Coin Machine Review (& Pacific ...)

Issue: 1936 April

New Mills Do-Re-Mi Now Ready for Coast
• c. C. Helm in San Francisco and Ellsworth Lucore in Los Angeles announce
deliveries being made on new phonograph.
WHICH IS
WHICH-~:;,!el~~,:
large feet
and the head piece made from five and ten
cent store mirrors is the Polynesian chief of
the village of Nuuuli on the island of Tutuila
in the Samoan group. The short. fat. bald-
headed left handed lucky fellow wearing
shoes is none other than Arthur M. Keene.
editor of The Midway Driller of Taft. Calif.,
and erstwhile operator of Wurlitzer and other
coin operated equipment along with his son
Walter. Both are well known to the coin
LOS ANGELES.-In response to inquir-
ies- .. from music operators on the Pacific
Coast, announcement has been made by C.
C. Helm, zone manager for the Mills Nov-
elty Co. phonograph division in San Fran-
cisco, and E.llsworth lucore, district man-
ager with headquarters in Los Angeles, that
the new Mills D o-Re-Mi phonograph is
ready for delivery in this territory. First
shipments were expected early this month.
Mr. Helm's headquarters is at the Wil-
liam Taylor Hotel in San Francisco, while
Mr. Lucore maintains his office at the Jon-
athan Club in Los Angeles.
H. W. Davis, factory representative for
the Mills phonograph division in Southern
California and adjacent territory, announces
his establishment of headquarters at 542
North Arden Boulevard, Los Angeles, for
sales of the Do-Re-Mi and its companion
phonograph, the.peLuxe D ance Master.
The new Do~Re-Mi, first introduced at
the Coin Machin-e Show in Chicago in Feb-
ruary, is now swinging into the production
schedule at the Mills plant, it was reported
from Chicago by W. P. Mudgett, of the
firm's sales division.
Among the novel features of the new
model , in addition to a recently perfected
coin chute which Mills engineers say is
"99 9-10 per cent" slug proof, is an un-
usual play stimulator called the radio coin
box. The latter is a portable unit by which
location patrons may deposit coins and se-
lect their record programs by remote con-
trol without the necessity of going over to
the phonograph itself. Dual Speakers also
are featured on the Do-Re-Mi.
BABGAINS!
USED PHONOGRAPHS
late model
operating fraternity.
JOY UNREFINED
• Wurlitzer cps and wives quests
at Cafe de Paree party.
LOS ANGELES.-Although the photo-
graph of the affair didn 't turn out so well,
the dinner party given at the Cafe de Paree
March 20th for Wurlitzer operators and
their guests by W . E. Simmons on the occa-
sion of a visit here by Homer E. Capehart,
vice-president and general sales manager of
the Wurlitzer Mfg. Co., and Mrs. Cape-
hart gives THE REVIEW a chance to do some
word picturing.
Some 15 3 guests checked in for the gay
party, at which Homer Capehart gave a
brief talk without the expected assistance of
his pal from Bakersfield, Phil Brown.
"Cape" reveal ed that he had some swell
comebacks prepared in case Phil was in his
usual form, but somebody else stole the
spotlight from Phil , and " Cape" had to
think up a lot of new ones.
ROCK-alA
SEEBURG
WURlITZER
MIllS
CAPEHART
GABEL
Write or Wire tor Detailed In/ormation!
W e have a good selection of late mode l phonographs at very reasonable prices .
W e w ill take your old p hon ograp h in trade for a new one , giving you a very
libe ral tra de-in allowa nce .
L. A. GAMES COMPANY
(WM. NATHANSON)
2833 West Pico Street
Los Angeles. Calif.
PHONOGRAPH OPERATORS
60
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rying Case has been NAT IONALLY ACCLA IMED
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RECORD CARRY I NG PROBLEM."
F. ~~r~h'C~~~~I;!~le,
8]95
Mc Cormick Mach ine Co.
April.
1936
COIN
GREENVILLE
NORTH CAROLINA
MACHINE
REVIEW

