Coin Machine Review (& Pacific ...)

Issue: 1936 April

• • •
No wonder operators are cleaning up with
the 1936 Wurlitzer-Simplex. Location own-
ers demand it. Phonographs that cannot
compete with the Wurlitzer-Simplex in
beauty and tone must make room for the
Simplex - find less profitable locations.
America's most successful operators know
this - operate with the Wurlitzer-Simplex.
(Above) When Ben Neubauer,
Wurlitzer - Silllplex Operator,
Thibodaux, La. and his service
man, Scotty Brown, decided to
cover the waterfront recently, a
Wurlitzer-Simplex ca meraman cov-
ered them and asked Ben what he
had to say about the Wurlitzer-
Simplex. So, after posing for a pho-
tograph, Ben remarked, "This year
is the first time in my music
operating .experience when I
know positively I need have no
fear of competition. I know the
Simplex will stay in the best lo-
cations in my territory."
(Below) Like so many Wurlitzer-Simplex Operators,
W. P. Halllel of Concord, N. H. is fond of travel.
The snapshot below was taken of him on a recent trip
South with Mrs. Hamel. His success with the Wurlitzer-
Simplex is helping him to enjoy some of the good thing>;
in life. In his own words, "Congratulations, Wur-
litzer! The 1936 Simplex
is the g reat est money
maker I've ever seen."
(Above) When A. R. Kiser of
Charlotte, N. C. (standing by ,
car) left for Florida with Mrs.
Kis(lr (shown at wheel of car)
a few weeks ago, Mr. Kiser said,
"We will enjoy our trip to
Florida, knowing that Wurlitzers are coining money while we
are away." While Mr. and Mrs. Kiser are away, the go-getting
Kiser organization will carryon, which means that Mr. Kiser won't
have anything to worry about when he
gets back. Those in the complete Kiser
organization, reading from left to right in
(Below) Howard Kass,
group photograph are: W. E. Keeter, W.
center, Geo. Ponser,
D. McLister, O. B. Deaton, Ruth
Jeft, and Archie Kass,
right, proprietors of t he
Cathey, Mrs. A. R. Kiser. Mr. A. R.
Major Alllusclllent
Kiser, F. C. Cathey, E. E. Prissby.
Co., Newark, N. J.
Howard Kass said , "Ev-
erybody in my organ-
ization is sold on the
Wurli tzer-Si mp lex.
The Full Unit Control
and Simplified Coin
Trip Mechani.~m cer-
tainly made a hit with
the boys in the Ser-
vice Department."
(Above) C. F. Guenther of
the Aireola COIllpany,
Cleveland, Ohio (the man
pointing) never tires of dem-
onstrating t he Wurlitzer-Sim-
plex- says, "Since taking on
the Wurlitzer-Simplex, we are
convinced there is nothing to
compare with it and we are now
gradually disposing of all our other
instruments. The new 1936 series is the
talk of the Cleve land area."
(Above) Jack Gutshall, Partner of the P & G Amusement Game,.
Company, Los Angeles, right, is a horse race enthusias t- watches all
th e score 'boards on the Santa Anita tracks-is said t o come out a winn er
over any racing game. His partner Jack Pfeffer, (third from right)
would rather develop games and other mechanical devices-is r egard ed
as one of the best game and phonograph mechanics in the country. At
Christmas time he rejuvenates disca rd ed marble games, gives them to the
kid s in the neighborhood Christmas morning. At left is Ray Suhr, P & G
Service Departlnent Manager. In center of group at right is W. E. SimIllons,
Wurlitzer-SiInplex Factory Representative. Typical of both partners' senti-
ments, J ack Gutshall said, "Our hats off to Wurlitzer-Simplex for the new 1936
phonograph which fulfills et'ery requirement for the success.ful operal;or."
HOED IHE BEST EOEITIONS
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193 (j" WURlITZER-5IMPlEX
(Below ) ArkansasStateAssociation music m achine operators yote solid
ror Wurlitzer-Simplex. This group of operators met in North Little ~
