TWICE FREED
Modernize
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By Bob Schwarz , Les Purington
alld Char/e) SlIyder
All in all , the second trial was destined
to be only a repetition of the first, for once
more the prospective jurymen dwindled
down, this time, to a point where there
were onl y ten availab le. And again there
were two women. At 12:30 the jury went
out to deliberate.
Taking an extra five minutes to be sure
of themselves, the jurymen stayed out only
fifteen minutes before returning so that
Foreman Herbert Hume could deliver the
verdict to Judge Hellam. When the" ot
guilty" response was read for the second
time it meant a clear and undeniahle vic-
tory for LaVelle and his machines, so that
once again he is operating.
Other members of the second jury were
Mrs. Eleanor D orney, Mrs. Anna M. ex-
tone, Albert R. Greer, Fernando P. Enos,
Guy E.
utter, W. J. Follett, Horace W.
Ayers, Harold L. D oolittle and Samuel H.
H ooke, all of Monterey.
SHOW
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[he hotel at which they wish to stay.
With Joe Huber, of Huber Coin Machine
ales Co., as Show Director, and . Mar-
shall eeburg, of the J. P. Seeburg Corp,
as chairman of the Committee, the bod)'
responsible for making arrangements and
insuring the success of the affair includes:
A. G. Bradt, G. M, Laboratories ; A. E.
Gebert, Advance Machine Co, ; Homer E.
Capehart, Rudolph Wuriitzer Co.; L. W.
Gensburg, Genco, Inc. ; J. H . McMahon,
H. C. Evans and Co.; Ted Stoner, toner
Corp.; Ode D . Jennings, O. D. Jennings &
Co.; Leo J. Kelly, Exhibit upply Co.; D.
W. D onahue, Mjlls
ovelty Co.; David
C. Rockola, Rock-Ola Mfg. Corp. ; and W.
A. Tratsch, A.B.T. Mfg. Co.
SCALES PROFITABLE
PUEBLO, Colo. (RC}-Evarts S. Fox
and Ted Buckstein, operating as Pueblo
Weighing Service, report that their Auto-
matic scales have been quite profitable dur-
ing 1936. Business, they say, has been
steadil y on the upgrade throughout the year.
Fox is salesmanager and Buckstein is city
salesman for Fox-Vliet Drug Co. here.
North Carolina is still coming through.
This time it's with a subscription for G &
M Coin Machine Co.
I. F. WEBB,
meet the demand.
mana'ler of the phonograph division of the Rock-Ola Mi'l. Corp., an-
nounce. that orders for the Rock-Ola Rhythm Kin'l phono'lraph have
exceeded aU expectations, forcin'l the plant to work 24 hours a day to
Here he Is surrounded by orders to prove it.
SPECIAL RELEASES
• Rock-Ola's 'leneral salesmana'ler
moved up to vice-presidency.
SAN FRANCISCO. - In response to
what is termed "an almost continuous de-
mand from operators and dealers alike for
more records of a standard nature," Decca
Recording Corp. has announced a special
release of 24 new discs ranging from old-
timers to nearly new numbers. It is be-
lieved that all have sufficient popularity to
make them steady numbers with the public.
Eight standard dance groups, featuring
such artists as Garber, Henry King, Henry
Busse and the Landsdowne House Sextette,
incl ude such tunes as "Shine On Harvest
Moon," "Kitten on the Keys," "My Buddy,"
"My Wonderful One," and "Alexander's
Ragtime Band."
The hot dance group, seven records, in-
cludes such numbers as "Temptation" and
"Ring D em Bells." Eight waltz and ac-
cordion records include arrangements of
,. he Fell for ,a Feller from Oopsala,"
"When I Grow Too Old to Dream" and
"Hea.rts and Flowers." One sacred num-
ber, to be added to the regular catalog, ap-
pears with this group.
CHICAGO. - With increased business
permitting the Rock-Ola Mfg. Corp. to take
some healthy strides toward new high lev-
els, comes an announcement from President
David C. Rockola to the effect that Jack
Nelson, the firm's general sales manager,
has been promoted to the office of vice-
president. Nelson entered the manufactur-
ing business last June after he had served
on the Bil/board for 21 years. He will con-
tinue to act as general sales manager, but
he will have the new title of "vice-presi-
dent in charge of sales."
In discussing future prospects for the in-
dustry, Nelson declared: "The present
trend . . . should be encouraging to every-
one connected directly or indirectly with
the industry. Never in its history have
prospects been so bright for the alert coin-
man. The country is prosperous and there
is plenty of money. If coiomen will serve
tlleu customers correctly they will prosper
just as all other business men . . . After
plowing through the depression, bank holi-
days and similar obstacles, coin machine
men should find the going easy now, with
the excellent conditions that confront
them."
