'Unsung Heroes'
given tribute by
Seeburg,
62
·. C,QIN
. MAGHINE
RE:VIfW
C HIC AG O. - "Although Roya le a nd
Rex, o u r fa m ous 20 record m ulti-selector
Symphon olas, are known to a ll music
operators, ou r staff of 'u nsu ng heroes' is
known to n o one b u t ourselves. It is
these 'unsung heroes' who a re h e lp ing
tremendously to increa se p rofits for See-
burg operators . Their job is to travel in-
cognito to all pa rts of the country con-
tacting operators, d istributors, loca tion
owners a nd even the general p ublic.
From all the information they g a ther we
are able n ot on ly to desig n belter e q uip-
ment for more p rofi ta b le operation, but
by maintaining such close contact with
everyone who ha s any p art in the suc-
cess of Seeburg Symphonolas we are
able to guide operators in such a way
tha t they will obtain the most profits
from the equipment."
Thus did N. Marshall Seeburg, official
of the J. P. Seeburg Corp., make public
·some facts hitherto unknown to the
trade, so, last week, was tribute paid
to a small group of highly important
men to whom due credit is rarely given,
yet whose activities playa vital part in
helping Seeburg heads to aid the oper-
ator in gaining profit with Seeburg
Symphonolas.
"The merchandising of music is as im-
portant as the merchandising of a neck-
tie or shirt," Seeburg declared. "We
realize this factor and operators all over
the country appreciate the valuable
help we give them in this respect. Their
approval and appreciation of our efforts
is evidenced by the tremendous number
of orders they have p laced for Seeburg
Symphonolas, the Royale and Rex in
particular. They s a y that the fine, true-
to-life musical reproduction of Seeburg
Symphonolas is an important fact or as
they play their way to fame and profits
on the finest locations throughout the
country."
•
Hector the Garbage Collector
released by
American Record.
HOLLYWOOD. - George W. Yates,
president of the American Record Cor-
poration of California, announced this
week that "Hector, the Garbage Collect-
or," an original song novelty by Earl
Showers, will be released under the
Vocalion label on December 10. Record
will bear the number 3876.
West coast operators are more or less
familiar with "Hector" for it was through
the efforts of the late Jack Shoemaker,
president of the Northern California
Music Operators' Association, and Paul
W. Blackford, publisher of THE RE-
VIEW , that the record was made.
Showers first introduced his novelty
number at a meeting of the Bay oper-
ators and many of them pledged large
orders if the number (~as made into a
record. At a meeting of the southern
operators Showers again played his
number and received tremendous ova-
tions from the ops.
American Record has done a marvel-
ous job of recording this unique novelty
tune and it appears destined to "clean
up" for mus ic ops. everywhere.
•
Houston Musicmen
hold party, meet
Mayor.
HO USTON. (RC )- "They ignored the
COld wet weather and had one g ra nd
lime lOgether", relerring of c ourse to the
nig ht clUb p a rty, the re gular m on thly
s ocm l a lfair of Ha rris Coun ty Phon o-
graph Opera tors' Association. Held a t
. Archie 's Log Cabin" the meeting w a s
a ttended b y m u sic opera tors, their
wives, sisters, a nd friend s. 'J'he e n ter-
tain ment committee adhered to their
p olicy 01 oilering s omething different
e a ch m onth, a nd rea lly scored a hit. It
w a s b y la r the m ost e njoyab le s ocial
meeting to d a te, d u e p ossib ly to the fa ct
that la dies were present.
'J'hanksgiving spirit was reflected in
the supper menu of shrimp cockta iL
roast turkey, and dressing, hot biscu its,
sweet potatoes, mince pie, a nd coffee ..
A short program followed supper then
the guests amused themselves as they
pleased. Dancing to music furnished by
Lone Star Music Co., playing different
games and "just talking," were the prin-
cipal forms of amusement.
Some of those present were: Mrs. Lois
Stelle, Messrs. and Mmes. W . C . Atkins,
Preston Hopper, Leon Gilloyly, Fred Mc-
Clure, William Peacock, Eugene Dean,
Sam Ayo, Henry Cruse, D. W. Willett,
Misses Annabel Pearce, N. D. Gillham,
Little, Angie Ayo, Wilma Roodes, Hazel
Turner, and Messrs. W . A. NiemackL
Hans Von Reydt, A. H. Shannon, J. R.
Ha zlett, Ma rshall C ook, W . U. Rabe, J.
W . Williams, Ted Muhauier, Howard
Milligan, Buster Ayo, H. H. Horton , H.
