Coin Machine Review (& Pacific ...)

Issue: 1936 March

YOU, TOO, CAN MAKE A CLEAN SWEEP
The beauty, tone and spectacular
lighting effects of the 1936 Wurlitzer-
Simplex gets and holds the best loca-
tions-makes the crowd eager to hear
it play again and again-piles nickels,
dimes and quarters into the cash box.
Paul E. Davis, Davis Sales
Co., Syracuse, New York,
is not only a dog fancier, but
asuccessf ulW urli tzer-Simplex
Operator who claims that
"The operator with the
1936Wurlitzer-Simplex can
secure the very best loca-
tions. He knows that even
the most exacting location
owner can be completely
satisfied and the worries
from competitive equip-
ment entirely vanish."
From Maine to California, operators
are setting new records for profits-
ordering thousands and thousands of
these phonographs, giving Wurlitzer
the tremendous volume that
enables them to make the
1936 Simplex the greatest au-
tomatic phonograph value.
THE RUDOLPH WURLITZER
MFG. CO., N. TONAWANDA, N. Y.
(At right). Roland R. Ma-
heux, A uburn, Me., on his
way to the Wurlitzer factory
to place his order .for more
phonographs. Mr .Maheux, a
dyed-in-the-wool sportsman,
owns a very fme speed boat,
fli es his own plane, likes the
W urlitzer-Simplex because, as
he puts it, "The Wurlitzer-
Simplex is greatest and
finest automatic phono-
graph and more value for
the money than any 0 ther
phonograph built."
(At left) from left to right: W.
E. Sinunons, W urli tzer repre-
sentative; H. T. Burtis; J. C.
Dorser, Dorser Music Co.:
Fresno, Calif.; Mrs . J. T. Btir-
tis; Rear of cabinet, Mrs . J.M.
Jones; Mrs. J. C. Dorser. Mr.
Dorser, whose principal interests
are his friends and his business,
and who has been in the automa-
tic music· business since the first
electric piano, stated," This 1936
Wu rlitzer-Simplex stands as
a mo~ment to skill and sin-
cerity. The Wurlitzer Com-
pany has bent elOery effort to
make a perfect instrulnen/;;
and the operators' interest
has elOer been uppermost in
their mind. This instrument
has no equal, it is the phono-
graph withou t a pee r."
(Above) H. L. March,BrattJeboro,
Vermon t, a very en thusiastic fisher-
man and hunter, informed us that
the fish were no t biting the particu-
lar da y this picture was snapped, but
said, "If I could have set up a
,r'urlitzer-Simplex and played
the Fisher'sJlornpipe, I am sure
that the fishes would have been
dancing under the bridge. You
I.:now 'Mwsic hath charms' and
if played on my Deluxe P -400
units I know that I could have
filled the basket."
/!}36 WURLITZER-5IMPLEX
(At right) Western New York and Pennsylvania operators and Wur-
litzer representatives visit a location after recent visit to W urlitzer
factory. From left to right: S. T. Cass, Dist. Mgr. N. Y. and
N. Pa. E. H. Petering, Sales Mgr., Wurlitzer-SiInplex Division;
M . J. Grehlinger, Operator, N . Tonawanda, N . Y.; Fred. A.
VanDeWalker, Operator, KenIllore, N . Y.; Harry Cofelt, Mgr.
Oriole emn l\lachine Corp., Buf-
falo branch; J. H. Payne, Dist.
Mgr. Ohio and Western Penna.;
A. Willialll Ross, Mgr. Oriole
Coin Machine Corp., Pittsburgh
branch; and R. A. Santoro, op-
erator, Holley, N. Y.
WHAT THEY SAID
"Competitors might just as wellforget about the big money loca-
tions ." Fred A.Van DeWalker, KenIllore, N .Y . "Big time locations
glad to sign on dotted line." . .. M. J. Grehlinger, N. Tonawanda.
"Am certainly strong for your policy of selling to operators."
. . . Harry Cofelt, Oriole Coin Machine Corp.,
Buffalo, N-; Y. "Sure to make bigger profits-
hold the best locations." . .. A. WIll. Ross, Oriole
Coin Machine Corp. Pittsburgh, Penna. " An
operator's instrument that will make bigger,
better profits." R. A. Santor9, Holley, N. Y.
(Above). Mr. and Mrs. E.
T . Mapes, San Francisco,
Cali f. whose hobby is breed-
ing Polled H erefords in the
San Joaquin Valley. Has pur·
chased over 300 Wurlitzer-
Simplex Automatic Phono-
gra?ns in the l ast ~ m onths .
Both are devotees of outdoor
sports, ride broncos- have
cattle roundups for sport-
break in saddle horses as a
side line. Mapes says :-
.. My worrie s wilt soon be
over, thanks to Simplex."
(Above, right) Heinie Bt;l'ger, of the Berger Distributing
Co., Sewa rd, Alaska and " Discoverer ," one of two boats which
he operates between Seattle and Alaska. Berger also operates
a smaller boa t u? and down tbe Musk a Coast coveri.ng all
small ports - is a big bu yer of furs - runs one of the largest
Alaska fox farms- and las t, but not least, opera tes 'W urlitzer-
Simplex Automatic Phonographs in Alaska. Mr. Berger says
"Other operators certainly hal'e to take a back seat
when it is a question of deciding between their instru-
ment and our Wurlitzer-Simplex."

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