GOOD BUSINESS
LOS ANGELES.'--Inpicating that the
boom, predicted by a number of the na-
tion's economists, is already under way,
Los Angeles Operators Milton Goldbaum
and Bert Buetler have revealed that they
are enjoying good business through their
purchases of new cars. Goldbaum has a
new Terraplane and Buetler a new D odge.
WILL PAY CASH
"How about somethhzg for the "Police-
men's Benefit," lady?'
"Nothillg dohzg. I'm engaged to this
guy!"
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NELSON PROMOTED
• Decca replates 24 numbers to
meet demand for #lstandard" discs.
for Selectophones and polO's.
Must be in good condition.
Phone: CEntury 27869, Los Anqeles
OSCAR ABSCONDED
• CoUecUon man who disappeared
with cash and keys, wanted.
ST. LOUIS.-Absconding with collection
money and with a complete set of Rowe
Cigarette machine keys, Oscar Zinzel, 33
is very much wanted by the firm which
formerly employed him.
Described as being of slim build, 5 feet
6 inches in height, weighing about 130
pounds, round-shouldered, and driving a
1932 Ford sedan with a 1936 Wisconsin li-
cense number 107-325, word of Zinzel 's
whereabouts would be greatly appreciated
by M. I. Roufa, c/o Automatic Cigarette
Sales Co., 816 South Broadway, St. Louis,
Mo.
DECEMBER,
1936
I N A RECENT issue of Mills Novelty Co.'s
house organ, Spilllling Reels, three
Millsmen got together to make a symposium
on the need for modernization. With the
fast-approaching 1937 Coin Machine how
almost here, the reprinting of their com-
ments is most timely. Lots of new equip-
ment will be on display at the Hotel Sher-
man. Operators are urged to take the mat-
ter to heart.
MODERNIZE, OR PERlSH, advises Bob
chwarz: Just recently a newspaper article
statd that the Milwaukee Road has put into
operation a new Hiawatha streamlined train,
after studying and checking the original
Hiawatha, ever since it began to operate,
for improvements which could be incorpor-
ated in its equipment and service to make
it more attractive to its passengers.
At almost the same time the Burlington
Railroad announces a new Zephyr and sev-
eral eastern roads make announcements
along the same lines.
The airways, too, are doing the very
same thing. United Airlines, TWA, Amer-
ican Airways and others are placing, or
have placed, contracts for newer, more mod-
ern, better, more attractive ships to attract
tr,e public and to make them air-minded.
Even steamship companies are endeavor-
ing to outdo each other in offering boats
that are the last word in smartness, luxury,
safety and comfort. Not so long ago the
Ile de France was the last word in steam-
ship travel, finallv yielding to the Conte di
Savoia and now to the Queen Mary. An,1
every time one of these smart modern boats
starts her maiden voyage there is a great
to-do, with notables present, cameras click-
ing, cheering and hullabaloo.
And finally, before your new Ford or
Chevrolet or Buick or whatever car you
drive is released to a breathless public, there
are reams and reams of advertising copy
broadcast in every newspaper, magazine and
billboard, until you are absolutely groggy
with all the wealth of refinements, luxury,
riding qualities, performance and economy
which each car claims to possess.
And, when it is all said and done, the
same process will be repeated next year,
and the year after, and the year after that
by the railroads, the airways, the steamship
companies and the automobile manufac-
turers.
Why? Because that's progress. That's
the way things are done in this world of
ours today. We must modernize or we
perish.
SHIFT-IN TIME! warns Les Purington:
D o you think the original Hiawatha is
"Norn out? D o you think the 160-mile-an-
hour Boeing planes won't fiy any more?
Do you believe that the Ile de France is an
old, antiquated ship, or do you think the
auto you bought just last year is going to
fall to pieces?
0, you don't. But still you believe that
the new train or plane or auto is much more
desirable when you come to patronize it,
because it is modern, up-to-date, swell.
You feel a personal pride when you step
off the ultra-smart streamlined train, or
when you walk down the gangplank of the
Queen Mary, or purposely slam the door
of your brand new car, after you have
driven up to the curb with a flourish.
And the other poor mortals see you and
envy you, and secretly resolve that they will
also ride in that train, or come down that
DECEMBER,
1936
Clever Operator
Prevents Cheating
H
ERE'S how one clever operator, a
Southerner, eliminated the few
slugs that were getting into one of
his machines:
Suspecting that some of the em-
ployees of the restaurant, where this
particular machine was spotted, were
the offenders, he chose a time for
servicing the equipment when he
knew that most of them would be
present.
