Coin Machine Review (& Pacific ...)

Issue: 1937 December

GUY LOMBARDO (0 ) 25713
HOW MANY RHYMES CAN YOU
GET? (FT)
FAREWELL MY LOVE (FT)
Here is a new novelty tune that features the
trfo in a vocal explanation of a new craze that
has lately taken on in certain circles. Rightly
done. Second side is a sweet melody selec-
tion with Carmen singing the vocals . A double
with plenty on the ball .
A POSITIVE CURE for PENNY TROUBLES
No M ore Broken and
Bent Quarter Chutes

VOCAIJON
MAXINE SULLIVAN (V) 3848
EASY TO LOVE
NICE WORK IF YOU CAN GET IT
W ith a sweet and haunting voice Miss Sul-
livan records two of our currently popular fox-
trots . Ve ry well done.
SAMMY KAYE (0) 3849
SWING IS HERE TO SWAY (FT)
THE DIPSY DOODLE (FT)
There is no doubt but what this chap has
built up quite a following throughout the
country.
This is one of his finest discs in
weeks and should please in almost any dance
spot.
FLETCHER HENDERSON (0) 3850
IF IT'S THE LAST THING I DO (FT)
YOU'RE IN LOVE WITH LOVE (FT)
Here is a new Fletcher Henderson . Sweet,
smooth , lovely to listen and dance to . Ar-
rangements are tops. Straight, conventional
foxtrots .
CRYSTAL SPRINGS RAMBLERS (HB) 3856
DOW N IN ARKANSAS
SW INGIN' AND TRUCKIN '
Hoi stting band and singing. First is an old
time fdvorite with a fast and catching set of
lyrics that make it a prime attraction. Coupling
is fairly good .
BERNIE CUMMINS (0) 3851
EVERYTHING YOU SAID CAME
TRUE (FT)
I TOLD SANTA CLAUS TO BRING
ME YOU (FT)
Timely . Both are passable foxtrot recordings .
Vocals are average.
BOB SYLVESTER (0) 3852
COULD I WRITE A BOOK? (FT)
I NEED YOU (FT)
Sparklin g dance tunes played not unlike
Shep Fields might have. Good dance disc .
ACE HARRIS (0 ) 3864
WHO? (FT)
HURLY BURLY (FT)
Ace Harris and his Sunset Royal Orchestra
give a new slant to the old favorite from
"Sunny." With a vocal chorus backing up, the
vocals on "Who" are unusual and certainly
aovel. Second is an instrumental potpourri of
queer noises . Goo~.
"Ah, my darling, y ou are like a beau-
tiful rose! "
"Yeah? Well, just d on 't try plucking
me."
Male Voice on Phone: Guess who this
is.
Fema le Voice on Phone: Make a noise
like a kiss]
. oN 0 More 5 Plays for
1 Cent

No More Cash Boxes
Loaded with Pennies
CO IN CH UTE GUARD
is the answer. Here is a proven accessory for your Wurlitzer and Rock-O la
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$1 50
NOVELTY SUPPLY CO.
(Charles Washburn
Percy Shields)
JOBBERS AND LARGE OPERATORS WRITE FOR QUANTITY DISCOUNTS
Phonograph Operators
Of Eostem Pennsylvania
and New Jersey
President - FRANK ENGEL; Vice-President -
FRANK VISCIDI; Treas urer - MORRIS MAR-
GOLIS; Secretary - MAURICE FINKEL; Busi-
ness Manager - FRANK HAMMOND. Offices
2013 Market . Street, Philadelp hia .
By HARRY BORTNICK
The end of the year finds the Associa-
tion with its membership tripled, as
compared to this time last year. Newly
installed in quarters at 2013 Market
Street, and headed by its own business
manager, Frank Hammond, who devotes
his entire time to handling association
business and at.t ending organization
affairs, the Phonograph Operators of
Eastern Pennsylvania and New Jersey
have good reason to look back with
2.4 RECORD
SELECTIVE ENTERTAINERS
In Lots of
5 or More,
F. O . B.-N. Y. C.
$39 50
SINGLE $42.50
Modernized Newly Refinished
CabInets. Latest Amplification .
All External Hardware Chrome
Plated.
Changing 7-Color ed
Glass Panel. picturing a leading
Broadway Orchestra and entic-
ing Torch Singer.
GUARANTEED MECHANICALLY.
PERFECTLY RECONDITIONED
SWEET SIXTEEN
A Sweet 16-Record Automatic
Phonograph for Only..................
1/ 3 DeposIt, Balance C . O . D.
AMERICAN
EACH
1435 W. PICO ST.
LOS ANGELES , CALIF.
MUSIC
CO.
$75 00

