Eighty-two
THE PACIFIC COIN MACHINE REVIEW
Advance Outgrows Third
Location in Four Years
SAN FRANCISCO-The Advance Auto-
matic Sales Company, which has outgrown
its quarters three times in four years, has
again moved to its new and larger quarters
at 1021-23 Golden Gate Avenue, across the
street from their former location at 1082
Golden Gate Avenue_ In the new quarters
the Advance has one of the finest jobbing
establishments in America.
Lou Wolcher, head of the firm, describes
his new quarters to THE REVIEW and we
quote as follows from his letter:
"Here at 1021-1023 Golden Gate Ave.,
we are the only jobbers on the whole coast,
and to the best of my knowledge who oc-
cupy an entire building devoted exclusively
to the display, sale, and service of coin ma-
chines. A rear entrance facilitates receipt
and delivery of machines without annoying
the salesroom.
"Another feature that I offer to the op-
erators that no other jobber does, is our
game room. Here on the upper floor of this
property we have a room equipped with a
ping pong table, full professional size, and
a professional pool table for the exclusive,
and free use of the operators. Here they
congregate in poor weather, and off days
kill a little time playing one another. The
only restriction I offer them in this room is
that absolutely no dice games or card games
be started, and the request that bets on
ping pong and pool be merely nominal
ones.
"The balcony as shown in the interior
photograph will, after it has been properly
fixed up, be "five and ten row," meaning
that all games that are offered at low close-
out prices, such as five or ten dollars each,
will be lined up on this balcony from
which point they can never come in on trade
again here in this office, and are priced
specially as a closeout feature for this rea-
son.
"Our shop is completely equipped to han-
dle any kind of repair, being completely
equipped with electric buffers, grinders,
drill presses, lathes, and a tool inventory
which will run in excess of $1500.00.
"Another department which is included
in our ground floor layout, but which, un-
fortunately, did not come through in the
picture, is our parts department. Here we
can offer springs, rubbers, marbles, contact
points, kickers, switches, and every type
of part for practicaly every game on the
market.
"While we will cheerfully admit that the
pin game type of machine is by far the
largest of our total volume, none the less
we do carry in stock every type of vending
and service machine on the active market,
and our sales of these items is a very sub-
stantial part of our total.
"In vending machines we particularly
feature the 104 different types made by
the Advance Machine Co. of Chicago, which
firm's products we distribute here on the
coast. In the cigarette machine field we
are the exclusive distributors for the N a-
tional Cigarette machine of St. Louis, by
far the most attractive, and most fairly
priced machine on the market.
"Garage space in our own building is
large enough to handle two cars at the same
time."
•
•
Coast Men
Off to Show
LOS ANGELES-The 6:30 P.M. train
on the Southern Pacific lines steamed out
of Los Angeles on the 13th bearing the
local men taking in the 4 day coin ma-
chine show at the Sherman hotel in Chi-
cago opening on February 18th.
Among those leaving for the show were
Sol Gottlieb, Abe Chapman, Mr. Glanz,
Harry Stearns, R. S. Diller, Frank Kozin-
sky, H. L. Stuart and Jack McClelland.
•
"Would you mind walking the other
w'y and not passing the 'orse?" said a
London cabman with exaggerated polite-
ness to the fat lady who had just paid a
minimum fare.
"Why?" she inquired.
"Because, if 'e sees wot 'e's ben carryin'
for a shillin 'e'll 'ave a fit."
Street frontage of the Advance Auto-
matic Sales Company's new quarters.
The firm occupies the entire building.
FEBRUARY,1935
• Wolcher·s New Quarters •
Interior of the new quarters of the Advance Automatic Sales Company in San
Francisco. Lou Wolcher, head of the firm, is on the right of the picture wearing
the broad smile.
New Four
Genco Offers New Jobbers,
Distributors Golden Opportunity
Shot Game
CHICAGO-Exhibit Supply Company in-
troduced another new idea game this week
in what they call Radio Station. It is a
4 shot game. There are 4 holes that allow
free plays. An unusual display card reads
"For Greater Amusement tune in Radio
Station LO.U." The player is then directed
to "shoot three balls to tune in Station
LO.U. and shoot the fourth ball to get
distance."
The playing field is similar to Exhibit's
Rebound except that holes have the letters
LO.U. instead of the customary scores and
other holes have the numerals 2-3-10 etc.
No reward card is necessary because when
the player spells I.O.U. and then places
a ball in a numbered hole, the number on
that hole indicates the number of skill
points awarded.
"Radio Station is a fast game, ideal for
locations where customers have a limited
amount of time to spend," said Leo Kelly
of Exhibit Supply Company. It is the kind
of game that operators need because it
enables them to get the big play from a
location while the players are in the store
at noon time when a tremendous amount of
play is possible in just a very few min-
utes."