He opened the machine, drew his
handkerchief from his pocket and
covered his fingers . Then, very gin-
gerly and very slowly, he picked up
the slugs, one at a time, from the
money drawer.
" What're you doing that for, "
asked one of the waiters.
"Oh, the D epartment of Justice
wants me to bring them some slugs
so they can study the fingerprints,"
the operator replied.
Did he find any more slugs in his
machine? He did not!
gangplank or slam the door of their spark-
ling new auto some day when you are
watching.
And the reason they envy you and re-
solve to do as you are doing is because
they realize that you are up-to-date, modern,
in step with the times.
ow this very same line of reasoning
applies to your business as an operator of
machines, whether they be Bells, Venders,
t:tbles, phonographs, or peanut machines.
To make the most out of your business,
you must prove not only to your location,
but also to the players or customers of your
machines, that you are modern, progres-
sive, in step with the times.
You have a lot of old junk machines in
several of your locations that are just about
as modern as Lincoln Beachey's pusher
plane, and your stock excuse is, "that loca-
tion doesn't make enough money to install
a new machine." That's not true. That's
just an evasion.
If a location is not good enough for a
new machine, you ought to stay out of it,
and if it isn't safe enough for a new ma-
chine, you should also stay out of it. In
the first instance you work for nothing and
in the second instance an old machine will
cause as much trouble as a new one.
But if you put a new machine into a
location that you consider isn't good enough
to warrant a new machine, in 99 cases out
of 100 it will develop into a spot which
shows a profit. Why? On account of the
new machine.
"SPARKLE, ZIP, ZEST!" Charley Snyder
says the people are familiar with newness:
Remember that the people who play your
machines have had newness, modernity,
sparkle, zip, zest, played up to them by
every advertising medium known, so that
they finally think that unless a thing is new,
modern, up-to-date, that it's no good, and
they won't give it a tumble.
This is a fact. You have seen the bar
in the hotel become a chromium furnitured,
indirectly illuminated cocktail lou nge. You
have seen the hamburger joint become a
modern, bizarre gatheri ng-place, where the
customers delight in eating glorified ham-
burgers, and you have even seen the one-
armed restaurant become a streamlined air-
conditioned place for people who love to
dunk their machine-made doughnuts in
modern, dated coffee.
And everybody loves it, because it's mod-
ern, up-to-date, smart. And the proprie-
tor's cash registers ring, and ting, because
people wise go way out of their way to
patronize anything that's new, modern, dif-
ferent.
If you can't see the connection between
what I have mentioned and your present
equipment of old machines, then you ought
to start peddling shoestrings. But if you
see the point, as I know you will, then by
all means tart right now to modernize
those machines. Keep in step with the
times. Make money with new, smart, mod-
ern equipment. Be progressive.
The stream of coins that's waiting to go
through that new machine you are going to
order next week is now going through that
new machine which the other operator ord-
ered last week, because he was modern and
up-to-date.
Sit down right now and write, wire or
phone in the order for that brand new ma-
chine which you know you should have.
TO CHICAGO
LOS ANGELES.-To insure their arri-
val among the first gatherers at the Annual
Chicago Coin Machine Show, Frank Sho-
walter of Orange, Calif., representative for
Caille Brothers Co., and Max Sax, travel-
ing representative for Superior Salesboard
Co. of Chicago, are leaving a month in ad-
vance, according to report. The pair will
drive East in Sax's Studebaker.
BACK FROM TRIP
ATLANTA, Ga.- . D. Eubank of the
C. D . Harris Cigar Co., and Mrs. Eubank,
have just returned home from a month 's
motor trip. Their itinerary included the
exposition at D allas and Fort Worth and a
visit to Mexico City.
METER REVENUE
TOLEDO, Ohio. (RC)-Newly installed
parking meters on Toledo's downtown
streets yielded receipts amounting to 1,397
to the city during the first week of oper-
ation. The city expects to derive about
'70,000 a year from the meters. Eventually
the number who pay fines of a dollar for
overtime parking may also increase as en-
forcement tightens.
NEW OPERATOR
PUEBLO, Colo. (RC)-An enthusiastic
new operator here is Perce Flannagan, a
druggist. Flannagan has had twelve Bally
Babies on location since November 15, and
reports a very satisfactory income from
them. He states that he intends to buy
more machines about the middle of Janu-
ary.
ACQUITTED
MO TEREY, Calif.-Remaining out for
only six minutes, a typical jury which in-
cluded three housewives acquitted William
H. "Red" LaVelle, local coin machine man,
of all charges of gambling. The recent
trial was held in justice court with Dis-
trict Attorney Anthony Brazil prosecuting.
The machine in question, a Pace's races,
was adjudged an amusement device.
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