420 TENTH AVE.
NEW YORK. N. Y.
great s atisfaction at the past twelve
months.
Fully 95 percent of all machines
opera ted in this area now bear the
Association label, and the remaining
few independent operators have shown
signs of realization that the organiza-
tion does help-its members.
In choosing a man for business man-
ager of the organization the member-
ship desired someone with a knowledge
of phonograph operating, and one who
knew something of association needs
and work as well. Their unanimous
selection of Hammond thus met with
the greatest approval ~f every operator
and jobber in the district.
Hammond has been connected with
phonograph operating b oth as a manu-
facturer's representative and an oper-
ator. He knew the problems of the
operator and had a deep, intimate
knowledge of associations formed by
various business groups. It was largely
through his efforts that the Association
was first organized. Mainly in recogni-
tion of his hard work in behalf of the
organization he was offered the position
of business manager. During the short
period tha t he has been acting in his
new capacity Hammond has already
inaugurated several innovations that
have helped the membership.
Outstanding among these is the se-
curing of "spotters" who look for good
new locations where members may be
able to place their machines. He rea-
lized that the haphazard manner in
which many operalors searched for
locations made their finding difficult. No
one operator could hire a special man
to search solely for new locations, but
the organization could, as a whole,
and Hammond put the idea over. It has
already been proved successful by the
fact that whenever an operator has a
machine on his floor he calls the Asso-
BRUNSWICK
Every Arti8t an ARTIST!
57
COIN
MACHINE
REVIEW
58
COIN
MACHINE
REVIEW
ciation for a new spot, and usually
gets it. either at once or shortly after.
Another idea which Hammond, in
collaboration with the members, has
utilized successfully is the "pullout" list.
Whenever an operator takes his ma-
I chine from a spot he calls headquarters
and tells his reason. Hammond puts the
location on his list of "no goods" and
when another asks for information on
the location he has it ready. In that
manner the bad spots are being
weeded out.
Since Hammond has started to work
for the Association he has begun to
work on the idea of a state-wide organi-
zation and has already contacted sev-
eral operators about the mid-western
part of the state.
Main discussion at meetings of the
organization has been the letter re-
ceived from the NAPA, National Asso-
ciation of Performing Artists, with Fred
Waring as its president, which de-
manded, under the rights of a recent
Pennsylvania Supreme Court decision,
to collect a license fee on use of all
recordings used for commercial pur-
poses. This extra-license which the
NAPA demanded would amount to
$10.00 a year per machine minimum. A
similar problem was encountered by
Southern California music men early in
1936. The fact that nothing ever came
of it lends hope to the men of this
Association.
Larry Yanks has been selected to act
as the representative of both the Phono-
graph Operators and the Coin Machine
Associa tion in making arrangements for
the trip to Chicago. He has promised to
take care of all details with regard to
railroad and hotel accommodations.
Those who plan to attend the Chicago
show should get in touch with Larry
either at his office or at the meetings.
At the last meeting, the Association
went strongly on record against the use
of risque and suggestive records. All
members promised to halt the use of
such records in their locations. A fine
is to be assessed any member found
violating this rule and using such
records . The organization realized that
the use of indecent or smutty records
besmirches' the reputation of the bUsi-
ness and turns the public against the
operator. In taking a step against sug-
gestive records the membership realizes
that their action will meet with public
approval. The prestige and standing of
phonograph operators will undoubtedly
be improved with elimination of this
p ractice.
Asides:
Max Bushwick of the Capital Music
Co. is becoming quite an orator. He had
his fellow members in stitches at the last
meeting while relating the outstanding
funny experiences in phonograph oper-
ating. To hear him tell it they 're all
humorous.
Genial Frank Engel and Mike Spector
of the Automatic Amusement Co. have
been installed in their new office di-
rectly across fr om Association head-
quarters. Quite a good looking place
they have , too , with a large window front
and a huge floor space, a double: office
J
",
COLUMBIA
Gem of Them All!
-~-----
for the "shots" and an outside one for
the assistants.
Take a glimmer at Maurice Finkel's
new spot while you're in headquarter's
neighborhood; he's just around th e
corner. He's going to take in a lot of
new equipment, too. Take a good gen-
eral look around the ne ighborhood and
you'll find that Twentieth and Market
is a ssuming the complexion of a Phono-
graph Operating Market. What with
Engel and Spector, Finkel. and Ass ocia-
tion headquarters within an area of a
half-block it looks like the big time.
Wonder who's doing that radio adver-
tising about selling records? Couldn't
be Reds Margolis by any chance? Hope
he sells plenty of records at his
new spot.
Fie ld and Murphy, newcomers to the
Association, cover plenty of ground out
in the "sticks" and business must be
"fair," at least, considering that they
bought a new Packard and LaSalle.
Phil Frank comes all the way from
Chester to the meetings e ach week s o
he w on't miss important doings.
Alec Le d erer returned from his "Chi-
cago trip" and reported everything run-
ning as usual in Chicago. Incidentally,
here's a b ouquet to Alec for his action
in phoning an Association member
when the fellow's machine w a s on the
bum. Alec happened to find it and
called the man. That's Association
spirit plus.
Irv Newman missed a meeting be-
cause he had to take the Mrs, out to
celebrate a wedding anniversary. Ain 't
it grand when you're still enough in
love to remember wedding dates? And
y oung ,e nough too, we might add. Some
guys try to forget the anniversary be-
cause it reminds them how old they are.
Business must be good with Jack
Sheppard. He's got a new tan Packard.
Lou Sussman lost a g ood serviceman when
his regular man got sick . Now he has to fix,
machines himself until he can break in a new
fellow . Boy, it ' s t6'ugh to see him work ,
Newest Review s ubscribers this month: Ed ,
Klein and Frank Hammond.