91
Calif. Music Operators' Ass'n
(SOUTHER N DIVI SION)
F. B. ROBINSON. Secretary
HARRY WINSLOW, President
BISHOP MOORE, Executive Vice-President
Headquarters: Suite 530, Transamerica Bldq .. Los Anqeles
organization can even the present scale be
MEETING OF APRIL 6th
maintained.
INTROD UCTION of Bishop Moore, Los
The advantages to the members of meet-
• Angeles attorney, as executive vice-presi-
dent of the California Music Operators' As- • ing each other socially at the meetings and
of discussing problems common to all has
sociation (Southern Division) by President
been proven. Under the code of ethics of
Harry Winslow on behalf of the board of
directors marked the April 6th meeting,
held at Paulais Cafe, 3033 W. Seventh
Street, Immediate incorporation of the As-
sociation was announced by Attorney Moore,
A large delegation was on hand, includ-
ing Frank Kirk, M. J. Frieze, C. T. Pres her
and E. E. Peterson of San D iego and the in-
evitable Phil Brown of Bakersfield, who
bought a life membership with four pints
of Schenleys after Sanders Brothers had
paid his initiation fee with two pints. L.
B. Webb held the winning ticket for a
quantity of Permo-Point Needles donated
by the record companies, and three dozen
records donated by American Record Corp,
(Brunswick-Columbia), Decca Distributing
Corp. (Decca) and Leo J. Meyberg Co.
(Victor ) brought $24.70 to the Association
treasury in a progressive auction , Final
bidder was Sid L. Fair. M . L. Harker of
the Bureau of Power and Light further re-
quested the co-operation of aJl phonograph
operators in completing plans for changing
- This photo of Homer Capehart, popular sales
over to 60-cycle frequency on municipal
head of the Rudolph Wurlitzer Co.. was
power lines.
snapped while Capehart was the guest of the
Harr y Dr ollinqers at th e ir new home, Nickel-
INTRODUCTORY MESSAGE
built, near Dallas.
COWBOY CAPEHART
T HE
California Music Operators Asso-
ciation is an organization which has
the organization, members may not canvass
or in any way interfere with another mem-
ber's location. The organization now
recommends a certain percentage to be paid
for locations, which percentage wi ll give a
fair return to the operator. When the
membership has reached a certain point, the
organization wi ll be able to positively fix
the scale instead of only recommending it.
We have now an agreement from one
of the largest manufacturers that car load
lot rates shall be allowed to our members
even when purchasing in L.c.L. lots. We
also are negotiating an agreement with this
manufacturer that our members are the only
ones who may purchase his machines in
Southern California. It is possible that
such agreements may be later completed
with other manufacturers, and it is the hope
of the members of this organization that we
will some day be able either by appea ling
to their intell igence or by other means,
cause all operators of coin-operated auto-
matic phonographs in Southern California
to obtain a fair return upon their invest-
ment. What operator can object to that,
and isn't that an objective worth striving
for?
-
. . -.
.
"
,
..
-
,
. Iri closing, I want to pay a just and well-
deserved tribute to Paul Blackford and h is
splendidly edited magazine, the PACIFIC
COIN MACHINE REVIEW. The splendid as-
sistance and loyal suoport which Mr. Black-
ford and this magazine have given us con-
tinuously since the inception of this or-
ganization has been an inspiration, is de-
serving of th e lasting gratitude and appre-
ciation of our members, and is something
to which we will all some day look back
upon as one of the main factors of the
success of this organization.
BISHOP MOORE,
Exewtive Vic e-President.
THESE WURLITZER·SIMPLEX
FACTORY REPRESENTATIVES WILL
HANDLE YOUR MUSIC REQUIREMENTS
been created to fiJI a vital need of the oper-
ators of coin-operated automatic phono-
g raphs, and that is the need for organiza-
tion. The absolute necessity for this or-
ganization and the many ways in which it
can and will be of immense benefit to its
members are obvious to all.
As individuals, the operators are power-
less ahd helpless in the face of arbitrary
and unwise taxation or other legislation
which may affect them, and without such ·
an organization, cut-throat competition is
inevitable.' In such competition, aJl oper-
ators will be finally forced to meet the scale
of percentage established by the least effi-
cient operator, which means that, ultimately,
there will be no profit for anyone in this
business, for the least efficient operator usu-
~lly goes broke in any business. Only by
organization and by co-operation through
W. E. SIMMONS
1121 Venice Blvd.
Phone EXposition 5113
Los An~eles , Calif.
FRED FIELDS
11233 Phinney Ave.
Seattle, Wash
II Write
Your
Own Ticket
\
Phonoqraph, Pin Game, Slot, Diqqer
STOCK COLLECTION BOOKS. Write
for Free Sample or See Your Jobber.
R. Q. KRAMER
c/ o Shirley-Savoy Hotel
Denver, Colo.
IMPORTANT
W rite d ire c t for q uotation o n ANY stl1e
o! s p e c ially p r inted books, including
cigar ettes and mer chandise machine
books .
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Eastern Montana
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Colorado
Utah
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,.
BAL TI MORE SALESBOOK CO.
120 W e st 42nd Str eet
New York City
All.: Chas. Fleischman
See Page 98
92

COIN
MACHINE
SOLD EXCLUSIVELY TO OPERATORS
REVIEW
APRIL .
1936

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