SEPTEIMBER, 1934
Pace Opens
WAHOO Is
Coast Branch Eckhart Game
CHICAGO.- A new game, WA-
HOO, has been announced by the
C. F. Eckhart Company here during
the past week. The game, a new
principal in marble games, is one of
the most attractive games on the
present market.
The game boasts of 14 outstand-
ing features and has 11 winning
holes and only nine losing holes. It
is an automatic payout table said to
gross from $25 to $50 a day.
•
Starting next month the REVIEW will be mailed only to those who have
already subscribed. A few sample copies will be mll:iled to new naI?es but no
repeat copies will be mailed to those who have receIved the paper m the past
and have not mailed in their subscription.
The October issue will be our Second Annual Fall Special and will be a
truly outstanding number. Mail the blank below today!
SUBSCRIPTION
ORDER
Pacific Coin Machine Re,riew
Enclosed /ind .................................................... ($ .................... ) Dollar(s)
for ............................................ year(s) subscription to THE RErIEW.
Name .......................................................................................................................... .
Two-Slot Idea
Successful
H.R. MASER
San Francisco.-The Pace Manu~
facturing Co. has again re-established
a direct btanch office at their former
location-Rooms 212-213 Marshall
Square Building, 1182 Mar~et Str~et,
San Francisco. Due to the mcreasmg
demand for Pace equipment on the
West Coast, they feel that it is neces-
sary to have their own local office, as
in this way they can give operators
the benefit of factory prices, as well
as factory service and cooperation.
All Pace products are warehoused in
San Francisco.
The new "1935" Pace COMET ma-
chines recently released are proving
very popular with Pacific Coast oper~
ators and winning their enthusiastic
acclaim. An excellent business is be-
ing enjoyed on this new machine in
all sections of the United States, in-
cluding the West Coast; also an ex-
tensive export business.
The new Race Horse Machine -
Pace's Races-exhibited at the Na-
tional Coin-Machine Show at the
Sherman Hotel Chicago, as well as at
the Los Angeies Show, and which
took both Eastern and Western oper-
ators by "storm," is now ready for
distribution. A sample of Pace's
Races will be on display in the San
Francisco office within the next ten
days.
.
In addition to offi.ces and show-
rooms, the Pace Company have also
made arrangements for 10,000 square
feet of space on the basement floor of
the Marshall Square Building. It is
their intention to establish here one
of the most modern and complete
shops West of Chicago. The very best
and most up-to-date machinery nec-
essary for repairing, overhauling and
rebuilding all types of coin-operated
machines will be installed. The shop
will be in charge of a skilled and ex~
pert coin-operated machine mechanic
from the factory--one who has had
years of experience in the repair de-
partments of the different factories
in the East. They feel they are for~
tunate in being able to transfer this
mechanic to San Francisco-it so
happens, however, that he wants to
locate in "Sunny" California.
We feel certain that H. R.
namic "Hank") Maser, Manager of
the Pacific Coast office and shop,
needs no introduction to local oper-
ators; or in fact, operators anywhere
in the United States. "Hank" is one
of the real pioneers of the coin-oper-
ated machine industry, having start-
ed at a bench in the "slot-machine"
department of Mills Novelty Com-
47
Do You Want Next Month's REVIEW?
CHICAGO. - "The only machine
with a 5-cent slot that actually takes
in 10 to 25 cents per game." This is
how Ray Moloney, president of Bally
Manufacturing Company, describes
CHAMPION, Bally's new automatic
pay-out pin game.
. This description naturally arouses
curiosity, as it is difficult to see how
a 5-cent slot will take in up to a
quarter a game. The answer is that
CHAMPION is equipped with two
slots. One is the regular slot which
gives the player 10 balls for 5 cents.
The other is a special "Out-Hole Ball
Recovery" slot. After playing 10
balls, player can get back as many
out-hole balls as he desires by depos-
iting coins in the speCial slot. "Out-
Hole" balls are released one at a time
at 5 cents each. Location tests indi-
cate that this clever new feature will
triple collections. A player who lacks
only one ball to win a substantial
payout will almost invariably deposit
another nickel to get back one of the
Out-Hole balls.