Proof of the hunting is in the kill, and her~
is Donald 1. Coney, head of Detroifs See·
Con, with the eight·point buck, bagged on a
recent hunting trip.
~
IMMEDIATE BEl:OBD SEBVIl:E
Within a few hours of you is an Authorized RCA-Victor Distributor who
understands the specialized needs of Phonograph Operators and is
..
equipped to give you immediate record service.
NEWARK, N. J.
Krich-Radisco, Inc.
422 Elizabeth Ave.
ATLANTA, GA.
Polk Musical Supply Co.
29 Pryor St., N. E.
, .
~--- BOSTON, MASS.- -- - . j: -----NEW YORK, N. y. -
Eastern Co.
620 Memorial Dr., Cambridge
- --
-
-
- - - --
L -_
_ _ _ _ __
_
Bruno-New York, Inc.
!r-_ _ _ 4..,.6_0_W
_e_st...,-3_4_t_h_S_t._"". :~:"_:
:.. ;'\; '" ;;
'.'%1
"
- - - - - ' i.'['
CHICAGO, ILL.- --
RCA Victor Dist. Corp..
441 N. Lake Shore Drive
--rl
_ _ __ _ I
,---- - CLEVELAND, 0.- - - - ,
The Moock Elec. Supply Co.
2905 Chester Ave.
- - - -- DALLAS, TEX.- - - - - ,
Southwestern Music Corp.
1707 Young St;
- - -- DENVER, COLO. - - - '
Hendrie and Bolthoff Mfg. & Sup.
Co.
1635 17th St.
r--
1_
MILWAUKEE, WIS. -
Taylor Electric Co.
112 North Broadway
---,
OKLAHOMA CITY; OKLA;',
.
Hales-Mullaly, Inc,' ;' '
1-7 N.E. 6th St. '
.
PHILADELPHIA,,' PA.----,4b;
Raymond' Rosen & Co~
32nd and Walnut;Sts.
,--- - -ST. LOUIS,MO:- - - - ,
Interstate SupplY~Q.
lOth and walnliF$ts. '-:"'
'.'
'y
"
WASHINGtON, D . .c.~
'
",
Southern' Wholesalers, Inc.
1519 "L'j, St., N.W. '
lsil Guilford St., Baltimore, M~: ,
It Pays to Use
. VICTOR and
BLUEBIRD
RECORDS

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