Burgdoff , H. M. Crowe, and Lester T .
Hearn.
Members of Legislative Committee re-
cently held a very satisfactory meeting
with the Mayor of Houston and mem-
bers of the City Council.
W . A. Niemackl reported the meeting
as informal and unofficiaL mostly a
good-will, get-acquainted affair. Matters
of genera l interest to music operators
were d iscussed in a general way, two
such matters being outside loud speak-
ers and smutty records. The operators
offered their whole hearted cooperation
and city council members were willing
to meet them more than h a lf way.
Niemackl stated thai' the City officials
appeared to regard the music operator
in his true light, considering him a pro-
fessional musicman supplying a popular
demand for legitimate entertainment at
a reasonable price. In the future it is
believed that the operator will receive
the same fair and equal treatment a s is
accorded any other business man.
•
Lite-a-Pox,
newest Bally game,
CHICAGO.-It's really five games in
one, according to Bally Mfg. Co.'s Gen-
eral Salesmanager jim Buckley. .The
basic game, as the name Lite-a-Pax im-
plies, is built around six popular brands
of cigarettes whose packs are repro-
duced in full colors on the cU.splay
front of the new counter machine: and
awards are in cigarettes. However,
Buckley indicated, other styles of play
will be available immediately at a
slight extra cost, and additional replace-
ment fronts will be developed from time
to time. Change can be accomplished
in about three minutes, and thus the
MUSIC SURVEY
Best Sellers for November
BLUEBIRD
B-7069-Vieni. Vieni
Don't Play With Fire
Rudy Vallee & his Orchestra
B-7226-When the Organ Played "Oh Promise
Me"
In a Mission by the Sea
Rudy Vallee & his Orchestra
B-7227-Sweet Varsity Sue
Farewell, My Love
Jerry Blane & his Orchestra
B-7219-She's Stopped Giving Everything
Away
Blue Accordion Blues
Bob Skyles & his Orchestra
BRUNSWICK
8003-Vieni. Veini
In a Mission by the Sea
Horace Heidt & his Orchesta
7981-1'11 Love You in My Dreams
Bugle Call Rag
.
Horace Heidt & his Orchesta
7977-0nce in Awhile
Sweet Varsity Sue
Horace Heidt & his Orchesta
7988-Bob White
Jamboree Jones
Johnny Mercer & his Orchestra
DECCA
1415-You Can't Stop Me From Dreaming
Blossoms on Broadway
Dick Roberts on & his O rchestra
144l-Harbor Lights
My Cabin of Dreams
Frances Langford
1450-Vieni. Vie ni
Cielito Lindo
Ted Fio Ri!o & his Orchestra
1462-Can I For g e t You
The Folks Who Liv e on the Hill
Bing Crosby
MELOTONE
7-12-51-There's a Ranch in the Sky
Ridin ' the Suns et Trail
Patsy Montana w ith the .. Prairie
Ramblers
7-12-61-It's Roundup Time in Reno
In th", Land of Zulu
Gene Autrey & his String Band
7-12-60-0ld Buckaroo Goodbye
Rhythm of the Range
Gene Autrey & his String Band
7-12-02-11 It' s the Las t Thing I Do
lOwe You
Chick Bullock & his Orchestra
VICTOR
25693-Who
Marie
Tommy Dorsey & his Orches tra
25686-0nce in Awhile
.
If It's the Last Thing I Do
Tommy Dorsey & his Orchestra
25701-Everything You Said Came True
.
Maybe
Guy Lombardo & his Orchestra
25695-Nice Work if You Can Get It
You' re a Sweetheart
Tommy Dors ey & his Clambake Seven
VOCALION
3766-The re's a Man That Comes To O u r Hous e
Gee But It's Great To Meet a Friend
Sweet Violet Boys
3853-1 Want a Girl
I Like Mountain Music
Hoosier Hot Shots
3758-Right or Wrong
Loving You
Mildred Bailey & her Orchestra
operator will be able to run the equip-
ment year in and year out, merely
changing the front when play lags.
In describing the game Buckley de-
clared, "Although surprisingly compact,
Lite-a-Pax has much the same flash and
eye-appeal of the modern pin game
backboard, with light flashing up and
down and back and forth , creating the
utmost suspense as the player waits for
the lights to fall into one of the almost
countless patterns developed by the
unique new multiple-spinner mechan-
ism.
"Operators and jobbers who have
seen Lite-a-Pax claim it is the most at-
tractive counter game offered in years
and are now placing their orders by the
hundreds. Weare swinging into full
production at once and, within a week ,
expect to b e on a 30o-a-day schedule."