•
•
Read the Review
Fisher's Band
On Vocalion
NEW YORK-Among dance orchestras
the group of musicians which Scott Fisher
has assembled under his leadership stands
out prominently because of their high
ability, as demonstrated in their handling
of the particularly interesting arrangements
which Scott always provides for any num-
ber. Vocalion records just completed by
this orchestra who-as is the case with all
Vocalion artists-are under exclusive con-
tract, include some of the popular numbers
most in demand at the moment and with
a wide acceptance wherever heard.
"Tiny Little Fingerprints" and "In a
Blue and Pensive Mood" make up Scott's
Vocalion Record 2879, both numbers being
presented in conventional fox trot rhythm .
On Record No. 2878 are to be found
"Haunting Me" and "Just a Fair Weather
Friend" also as fox trots, and each of
these four numbers has been given a spe-
cial arrangement enabling the talented
members of the orchestra to exhibit their
utmost as to playing ability.
•
Read the Review
LOS ANGELES-Opportunities to be-
come the top-notch jobbers in the states
of Oregon, Idaho, Utah, Colorado, Ne-
braska, North and South Dakota, Texas,
New Mexico and Wyoming are offered by
Genco, Inc., in an announcement made this
month.
Commenting on the opportunities await-
ing jobbers in these sections, Dave Gens-
burg, of Genco, said:
"Here is an opportunity for jobbers and
distributors to come right to the front in
the state in which they are now located.
Criss Cross, with lights, was introduced in
the state of California about the fifteenth
of January and today it leads all sales for
the jobber and distributor and is taking in
more money for the operator than many
competitive games on the Pacific Coast.
When the game was introduced in Lns
Angeles for test, and after three weeks
play, the game seemed to gain momentum
in 'take' instead of falling off as most
games do. For example, one game on lo-
cation took in $80.00 the first week, $92.50
the second and $138.00 the third week and
is getting better all the time.
"Here is an opportunity for Mr. Jobber
or Distributor to tie up with a game that
is a proven winner. In other words you are
not buying a pig in a bag, but something
that is proving itself beyond a doubt the
biggest and fastest money maker on the
market today. The operators that have
Criss Cross say it is like old times when
the game will pay for itself the first week
or two."
•
•
Read the Review
Pittsburgh Burglars
Raid Oriole Offices
PITTSBURGH-The offices of the Oriole
Coin Machine Corporation, 1410 Fifth Ave-
nue, were burglarized some time during
Saturday night, January 12 and Monday
morning, January 14. Alfred Block, mana-
ger of the store, said only a few dollars
were taken. Evidently the thieves had ex-
pected much better results than those ob-
tained.
This same thil]g happened once during
the time the building was occupied by a
bank. Precautions have been taken to fore-
stall the possibility of this again happening.
Mills Celebrates
47th Anniversary
CHICAGO-Mills Novelty Company is
this year celebrating its 47th year.
As fitting testimony of the record of this
great concern, Mills Novelty Company is
now building a four-story factory addition
to its huge factory and a brand-new four-
story office building. The Mills factory
and office will cover five city blocks in the
City of Chicago. Employment is furnished
to over 1500 people. The Mdlls organiza-
tion is headed by Fred L. Mills, president,
who says, "This is our fifth factory addi-
tion in six years, and has been made
necessary due to the tremendous develop-
ment of our business during the past
twelve months. 1935 will undoubtedly be
by far the biggest year in our business."
Ralph J. Mills. is Vice President; Herbert
S. Mills is Treasurer; and Hayden R. Mills
is Secretary. The Mills organization is
modern, closely knit, high keyed. It is
always able to do big things on short
notice, and its record is truly an inspiring
one.
Mills plans to introduce at the Coin Ma-
chine Show this year at least twelve brand-
new models of its various products, and it
feels sure that these machines will meet
with instant and universal acceptance.
•
Replay Feature
On Quick Silver .
CHICAGO-A device making possible
the replay of free games and thereby re-
quiring less of the location owner's time
is a feature of Quick Silver, a new pin
game announced by the J. H. Keeney & Co.
Quick Silver has a free game registering
device that automatically records free
games won by the player and deducts one
for each free game played. It also records
the payouts made by the location, permit·
ting an accurate check by the operator.
•
Ole Olson, who came into the village
one day and inquired of the restaurant
proprietor, "Got any squirrel whiskey?"
"No," said the restaurant man, "but I
can slip you a little Old Crow."
"Aye don't vant to fly," said Ole. "Aye
yust vant to yump around a little."
. REVIEW ClASSIFIEDS BRING RESUl IS Yet Cost Only 2c Per Word
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