Coin Machine Review (& Pacific ...)

Issue: 1937 December

FISBO
NEW ROD & REEL TICKET JAR DEAL
EVERY SPORTSMAN'S FAVORITE
A real "sporting" Ticket Jar Deal full of vim-vlgor-vital-
ity. Con ·t be beat for fast repeats on any lo:ation. Big
"bolt" catches them hook, line and slnk.r. Available in
5c and 10c play.
88 SEAL JACK POT CARD
PAYS $1 TO $25 AND $50 JACK POT
NEW EXCLUSIVE OPERATOR'S PLAN
Jar-O-Smlles FISHO Is manufactur.d .lIcluslvely for opera-
tors . On our new plan, it will be sold to only one operator
in each county. H.r.' s your opportunity to "clean up"!
Introduc. this n.w d.al now knowing you are fully protected
on repeat business. Get the d.tails quick! While territory
is op.n.
2520 TICKETS -133 WINNERS
TAKE
PAYOUT
PROFIT
2520 Tlck.ts at 5c Tak.s In ........................................ $126.00
Total Payout (Avera'll.)............................................ 87.30
and the jobbers are being forced
to the wall and the whole industry
is at a stalemate."
Kalson does not believe the is-
sue can be pussyfooted. "I want
to make the report, " he declared,
"that the operators are up in arms
and the industiy will hear from
them soon in no uncertain terms.
But, of course this begs the ques-
tion. "
What is not in doubt is that a
decided slump in coin machine
operation is prevalent. Perhaps
this will take care of itself soon.
Perhaps it will not. At any rate,
factors like Kalson and others .are
not taking it "lying down." The
capable, efficient general man-
ager of a formidable operators'
association has had his say and
he welcomes others to chime in if
they care to.

" She always dresses correctly. "
"The n that explains w h y s he alw a ys
u ses a business suit for s treet wea r. "
PROFIT p.r Deal (Av.rag.I. ..................................... $ 38.70
ANOTHER WINNER BY
THE ORIGINATORS
OF TICKET JAR DEALS .
WRITE TODAY for full d.talls about FISHO and other new
WERTS Tlck.t Jar D.als on our n.w Ellclusive Operator's
Plan . Attractiv. big profit discounts. S.nd NOW!
WERTS NOVELTY CO., Inc.
Dept. C.M.R.-12
MUNCIE, IND.
NOVELTY
MERCHANDISE
for
Are Manufacturers Giving
the Operators a Break?
(Continued from page 11)
"We will get back to coin ma-
chine manufacturers. Wouldn't it
be much more advisable and
profitable in the long run to all
concerned if, instead of producing
five hundred units and pricing
these units at an exorbitant or un-
reasonable profit, the manufac-
turer would produce five thousand
at only a small profit per machine.
It is my firm belief, and the belief
of the majority of operators for
whom I am talking, that a good
number can be made and sold to
the operators in large quantities at
very near to half of today's prices.
'How? ' it is asked. I answer, 'by
effecting economies in plants, by
greater efficiencies in production
and last but not least, by careful
IMING DEVICES
buying so that the manufacturer
need not be caught in a rising
material market. '
"Does the manufacturer want
the operator to survive? Then the
manufacturer must realize that the
operator is fighting hard to exist.
The operator wants to buy new
machines. He must buy them to
get on. But he has to use what he
has because the price of new ma-
chines on the market is out of the
question. In turn, the distributors
Vendi.ng Machines
Dogs, Lions, Tigers.
Penguins, Monkey ••
Elephants. Shoe ••
Skulls. Horses' Heads.
Dice and many others
make up a selection.
Priced at only
SOc Per Box
plus postage. a gross
in each box.
OED.
Subscription Order
COIN MACHINE BEVIEW
1113 VENICE BOULEVARD
LOS ANGELES, CALIFORNIA
35 EAST WACKER DRIVE
CHICAGO, ILLINOIS
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____________________________________________ __
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ADDRESS ____________________________________________ _
For every coin machine need.
We sup ply leadin g manufacturers.
CITY _________________________ STATE: __________________ _
ELLMAN & ZUCKERMAN
119 S. Jefferson St., Chicago, III_
OPERATORL.. __________ _
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15
COIN
MACHINE
REVIEW
IItlliHt «1l",61ih9J
By HENRY MILLIKEN
16
COIN
MACHINE
REVIEW
The majority of the Maine operators
have been spending their spare mo-
ments-and weeks-on the trail of elu-
sive deer. Deer hunting in Maine is
very popular from November 1 to De-
cember 15. Although many of the nim-
rods fail to bring venison home, never-
theless they have an enjoyable vaca-
tion. This, you know, is the season
when Maine coin machine operators
have their vacations.
Dave White, operator of diggers dur-
ing the past summer and fall with car-
nivals and at agricultural fairs , stated
to this rambler that he had a success-
ful season in Maine, New Hampshire
and Vermont. He will spend the winter
in New York where for many years he
operated all type s of coin machines.
Automatic music is at the fore right
now as far as cash returns are con-
cerned, and Maine operators keep their
equipment in good condition and
change re cords frequently. And it isn't
always the "ritzy" restaurants that
bring the most nickels. At one high-
class restaurant in Belfast where a
modern machine is installed, the nick-
els dropped into the coin box were
none too plentiful; but right across the
street, at a smaller establishment, the
mu sic-machines were receiving excel-
lent patronage.
Ne al Creamer, of Wiscasset, has left
his coin machine inte rests in the hands
of an assistan t, and has started for
Florida. Mr. and Mrs. Cre amer took
along their new deluxe house trailer.
v WINS-
QUA
LI T
. .t tions t\"
ear i.n va ri•o ,,;
y \ one tIm
Many "'" ~ c;o\ors. on Y
s"apes a: ney making
"
.5
"::S\l'lEtt \(\NG
November '37
sales 300%
more
than
N ovem ber
'36.
Largest
October sales
i n ou r histo ry .
Here Is t he
Reason
A finer low
priced, q ual -
ity
vendo r
t hat has
"beauty,
money rna k-
ing ability
and
stands
the rough us-
age."
Buy the Best
New De Lu xe
line of por-
Chinese Red
Ena me l Price
ce l a in
in
Tur quo is e
Blu e,
Jade
G reen,
Tan -
ge rine
Red,
Canar.y Yel-
l ow, Silver
Chrome.
Porcelain
l l.oO
extra.
Lower
P..rice
in
quanti ti es, at all the best d""lers
W e wis h to th a nk th e o pe ra tors a nd job -
bers for th ei r loya l support during 1937,
AUTOMAT CAMES
2425 Fullerton Ave.
Chic:ago
NOTICE-_II
Subscribers shou ld report any ch a nges
in address DI RECT to us. The Post
O ffice De partment will no longe r per-
mit the de livery of ma il incorrectly
add ressed and second class mail will
NOT be forwa rded . NOTIFY US at
once of any error, or change, in your
a ddress.
COIN MACHINE REVIEW
1113 Ve nice Blvd .
Los Ange les
Neal, it is said, owned the first house
on wheels ever towed behind a car in
Maine.
After counting pennies and nickels-
by hand-for many years, your corres-
pondent recently purchased a coin-
counter. It is "worth its weight in gold"
to an operator, and is a real time-
saver.
Aroostook County operators report
that business has not been as good
during the past few months as it was
last year. The reason: potatoes are sell-
ing at a much lower price than six or
seven months ago, and the majority of
the re sidents depend upon their potato
crop as a livelihood.
One of the most progressive jobbers
and operators in the Portland section is
Bernard Ste in, proprietor of the Maine
Novelty Company. Stein has been in
the coin machine business during the
past 17 years. Operators regard him as
the pioneer of Maine coin machine dis-
tributors.

