r
STRENGTH
(Continued fro m page 96)
number of splendid citizens and voters
who operate independent retail stores, are
no doubt the most tremendous group of
unorganized voters in America today, and
they also have great influence with many
of their customers as well a~ those from
whom they acquire the goods they sell
or with whom they spend their money.
These business men are eager to have
amusement items to please their customers
and provide substantial revenue, and many
stores find such items an absolute neces·
sity to remain in business and pay their
obligation. To assure 52 weeks per year
of uninterrupted support and backing, and
with this strength, the State Operators' As-
sociation can be assured of reasonable con-
sideration anywhere.
This subject was taken up by Messrs.
Tratsch, Donohue, Darling, Moloney, Rock-
ola, Huber, Jones, Seeburg, Capehart, Ge-
bert, Stoner and various other individuals
at several meetings, and all seemed to
favor the plan, as explained by Mr. Bech-
tol. The latter is Southern distributor for
the A.B.T. Manufacturing Company.
* * *
OH, DEAR DEER!
Eau Claire, Wisc.-Julius Martin, who
went rabbit hunting, was fined for shoot-
ing a deer out of season. Martin declared
he did it in self defense after the animal
attacked him.
He should have been abl e to duck
the deer and save h i s ch i cke n f ee d.
every Day is Pay .. Day
*With
SNACKS •••
A STEADY, DEPENDABLE
PROFIT PROD UCER SOLD BY
THESE RELIABLE DISTRIBUTORS.
ORDER FROM THE ONE NEAREST
YOU NOW
I
•
Automatic Amusement Co.
683 Linden Avenue
l\Ieml)his, Tenn.
•
Badger Nove] ty Co.
2546 No. 30th St.
Milwaukee, Wis.
•
.•
r.
•
COLTON, Calif.-Licensing of marble
games at $5 each per month is proposed
in a new ordinance which was given its
first reading by the city council of this
San Bernardino county community on J an-
uary 16th.
Announcement of the proposed ordi-
nance's $2 monthly fee on vending ma-
chines and scales, it was believed, would
bring forth heavy protests from the vending
machine operators, who contend that this
type of equipment does not earn that much
money per month.
•
National Amusement Co .
1481 West Washington Blvd.
Los Angeles, Calif.
and
521 Golden Gate Ave.
J\olinneapolis, Minn.
•
Ideal Novelty Co.
1518 Market St .
St. Louis, Missouri
•
National Coin l\olachine Corp.
I 722-24 No. Charles St.
Baltimore, Md.
Patterson Vending Machine Co.
E. T. Barron & Co.
19 East Lake St.
San Francisco, Calif.
Huntington, W es t Va .
International Mutoscope Reel Co.
516-22 West 34th St.
New York City
•
BALLY COUNTER GAME
George Ponser Co.
II-IS E_ Runyan St.
N e wark, N . J.
.
•
•
E . E. Reynold s
222 Jefferson Hote[
Dallas, Texas
Southern Automatic Sales
543 South Second St.
Louis ville, Ky.
•
(.
B _ J. Marshall, Inc.
•
2947 Woodward Ave.
Detroit, Mich.
Trimount Coin Mach ine Co.
1292-98 Washing t on St.
Boston, Mass.
York Vending Co.
:M arket Street
York, Pa.
S E E C O L OR E D I N S' ERT IN T H IS
MAGAZIN E FO R CO MPLE T E DE SCRIPTION
F EBRUARY ,
1 9 3 6
CHICAGO _-Hundreds of operators, job-
bers and distributors after viewing the
complete line of Rock-Ola pin games and
other equipment at the Show were escorted
to the Rock-Ola Manufacturing Corpora-
tion's factory in specially chauffeured Lin-
coln limousines to watch the new equip-
ment being made_
Among the firm's new offerings in the
automatic payout class, for instance, were
Fortune, with its features of changing odds
and future play with a convenient mech-
anism drawer; Trojan, the one- or five-ball
model with changing pockets, and DeLuxe
46, Gold Award, Stampede and Gold -Rush.
Straigbt pin tables included Rock-Ola's
new Trans-Atlantic, suggestive of a trans-
oceanic flight with elevated runways;
Headlite, a light-up model with free-game
coin chute, also adaptable as a replacement
board for Squadron; Flashlite, another free-
game table, and the sound-effects game,
Bomber.
Although Hold and Draw continues to
hold its own in the firm's list of counter
games, two new models threatened its
supremacy. They were Black Magic, auto-
matic dice machine, and Ship Ahoy_ .
"The Coin Machine Industry is in better
condition than ever before to make 1936
the greatest year in its history," said
David C. Rockola just before the conven-
tion. The Rock-Ola products displayed at
the Show and the activity at the plant
indicated the confidence the organization
has in the fulfillment of that prediction.
The activity at the factory, a production
area covering 31h city blocks, was viewed
by an enthusiastic group of coinmen. They
saw lumber being sawed up for cabinet
construction, conveyor systems moving the
cabinets through the spraying booths and
to the assembly lines, where parts made
by batteries of drill presses were installed,
and finally the finished products ready for
packing and shipping.
•
P in ga m es $5 mon th in Col.
t on; sca les $2 a m o nth .
•
Banner Specialty Co.
1530-32 Parris h St.
P 'h iladephia, Pa.
•
H u ndred s esco rte d t o f actory
to view 1936 mod els in m a k i ng.
COIN MACHINE LICENSE
Markepp Coo, Inc.
3902-4-6-8 Carnegie Ave_
Cleveland, Ohio
and
1410-12 Central Parkway
Cincinnati. Ohio
() B. D. Lazar Company
1340 Forbes Street
Pittsburgh, Pa.
Branches
119 Penn St.
Reading, Pa.
und
136 Franklin Ave.
Scranton, Pa.
•
•
NEW ROCK-OLA LINE
CHICAGO.-A counter model pin game,
said to combine both selector appeal and
skill appeal, is the latest offering of the
Bally Mfg_ Co_ Game is called Teaser and
-embodies light-up features. Three lights
are arranged at the top of the panel and
the object of the game is to guess which
light will light next. Player shoots ball
---into runway opposite light he selects and
if that light flashes, he is credited with
one correct guess. An automatic totalizer
registers the number of correct guesses
per game.
W. H. Casebeer, Klamath Falls, Ore.,
joins the gang.
MAC H IN E
R EVIEW
•
99