Fourteen
THE PACIFIC COIN MACHINE REVIEW
FEBRUARY,1935
'Great Colonnade' Given
Praise by the Industry
A N impulse already has started through
the presentation of Pacific's Great Colon-
nade that is bound to become recognized
on all sides as a giant forward movement
for the coin machine industry_
While the immediate purpose of this
presentation in THE REVIEW'S December is-
sue was to serve operators and jobbers
with a better working knowledge of the
machines they operate and market, never-
theless a deeper significance is attached to
the Colonnade portrayal of Pacific Amuse-
ment products. That significance rests in
the improvement of public relations every-
where, and the making of more amenable
sentiment toward coin-controlled devices of
all kinds.
The Colonnade idea, as advanced and
put into effect by Mr. Fred C. McClellan,
called for a most comprehensive and thor-
ough understanding of those essentials
necessary to the betterment of operating
conditions. It called for an enterprising
spirit, and the will to assist operators and
jobbers- the desire to make the way more
straight for them in surmounting many
age-old problems encountered from time to
time.
When interviewed relative to his thoughts
behind presenting the Great Colonnade,
and the reactions accruing subsequent to
its appearance, Mr. McClellan commented
as follows: "It is not easy to recognize the
birth of a new era, even though we stand
in its presence. The tendency to resist
change is only human; however, new in-
dustries, new ideas, new products, and new
forms of amusement as well, are rapidly
supplanting the old order of things.
"N 0 longer does the cloak of suspicion
veil the coin machine business, as it has
done in days gone by. Instead, there is a
sharp and widespread awakening as to its
importance, with a general movement on
the part of allied and dependent industries
for extensive participation in its further
development. In fact, people in all walks
of life have become interested in the coin
machine business of late, as a worth-while
means for making a profitable and respect-
able livelihood.
"We therefore deemed it most fitting and
timely to prepare a comprehel1sive treatise
on the business, and the Colonnade of
Pacific products just naturally fell· into
line. You may recall how people regarded
automobiles, airplanes, electric refrigeration,
air conditioning, and hundreds of other
products of modern engineering with skep-
ticism, until they could no longer with-
stand the pressure of the new and improved
ideas. Then suddenly all rushed to adopt
them_ And so it is with our own great
modern industry_
"Not until the public pressure for coin-
operated amusement games became too
strong for doubt were they recognized as
practical realities, and the industry became
new-born. It has grown in leaps and
bounds until it has now become an integral
part of the nation's business, and with
America again turning into a new cycle
of greater achievement, I look forward to
an unprecedented demand for modern coin
operated devices throughout 1935, without
placing any limit on the extent it will
reach_
"I am convinced by every evidence that
the coin machine industry is responsible to
no small degree for helping sustain the
profit system for operators, jobbers, and
the makers of machines to a normal extent,
all through the time when outside inter-
vention in many other lines seemed to be
the only alternative. So, in order to ad-
vance a more thoroughly instructive treatise
to the trade itself, and to promote good
will and better public relations, we offered
our symbolical interpretation-'The Great
Colonnade of Pacific.' We have been de-
luged with many welcome letters, tele-
grams, and verbal words of praise for our
work along this line."
Some of the comments on Pacific's
"Great Colonnade" follow:
PAUL GERB E R, Gerber & Glass Dist.
Co., Chicago-"We consider the 'Great
•
I
-nlpSU! JO
tiona! work _ _ . serving to benefit the
industry as a whole ... a mighty bulwark
for any operator establishing his rights . ."
S . I. STANLEY, Automatic Amusement
Co., Memphis and Fort Worth-"You are
certainly to be congratulated on your pres-
entation of 'The Great Colonnade' ... You
have ,paid the industry a great compliment
E. E. R EYNOLDS, Dallas-" ... Per-
mit me to compliment you upon this
marvelous piece of work ... the most out-
~tanding pres~?tation ever offered in the
mdustry . . .
FRANK KIRK , Kirk Novelty Co., St.
Louis-"The 'Colonnade' presentation by
your company is the outstanding treatise
on coin machines of all times . . . a good
job well done."
WI LLIAM MARM ER, president Sick-
ing Mfg. Co., Cincinnati-"A great piece
of advertising, Fred. Keep up the good
work, it's a boon to the industry."
BI LL RABKIN -"I read every word · of
your 'Colonnade' section. It contained
h ighly instructive material and should
benefit your company and the entire in-
dustry."
GEORGE PONSER-"Read with inter-
est your 'Colonnade' section ... It is with-
out parallel in the history of the business."
NATIONAL AMUSEMENT CO. -
"We have read your 'Colonnade' section
from cover to back. It serves many pur-
poses that smart operators will recognize at
once. Permit our entire organization to
extend their congratulations for this splen-
did dissertation on coin-operated machines."
PAUL W . BLACKFORD, editor THE
REvIEw-"Add my compliments to the thou-
sands of messages of praise you have re-
ceived on the 'Great Pacific Colonnade,'
Fred. You have established a most bene-
ficial policy for the industry."
•
'WhiJe the Iron's Hot
*
Follow up Convention Leads
In
THE REVIEW'S
MARCH
SOUVENIR
EDITION
Gottlieb Takes
Firestone Game
CHICAGO-The newest game to be pro-
duced by D. Gottlieb & Co. is a creation
of Jack Firestone, it was revealed here in
an interview with Bave Gottlieb, head of
the company.
Dave disclosed that on his last trip to
N ew York he closed the deal that obtained
for his firm the latest creation of Fire-
stone's geni~s. Firestone is considered one
of the outstanding inventors in the coin
machine industry and is credited with hav-
ing contributed some of the most success-
ful hits.
Plans are being made to have the new
game in production for the annual exposi-
tion of the National Association of Coin
Machine Manufacturers here this month.
"This new game," declares Gottlieb, "in-
corporates a new action, new thrills and
new player appeal."
*
Complete accounts of the
Convention in story, pic-
ture and cartoon. Reserve
space now and send copy
before March 5th.
*
•
Bally Plant Busy
Producing " Action"
CHICAGO-Bally Manufacturing Com-
pany is starting off the N ew Year by speed-
ing up production on its new ACTION
game, and Ray Moloney, president, pre-
dicts that this latest product of Harry Wil-
liams' inventive genius will break all Bally
records for sales volume.
"M:echanically the game has been proven
by some 2000 machines which Harry dis-
tributed up and down the Pacific Coast:'
states Moloney. "These machines also have
proven the consistent earning power of
ACTION, and it is easy to see why operat-
ors in other sections are now forcing us
to run our own factory full force, while
Harry Williams' Automatic Amusements
Company is also working to capacity to
supply the western demand."
•
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