ROCKOLA-again cautions musicmen on
programs.
WARNING REPEATED
• David Rockola reviews former
stand with regard to record situa.
tion.
. CHICAGO.-A recent gathering of mu-
operators was in progress in the new
displav room of the Rock-Ola Mfg. Corp.
when David C. Rockola was further asked
to voice his opinion of the music business
in general, and the present record situa-
tion in particular.
In response Rockola declared: " Gentle-
men, right at this very moment in various
section.s. throughout the cou'ntry, local
authOrities are finding fault with various
types of coin-operated machines. This in-
cludes all types of machines in different
localities-except phonographs,
"Authorities everywhere look upon pho-
nographs as rea l American entertainment
and also look upon the operator of p,",ono:
graphs as a reputable business man ot cbar-
acter, the same as any other responsible
business man in any community.
ow I
am not necessarily one of the conservative
type, I enjoy a good time, and a good
story, just as well as the next fellow, but
at the same time I feel that the use of
suggestive songs and questionable 'ditties'
are jeopardizing the good, clean well-
established and well-thought-of legitimate
business of the music operator.
"People can be very modern and liberal
and believe in all the rights of American
Liberty, and still dislike to take their wives
or children some place where they may,
uncon ciously and unintentiona ll y, be com-
pelled to hear ribald words on a phono-
graph record, instead of a popular number
created by a real composer, 99% of whom
compose their music and lyrics for the
SIC
99% of the American people who are
clean, decent and moral.
"The best concrete proof of the fact
that a vast majority of people not only
do not approve 'smutty' records, but on
the contrary actually detest them, is best
e,idenced by the tremendous number of
letters I received, following my recent
article on this subject, most of the letters
coming from operators themselves who were
quick to realize that questionable records
jeopardize their present investment and
their future progress as music operators.
The letters, received from practically every
section of the country, very forceful I)'
stated that they were looking ahead to
the harm which, undoubtedly, could be
done if a few short-sighted operators in-
sisted upon forcing obscene record upon
a public which certainly does not want
them.
"No one can dispute the fact that the
song hits of our nation are always up-
lifting and inspiring. For ten consecutive
weeks, the choice of Am erica in popular
music was the son, "Did I Remember ?"-
a beautiful, wholesome number which
throughout practically the entire summer:
was the dominating song hit, not only
of this country, but of the entire world.
"Among others were 'When Did You
Leave Heaven?' - 'A Star Fell Out of
Heaven'-Tll Sing You a Thousand Love
Songs'-The Way You Look Tonight'-
'Pennies from Heaven'-'A Fine Romance'
-and the present leading song hit, 'In the
Chapel, in the Moonlight.' These are out-
standing songs and the choice of 98% of
the American public today. Can you find
the slightest semblance of anything off-
color or suggestive in any way in the
really popular songs of today ~
"True, there are a great many so-called
'Swing' and 'hot' numbers, but they are
an accentuated syncopation or, of a fast,
snappy rhythm-but even these are clean
in words; in almost every instance, they
are merely 'fast time,' rather than with
a 'fast' set of lyrics, There is a marked
distinction between 'hot' records and 'rot'
records."
Out
January 7th
~
The
•
REVIEW
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COUNTER POKER GAME DE LUXE
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$23.75
" Producers of Winners Since 1889"
1885 Mission Street
San Francisco
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Machine
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BRADFORD NOVELTY MACHINE CO.
GRaystoJ1 e 1809
536 Golden Gate Ave.
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San Francisco ~
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WILL P. CANAAN
1354 W, Washington Blvd,
Los Angeles
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Industry
The NATIONAL Cigarette Vendor
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McNEIL NATIONAL SALES CO.
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Time Marche.f OIl, bitt Operator A. M.
Story of Alabama always lillds lime to read
his REVIEW.
~ 713 S. Westmoreland
Los Angeles ~
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SAN FRANCISCO
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DECEMBER.
1936
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~ EINAR WILSLEV
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VIKING
SPECIALTY CO.
530 Golden Gate Ave.
San Francisco ~
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JACK R. MOORE
JACK MOORE
Portland
AL GUSTAFSON
Seattle
LLOYD SUTTON
Los Angeles
HERMAN LEVIN
Spokane
ART BRANT-JOHN RUGGIERO
San Francisco
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" WIN , , , WITH WYNN "
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WYNN NOVELTY CO.
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HORACE W. SKELTON
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ROWE SERVICE COMPANY
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Cigarette JI ending Me/chines
G 2811
"All right! All right! What's holding
you?"
MIDGE
RYAN
MILLS NOVELTY COMPANY
SUPPLEMENT
CHAS. FEY MANUFACTURING CO., Inc.
1937 Surprise
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SKILL DRAW
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~ Season? s Greetings
~ 1182 MARKET STREET
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551-555 Colden Cate Ave.
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