Hock, Arkansas, Sunday, February 23, 1935, for the purpose of
forming a state association of automatic music machine operators,
which will be known as Arkansas Music Operators Association. All
were Wurlilzer-Simplex Operalors. Those present were: Back row,
reading from left to right: Cliff Cashion, Little Rock; M. L. Arxn-
s trong of Arxnstrong & Veasy, Brinkley; B. L. Williaxns,
Stuttgart; W. J. McPike, LittleRock; O. F. Kraxner,Wurlitzer-
Sixnplex Factory Representative; T. I. Steed, Pine Bluff; J. D.
Dunaway, Conway; J. H. Griffin of Griffin Axnusexnent Co.,
Fort Sxnith.
Front row, reading from left to right : P. A.
Veasy of Arxnstrong & Veasy, Brinkley;
Roy Bangs, Owner of DeLuxe Novelty
Coxnpany, Little Rock; Sibyl Jernigan,
North Little Rock; Mary Lee Watten,
North Little Rock; Marian Jernigan,
North Little Rock; F. E. Ragsdale, Caxn-
den; H. W. Jeffries, Jeffries Axnusexnent
Co ., Fort Sxnith; John Lixna, North
Little Rock.
The enthusiasm of Arkansas operators for the
Wurlitzer-Simplex was expressed by some of
those present, whose statements verify the
profits and strong competitive position which
Wurlitzer-Simplex Operators enjoy. Said F.
I. Steed, of Pine Bluff, Ark. , "Take my ,
word, the 1936 Wurlitzer will increase
your collections 25% on any location."
Roy Bangs of Little Rock said, "I have
always conside red the Wurlitzer-Siptplex
the outstanding automatic phonograph
and since receiving the new' 36 models 1.
know that it outs teps all cOlnpetition."
W. J. McPike, Little Rock , Ark . , expressed
his enthusiasm in these words, "Whenever
locations demand quality automatic
music-that's where I place a '36 Wur-
litzer-Simplex and definitely know my
instrument will stick."
(Above) Needless to say, George L. Mare-
schal and son George, Jr., St. Louis,
shown here with Mrs. Mareschal, are
great homebodies-also successful Wur-
litzer-Simplex Operators, as evidenced by
the following, which refl ects Mr. Marc-
schal's enthusiasm , "The 1936 Wurlitzer-
Simplex is head and shoulders above
other automatic phonographs."
(Left ) The success of the General Axnusexnent Coxnpany, Wash-
ington, D. C . is not the only achievement of the Cisenfeld family.
Sam, for instance, was with the Government as Chief Radio Opera-
tor during t he war. He is shown in the picture at the left in his
officer's uniform-which in our opinion is pretty nifty. In the group
picture from left to right are: Saxn isenfeld, J. A. Darwin,
Wurlitzer-Sixnplex Factory Representative, Harry Cisenfeld ,
Queenie Mattingly, Louis Cisenfeld and Jack Cisenfeld.
Speaking for the Cisenfeld clan, J ack says "The beautiful cabinets
of the 1936 Simplex give you an edge on competition. The
tone, performance and efficiency of the instrument mean
you can outclass every competing automatic phonograph."
(L eft) As one of the most successful
Western Operators, with 10 years
experience. W. H. Newell, Wichita
Falls, Tex., says, "I am operat-
ing Simplex phonographs exclu-
sively and the only trouble is
they don't ship me enough of
this wonderful 1936 model, keep-
ing me worried all the time by
my, customers."
(Ri.ght) Carl F. Trippe, President ofldeal Novelty Coxnpany, St.
I,ouis, finds every day a busy day si nce operating with Wurlitzer-
Simplex Automatic Phonographs. From the looks of things he has
his hands full- but like most Wurlitzer-Simplex Operators, probably
thrives under hard work.
He is shown here with members of his organization, who appear to
be adding up profits and handing in orders in great shape. Of his
experience with the Wurlitzer-Simplex, Mr. Trippe says, "The
most beautiful cabinets I ever saw and the most natural
tone I e'v er heard."

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