapid forward
strides indicated by a mounting volume
of orders, cramped quarters, and a
boundless en.t husiasm for Rock-Ola pro-
ducts, coupled with a desire to give the
greatest amount of service and satisfac-
tion to operators who "recognize the
merits of Rock-Ola equipment," has led
the National Amusement Co. to forsake
Hollywood for Los Angeles' "Coin Ma-
chine Row " on West Washington Boule-
vard.
Acquired in April of this year by Bob
Stark, whose father has long been iden-
tified with the Ideal Weighing Machine
Co., National Amusement's progress has
been the result of constant and sincere
study of the problems facing the oper-
ator. That same study showed a need
for greater consideration for the man
who buys coin operated equipment, and
indirectly, as a means of saving the
operator's time and giving him better
service, resulted in the move to new,
closer-in quarters which are being fur-
nished in superlative manner.
Named General Manager for National
Amusement Co. several months ago,
Martin V. "Bud" Smith shares Stark's
enthusiasm for Rock-Ola, and promises
to fulfill his job capably, that of helping
operators to increase their profits.
Together the young executives of the
firm traveled to Chicago during the lat-
ter part of the summer to make plans for
1938, to break in Stark's new car, and to
return with two carloads of Rock-Ola 20
Record Imperials and World Series.
Jock Moore
visits L. A. office.
LOS ANGELES. - Just about his first
trip since its organization, and of vital
importance because he wanted to "keep
acquainted" with his a ssociates, Jack R.
Moore, head of the firm bearing his
name, paid a four day visit to Jean Min-
thorne and the Los Angeles branch of
the Moore organization during the clos-
ing days of November.
Open hous~ at Los Angeles head-
quarters was held Monday, November
29, so that operators might have an op-
portunity to meet Moore, and the Min-
thomes, Mr. and Mrs., played host dur-
ing the rest of the time to Jack and Mrs.
Moore, whose first trip it was to the Los
Angeles office.
Miss Edna Morgan, Moore's secretary,
wa, also a local visitor during the exec-
utive's stay.
Other vis ito r s to Minthorne's offices
were N. M. Peterson and Duke Morgan
of the home office of the J. P. Seeburg
Corp , who are making a survey of the
Coast on possibilities for Rex and Roy-
ale Symphonolas. Morgan remained two
weeks and then moved on, while Peter-
son remained in the city.
Minthorne reports that recent adher-
ents of the Seeburg banner include
Musicmen Milton H. Lange of Glendale,
Jim Aile, Frank Navarro and Angelus
Novelty Co. of Los Angeles, Milton Nor-
iega of Colton, George W . Culver of Cal-
exico, the Presher Brothers-O. H., C. T.
and H. T.-of San Diego, and Phil Brown
of Bakersfield.
•
Cosh Sole
for $17.000 startles
Mohr Brothers
LOS ANGELES.-Coolly, one day last
week, a stranger walked into the show-
rooms of Mohr Brothers of Los Angeles,
distributors for Popmatic for California,
Arizona, Utah and Nevada, inspected
the machines on the floor, pushed a
nickel into one, ate a bag of popcorn,
turned to an inquiring Mohr Brother
and said, "I want a hundred of them. "
Just as coolly the stranger gav'e his
name, said he was from San Pedro and
a newcomer to the business, and peeled
out $8,000 in $500 bills. The balance,
$9,000, was paid in cash by the man-
no longer a stranger-this week when
the · first of the firm's carload lots of
Popmatics arrived in the city.
I! has been only in the past few days
that Popmatic has been able to catch
up on deliveries to such an extent as
to permit Mohr Brothers to have several
carload lots; prior to that time , much to
the regret of the factory, the local dis-
INDEX TO ADVERTISERS
DECEMBER. 1937
tributing firm , and the operators with
machines on order, the machines had
to come through in smaller quantities.
So enthusiastic were the operators in
their receipt of the machine that Mohr
Brothers literally "burned up the wires"
to St. Louis demanding machines, and
now continued LCL shipments were
virtually assured.
With returns on the machine far be-
yond expectations, there are now more
than 250 Popmatics in operation in the
California territory.