Another clever idea used in CHAM-
PION is the Mystery Gold Award. A
supply of special tokens are fur-
nished with each machine. Each
token has a "Free Game" value,
ranging from 5 to 20 free games.
Complete. instructions for operating
the Gold Award plan are furnished
with each machine. It is said to be
simplicity itself, and less than a min-
ute of the operator's time is required
to arrange for an intermittent pay-
out of the Gold Award Token in place
of the regular coin or token.
A neat but colorful display card is
also furnished calling players' atten-
tion to the ExtraSpecial GoldAward.
and a clever operating plan has been
worked out which enables operator to
get the full benefit of the ~ld
Award with a remarkably small m-
crease in pay-outs. Location tests,
according t9 Ray Moloney, Bally's
president, show an increase of $10 to
$25 in weekly collections, due to the
Gold Award feature alone.
pany more than twenty-five year<,
ago. Since that time he was connect-
ed with the sales department of that
same company for a number of years
and was also in charge of their Pa-
cific Coast office fat" several years.
Maser has been located in San Fran-
cisco for the last ten years, and dur-
ing the past five years has been con-
nected with the Pace Company. On
account of his wide and varied exper-
ience in this particular field, he is
very well equipped to understand the
operator's problems and requirements
and give him 100 percent service and
co-operation at all times.
Mr. Maser extends a c'ordial wel-
come to all West Coast operators to
visit his offices and show-rooms.
Address ...................................................................................................................... ..
City .... · .............. · ........................................................ State ....................................... ..
Operator .............................. Jobber .......................... Manufacturer ....................... ..
RATE: ,1.00 PER YEAR. $2.00 FOR THREE YEARS.
Cigarette
Operators
By ART WELD
Boys in the profesh are. sorry to
lose Smitty (Arthur E. SmIth to the
uninitiated). Smitty, who was the
industry's most energetic playboy,
now has a whole flock of pinball
games to play with. When I asked
him if he liked them better than
cigarette machines, he contactfully
evaded the question.
* * *
I've been trying to find out how
business is with the various slug col-
lectors. It seems the boys who want
to buy more cigarette machines try
to convince the operator who wants
to sell that business is on the fritz.
And the op who has some to sell tells
the man who wants to buy that biz
never was better. So what?
* * *
V. T. Whitten never misses an asso-
ciation meeting. He says little, but
I'll bet a good brass slug against a
counterfeit dime that he can tell
some of the noisy boys a lot about
the business. He operated various
machines in New York City for years
before the chain stores opened their
strings of chisel factories.
* * *
Chris Weber, inventor and builder
'Of a new type cigarette machine, con-
tinues to divide his time between
operating his string and perfecting a
coin chute that will shoot the
naughty old slugs.
* * *
E. C. McNeil, vice president, who
may grow into being president some
day, has taken the agency for a ciga-
rette vender of national reputation.
* * *
Will Ash is gradually pulling his
machines out of the high license dis-
trict and plaCing them in territory
where city officials have a heart in-
stead of a hand. He favors the San
Fernando valley and has moved his
teepee to Newhall.
* * *
What cigarette machine operator
recently retired a very beautiful
blonde from circulation?
Maybe
you'll find out if you Will Ash. (Yes,
I know; a pun is the lowest form of
humor.)
* * *
W. P. Johnson, acting secretary of
the association, and who does some-
thing or other at the Rowe office, got
a 'phone call for a machine the other
day which went something like this:
Voice: "This is the So-and-Sew gas
station and I want a cigarette r.~a
chine right away."
Pete: "Are you open all night?"
Voice: "No, but we get lots of calls.
Got to have it today sure. We had a
machine here but the operator was
always crabbing about it being short
and full of slugs so he took it out
this morning. Will you bring it right
out?"
(You guess.)
. Congratulations
Bally and Automatic Amusement Co., on
SIGNAL
Electrical Work Develo.ped and Supplied by
Hy-Ef Electrical Prod. Co.
1515 W. Pico Blvd.
Los Angeles
EX. 2221
Electrical Specialists to the Successful Coin Machines,
Contact, Signal, Etc.
Assures Large Profits!
RIIJLE
"RILL
NEW DEAL AMUSEMENT
Co.
1356 W. Washington Blvd .
. LOS ANGELES, CALIF.