STEARNS INJURED
• CAMOA president in automobile
acc ident, reported convalescing.
LOS AN GELES .- Newe ll H . Stea rn s,
Los Ange les operato r and pres id ent of th e
Ca lifornia Amu sement M achine Operato rs'
Ass n., has been add ed to the nati on 's grow -
ing li st of cas ualti es broug ht abo ut by auto-
mobi le accid ents, foll ow ing a recent co l-
li sion nea r M adera, Ca lif.
Stea rn s, hea ding no rth for Sacra mento
where he was to have met J oe Orcutt of
California G ames and T o m W all of T roy
Sa les Co. for a season of du ck huntin g
about 75 mil es out of the ca pital, ran into
the back of another car on a rain y eve ning ,
skidded up aga in st a tree whi ch cru shed
th e side of the ca r, and res ulted in concu s-
sio n of th e brain . Th e ca r w hi ch ca used
the cras h was reported by a fri end of
Stea rn s', w ho was also making th e trip, as
hav ing no ta il-lig ht.
Now at home wh ere he is slowl y recov-
er ing, physicians repo rt th at Stea rn s will
be for ced to remain in bed for seve red
weeks at the leas t, and decl are that it will
be several month s befor e he can res um e
ac ti viti es. M eanwhil e it is requested th at
we ll-m eaning visitors refr ain fro m ca l in."
on th e injured man until he rega in s hi s
streng th.
t
HIT ITI
urges Paul Gerber in his Playland in the lobby of the Sherman Hotel in
Chicago. He's giving the advice to Steve LaMarr, member of the "Three
• Heat Waves," entertainment-world stars, who uses the new Tom Mix Radio
Rifle as a means of relaxation. So efficient has he become, it is said, that he can score
eight times on one duck, a world record for performance on this type of rifle.
AHEAD OF TIMES
• Keeney claims play principles,
mechanical innovations make Stop
and Go a leader.
CHICAGO.- Cl aiming a remark able ad-
vance in p lay principl es and perfected me-
chani ca l inn ova ti ons, such as .. perpetu al
moti on " odds chang ing di sc and a power-
operated shuffle board , J ack Keeney, head
of J . H . Keeney and Co., ann ounces that
the firm 's new I -ball payo ut ga me, Stop
and Go, was laun ched with the larges t fir st
run ever put throug h by hi s con ce rn with
a new game.
Unlimited payo ut poss ibilites fo r th e
pl ayer and an oppo rtunity to pl ay an in -
definite number of free games as long as
he makes payo ut hol-es and keeps ce rtai n
I ig hts on are des tin ed to make th e ga me
exceeding ly popul ar, Keeney think s.
PSYCHOLOGY IMPORTANT
• Seeburg applies 'text book te rm'
to amusement industry.
CH ICAGO.- N orm ally rega rded as a
" text book term, " the wo rd " psycho logy"
plays an important part in all phases of
busin ess, bu t more particu larl y in the
amu sement world and that part of it de-
voted to automati c devices. The reason fo r
thi s is th at if a product is " psycholog icall y
ri g ht"- that is, if it ca tches pub lic fan cy--
its success is sure. If it is not so und it
mea ns rejecti on and di sappointm ent fo r th e
maker.
Thi s was pointed o ut recently by the
J. P. Seeburg Corp . wh o decl are that th ey
have been foll owing psychological prin -
cip les fo r so me 30 years in designing and
buildin g amu sement equipment, with a
singul ar reco rd of success . Consequ ently ,
officia ls say, the Ray-o-Lite Rifl e Range is
.. rig ht " beca use it was design ed with th e
fund amenta l tho ug ht of providing amu se-
ment.
All th e fa ctors of simplicity, understand -
abi lity, ease of operation and attractiveness
went into the construction of the target
device so that the public's fancy would be
captured and held , and to co pe with o per-
ator psychology the ga me was des igned so
th at it could be install ed effort less ly. Th at,
th ey believe, is th e reason wh y producti on
is being carri ed on at a tremendo us rate of
speed and why orders for Ray-o-Lite are
steadi ly growing.
KNOCK KNOCK
has knocked LIFE into the novelty game business!
sold two factory runs-now on third production!
Is it a live one?
Over-
Get A board This KNOCK KNOCK Winner!
Wire, Phone or Air Mail Your Orders Now.
Orders Filled in the Order Received.
Complete Game
-------------------- - -------------------- - $ 5 8 . 5 0
INSERTS to fit Rebound , Crazy Lane, Calif. Express
and like size Cabinets __ . -·-- __________ --- --------- --------- -- --- --· -
s29so
Excise Tax Included
See Your Job ber Now!
OSBRINK GAMES CO.
Phone PRospect 0565
1318 HOPE STREET
102
•
COIN
MACHINE
l
LOS ANGELES , CALIF.
REVIEW
NOVEMBER,
1936
https://elibrary.arcade-museum.com