~ NEW BRAND
of Cigarettes to be known as "Mutual"
are being introduced in the East by
Jacob Breidt, member of the Cigarette
Merchandisers' AssoCiation of New Jer-
sey. In addition to offering a good Ciga-
rette , Breidt announces that life insur-
ance and hospitalization poliCies will be
given those who save the coupons found
in each package of "Mutuals."

The modern maiden says: "Take me
or leave me." And the modern man
doe s both.
LADY LUCK
1200 Hole
Form 4190
Takes in
$40.00
Pays out
19.00
Price with Easel-$1.46
Plus 10% Federa l Tax
HOLIDAY BOARDS, HOLIDAY
CARDS, HOLIDAY HEADINGS
CHAS. A. BREWER & SONS
Largest Boa rd and Card House in
t he. World
6320-32 HARVARD AVE.
CHICAGO, U. S. A.
New Jar Deal
on exclusive operator plan
announced by Werts.
MUNCIE, Ind.-Simultaneously intro-
ducing an interesting new ticket jar
deal and offering a new exclusive plan
which, it is felt , will prove of excep-
tional interest to operators, W·erts Nov-
elty Co. has announced that Jar-O-
Smiles FISHO may be introduced by
the operator in his territory with assur-
ance thai he will be fully protected on
repeat business.
According to report only one operator
will be appointed for each county, and
for as long a period as he desires he
assumes full control of the distribution
of Jar-O-Smiles FISHO, which has
proved unusually successful on test
locations, it is said. Prize setup con-
sists of 2520 tamper-proof tickets in the
jar with 133 winners and an SS-seal
jackpot card paying $1 to $25, plus a
$50 Jack Pot. Both operator and cus-
tomers are thus a ssured of a high aver-
age profit.

OperolOr'S Will
described by Wolcher.
SEATTLE.-For what it is worth, Lou
W oleher of Western Distributors, Inc.
and Advance Automatic Sales Co., tells
of an operator who had been told he
had but one month to live. Desiring to
make a will he called his attorney and
said:
"Fix it so my overdraft will go to my
wife; she can explain it. The equity in
my car can go to my son; he will then
have to g o to work to keep up the pay-
ments. G ive my good will to the Asso-
ciation, because that's all I have ever
given them. My equipment give to the
junk man-he has had his eye on it for
years. And I want six of the jobbers
to be pall bearers. They have carried
me for years, and they might just as
well finish the job."

ROWE MFG. CO.
has moved its executive and sales of-
fices , together with the office staff of its
manufacturing branch to the Belleville,
New Jersey plant. Growth of the operat-
ing branch of the firm, the Rowe Cigar-
ette Service Co., Inc., made it neces-
sary for an increase in quarters, with
the consequent removal of the manu-
facturing division.

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