with a more happy and prosperous lot of
operators than those who have Wurlitzer
machines on location.
" I believe that they are lYo ing to continue
to enjoy tremendous profits for years .to
come with the Wurlitzer, because of Its
beautiful appearance, the quality of tone,
the perfect mechanism, the fine rendition' of
all music which it offers, and the great
profit which can be earned, du~ to the seIl-
ing arrangement of the Wurhtzer factory
\ and especially the sales program adopted by
H omer E. Capehart, and also bec~us~ the
name Wurlitzer itself is like a magIC mtro-
duction to any location in this country,
Mexico or Canada."
Nat Cohn and H omer E. Capehart cele-
brated the new order the other day at the
beautiful offices of Modern Vending Com-
pany in this citv where H omer said:
" I beli eve th;t Modern Vending Co:n-
pany is even going to surpass t~e speed With
which they cleared away then first 1,040
machines from the factory with this second
order. I feel that if the boys continue the
pace at which they are going at th~ present
ti me and according to advance notices fr om
locations eve rywhere in this ci ty f?r rI?0re
Wurlitzers which daily keep pouflng mto
their offices that they will use up this next
1,040 machines within the ensuing 90 days'
time."
-to sign the w or ld's la rgest phon ograph order. THE REVIEW
Nat Cohn stated that he not only was
photogra pher caug ht these coin machine prominents at the
going to have Homer's words come true,
Buffalo airport when Na t Coh n a nd Irving C. Sommer
but that he personally was going to stimu-
flew to the Wurlitzer pla nt to sig n the or d er for 2,080 new 1936 Wurlitzers. Fr om left to right
are R. G. Norman, J. A. Darwin, Bill Gersh, A . W. Landsh e ft, Nat Cohn, Homer E. Capehart
late his entire organization to greater efforts
and Irv ing C. Sommer.
than ever before, and with the help of ]. A.
Darwin and Homer E. Capehart also be-
lieves that they have every hope of exce~d
ing their present schedule and perhaps usmg
5 000 machines before the close of the year.
• Firm comple tes first contract, us ing 1.040 Wurlitze r-Simplex Phonos in less
, Modern Vending Company are also pre-
than four months . . . Reorder a n other 1.040 to be used before end of year . ••
paring an extensive ~ drive w~ich will ~c
Homer E. Capehart claims order for 2,080 mach ines for one year to be re cord .
quaint every outstandmg locatIOn here .wlth
NEW YORK, June 6.-Modern Vending before they will be able to state that the the qualities of the new 193~ Wurhtzer-
Simplex machines. The firm IS prepanng
Company, known for the past four years as
territory is fully covered with music ma-
an elaborate brochure and also some record
the "World 's Largest Coin Machine Dis- chines.
collection facts , as well as a. new sy~tem for
tributors," can now claim the title of the
Irving Sommer reported that one of the
operating which they feel will contal.n every
"World's Largest Users of Coin-Operated
most interesting observations of his trip
feature which Irving Sommer noted m large
Phonographs."
throughout the South, the Southwest, into
music machine operations throughout .the
Immediately after the last convention at
deep Mexico, where 'he was joined by
country and which will assure th~ reahza-
Chicago, Modern Vending Company re- Homer E. Capehart, to the Pacific Coast and
tion of their goal of 5,000 Wurlltzers by
versed the regular procedure of their busi- back again to New York, was the fact that
ness and entered into the use of music ma- wherever he went, regardless of how large
the end of 19 36.
chines. After much deliberation and a thor- or small the city, . he found Wurlitzer-Sim-
ough investigation they decided upon the
plex phonographs prominently leading the
new 1936 models, Wurlitzer-Simplex pho-
field and also learned from operators that
• $50 rewar d offered for a rrest a n d
nographs.
they considered the Wurlitzer the greatest
convic tion of phon o thief.
Their first order proved the largest ever
musical masterpiece in coin-operated ar-
LOS ANGELES. - Three Los Angeles
placed in the coi n machine industr'!. The
rangement that the industry has ever known.
operators were victimized by the loss or
order was for 1,040 of the new 1936 Wur-
"This thoroughly convinced me," Irving
destruction of equipment recently whe~
litzers to be used during the period of one said, " that the operators throughout the
thieves broke into a location at 4205 Cent!-
year.
country agreed with our firm in the choice
nella St., near Venice Blvd., stole an aut?-
Present at the signing of this record order
of the finest musical instrument in the his-
matic phonograph and ruined several pm
were Nat Cohn and Irving C. Sommer of
tory of this industry. I have never met
games, a slot machine and a cigarette ma-
Modern Vending Company and Homer E.
chine in breaking into the cash boxes.
Capehart and]. A. Darwin for the Rudolph
Charles Walters of the Phonomatic Co.,
Wurlitzer Manufacturing Company of North
owners of the phonograph, offered a $50
Tonawanda, N . Y. Both firms considered
reward for the arrest and conviction of the
this event one of the most historical the
person or persons resp~msible for . the theft
industry has ever known.
of the machine. It IS a Wurhtzer 312
But, to make the event an even more
CHICAGO. -An event mildly de-
model serial number 44324.
memorable one, Irving C. Sommer, who has
scribed as momentous, terrific, colos-
Th; pin games and the slot machine are
jllst enjoyed an extended trip throughout
sal and magnificent threw coin ma-
the property of Sheffler Bros. The slot ma-
this country and Mexico, returned to learn
chine advertising circles into confu-
chine and the cigarette vender, completely
that the first commitment of the firm has
sion June 4th when Carl T. Morris. of
demolished and robbed of their contents,
already been fulfilled and that Nat Cohn
the Morris & Davidson advertising
were found in a vacant lot some two miles
had signed · another order for 1,040 more
agency announced the addition of a
away from the location the day after the
Wurlitzer-Simplex phonographs.
new member of the firm.
burglary.
It is believed by both Nat and Irving that
Abandoning ordinary superlatives
this second contract will also be <'completed
". O. B. Scott, of Scott Novelty Company,
d th e a d man's craft, Morris drew
within the next four months. They base
Texas, recently re-subscribed to THE RE-
up- n a brand of lexicography hith-
their belief on the fact that New York has
VIEW.
erto unequaled in modestly telling
just begun to actively enter into the use of
Washington state scores again with oper!'
about the new arrival, an 8-pound
the Wurlitzer-Simplex machines.
ators Robert Gentilli, Ralph Hansen and
s on.
It is also their belief that they will use
M. E. Hann on.
approximately 10,000 machines in this area
ARRIVE BY PLAN E
Modern Vending Makes Music History
LOCATION ROBBED
New Advertising Man
on Carl Morris Staff
•
JUNE ,
1936
COIN
MACHINE
REVIEW
•
81
J