From the factory word has come that
good reports are in from Portland
where Fritz Hall's Northwest Popmatic
Co. iF< coverinq the states of Wa~hina
ton. Oregon and Idaho. The states of
Colorado. Wyoming, Montana and New
Me'cico have been taken over by the
Ro,,],.v Mountain Popmatic Co., another
newly formed distributing outlet, and in
Wi ~ con8in
Popmatic is beiner dis-
tributp.d exclusively by Jack Rudolph
r:>f Dp.Kalb, Ill. , who already has an ex-
cellent record in the coin machine field .•
T .onq Beach Coin Machine Exchange ................ 26
L. A . Games Co ....................................................... 42
Meyberq, Leo T. , Co ............................................... 56
This Index is an editorial feature. maintained
for the conve nience of readers . It is not a part
0/ t), ,, adv"rtisers contract and the COIN
MACHINE REVIEW a ssumes no res ponsibility
for its correctness.
~i~~h~:~~~gJe~~· :::::::::::::::::::::::::::::::::::::::::::::::::::::::: ~
Advance Automatic Sales Co ....
...... 7,41
.................... 71
Advance Machine Co
...........
57
American Music Co
American Record Corp. of
Calif... ........................... .43 , 46, 47, 55 , 56, 57, 58
Automat Games.....................................
. .......... lR
Bally Mfq . Co ..........................................
.. ......... 32
Bargain MarL. .. ...... .............
....... . .. 64
Bluebird Record Distributors .......................... 56, ~A
Brewer , Chas . A. & Sons ...................................... 16
Brodie . M ...................
.. ..................................... ~n
Bure l & Co ......... .......................
15
Canaan , Will P ................................................... 25 , ~ 7
Dalkin. A.. Co
...................... .......................... 20
Daniels . M. T.....
. ....................... 3.'i
Daval Mfa. Co........................
........
8
Decca Di,tributing Corp ...
.. ................. 54
D,lO- Vend Service Corp
....................... 28
Ellman & Zuckerman
..................... l~
Glickman Co ..
. ............. 36
Globe Printinq Co
.............. 20
Grandbois . U. G. , Co ..
. ........................ 22
Guardian Electric Co .......
.. .... 38 , 40, 42, S9
Harlich Mfg. Co .................
.. .............. 19
Hinners , R. 1., Co
.....................
61
Holdsworth Print · Shop.......... ..........
.. ....... 21
Ideal Weighinq Machine Co ............................. 20
Illinois Lock Co ................................................... 14, 7?
26
~:~~ k~~~Ii~n'b~o ... . . . . : . . . . .. :::: . . :::::::::::::::::::::::::: ~~
Laymon , Paul A ................. 26 , 28, 30 , 32 , 34, 36, 38
Hohr Brotl,ers ............................................................
Monarch Coin Machine Co ...................................
Moore. T ark R. ............................................................
Nex(ional Amusement Co .......................................
National Products Co .............................................
Norris Mfq. Co ...........................................................
Northwestern Corp ...................................................
Nove1tv Supoly Co ...................................................
12
38
Ponser , George . Co .. ..
dn
9
43
?~
37
~7
~~~a20~f:!ti~n CC~~::::::::::::::::::::::::::::::::::::::::::::::::: ~~
~i'~~oi~o~~tsc~~r.~::::::::::::::::::::::::::::::::::::::::::::::: ;~
__ ....
.
Popmatic Mfg . Co ................................ .. ........ 10. 13
..3, 4, 5, 6, 7
Ranel Inc.........................
Reinhart Novelty Co ............................................... 39
Reliable Vend ina Machine Co ............................. 19
Rock-Ola Mfa . Corp ........................... Covers III , IV
Seeburg, J. P. , Corp .......................................... .44, 45
Simmons , W . E ........................................................... 48
Southwes t Vending Machine Co
61
Standard Transformer Corp..
. ......... ~ n
Stoner Corp ..................... ."
.......................... 41
Supreme Products Co ................................ .l8 , 20, ?1
Tom Thumb .............................................................. 18
Trimount Coin Machine Co ....................... Cover TT
Turner. L. E ................................................................. 56
Victor Record Distributors ................................ 56 , 58
Viking Specialty Co ............................. 27, 29 , 31 , 33
W erts Novelty Co............................. .................... IS
W e stern Distributors , Inc
........ 41
Wilcox. W . W . Mfg . Co
..... 18
Wolf Sales Co .
.. ..................................... 22
Wurlitzer , Rudolph, Co ........ .48, 49 , 50 , 51 , 52 , 53
Ziegler Insurance Agency, Inc
................ 53
63
COIN
MACHINE
REVIEW