To the
MUSIC OPERATORS
,
OF
AME HI CA
•
A Message from David C. Rockola
Initia l shipments of the new Rock-Ola Phonographs
pl~ns and finishing touches make the Rock-Ola
are already under way. Schedules of carload lots
Line of Phonographs-on the basis of price,
are now being arranged. These new phonographs
beauty, cabinet construction, and mechanism-the
represent tens of thousands of dollars in the way of
very finest ever known.
development work. They represent days and nights
the ROCKOLA Multi-Selector in 1935 was mag-
of tireless effort by expert engineers.
Nothing
nificent. It was inspiring. It was prooF that merit
will be lacking. You will have a phonograph to
counts. That you do not require a lot of bombast
meet every possible requirement at a price to suit
or make~ believe propaganda. It was prooF that you
*
your means. There will .be a Standard Model at the
lowest price yet known ... the Regular Model-:-
improved and p erFected-For a Few dollars more ...
and there will be the Rhythm King, with its liFe-
*
The support you gave
,
.
are interested in merit, and merit alone. You want
Facts and quality and price.
*
1936 ushers in a
new day and a greater day in music, and Rock-
like tone columns, representing the most advanced
Ola's Line For 1936 gives you the finest, richest
. and e xclusive ~usical instrument in the world.
Those of you who attended the Convention in
profits in music history. IF a word to the wise is
suFficient, Pacific Coast operators will get in touch
Chicago got an idea of what these brilliant new
with Jack McClelland in Los Angeles or Harry
products would be. But it was only an idea. Recent
Wolcher ih~Seattle at once!
*
ROCK-OLA MANUFACTURING CORPORATION
800 to 876 N. Kedzie Ave.
Chicago, Illinois, U. S. A.