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10
Rock-Ola Plans Show
Confidence
in Future
de-
To predict the future with any
gree of certainty is not altogether
the easiest thing in the world. What
tomorrow holds few of us know.
For this reason, our organization
prefers to let actual products and
policies tell the story.
That the Rock-Ola Manufacturing
Corporation is confident of the future
is evidenced by our present plans.
These include an expansion program
on an unprecedented scale, details of
which will be released shortly.
The Rock-Ola organization plans.
also, include the expenditure of a
quarter of a million dollars for the
development and perfection of new
and more profitable products for op-
erators. And, in the near future,
news of these new products will be
sent to operators throughout the
world.
It is not my purpose to take a lot
of your time by delving into a lengthy
story of the future. But, I believe,
I can sum up a long story in a few
words: The Rock-Ola Manufacturing
Corporation places at your command
its complete facilities and resources
for your profit and progress--you
can always depend on Rock-Ola for
the kind of co-operation that really
means more money for you.
DAVID C. ROCKOLA,
President '
Rock-Ola. Mfg. Corporation.
•
A.B. T. Issues
Valuable Book
CHICAGO-A. B. T. Manu!actur-
ing Company ' have just produced a
booklet, "Operating Coin Machines
Profita.bly." This book is well illus-
trated and tells in detail · the way
and plan for profits. A copy will be
sent to you free for the asking. Write
to the company.
•
Mandy: "Boy, dat sho am some
ring. What slze is de diamon' 1"
Rastus: "Dat am de fo'teen-year-
installment size."
IILosAngelesl1
Irving Bromberg can well lay claim
to the niftiest showrooms in the
country. Irving has taken over a for-
mer high-class furniture store and
has converted it into one of the fin-
est display floors this reporter has
ever laid lamps on.
Another firm has opened on West
Washington Boulevard in Los Ange-
les to sell machines. A new sign on
the window proclaims to passersby
that it is the United Amusement
Company.
'
To Harry Williams goes this
month's golden headed thumb tack.
We just learned his new boat is called
Contact and we know he calls his new
doggie Signal. What are you going
to call that n~w air-flow Chrysler you
bought this Ynonth, Harry 1 Maybe
Sig-tact would be okeh.
Operators report business on the
upgrade throughout town after some-
what of a lull while the players were
learning their A. B. C.'s.
Some time ago THE REVIEW pub-
lished an editorial on the hinterland
spaces and told operators to look to
the byways for choice money-making
spots. It is indeed gratifying to have
seven operators come into our offices
during the past month and tell us of
the dandy spots they have snapped
up out in the out-of-way places.
William Nathanson is back in L. A.
lounging about and renewing his con-
tacts here. Bill is the man that gave
Forward Pass to the world. After
supplying the 'Coast he, in association
with Bud Leiberman, moved to Chi-
cago and opened a huge factory
there. Bill couldn't savvy the Windy
City and is plenty glad to get back to
the land of perpetual sunshine. Wel-
come home!
,-!'If
The New Deal Amusement Co .
closed its doors during the past
month. Likewise the Hooker-Ross
Vending Machine Co.
The Wheat Cabinet Co. is working
OCTOBER, 1934
Fall Looks Bright,
Says Ad-Lee Head
CHICAGO-Jerry Werthimer, .of
the Ad-Lee Co., Inc., sees a bright
future for the coin machine industry.
"The business is being stabilized and
manufacturers and operators alike
are working to the end that industry
is past its experimental stage and ia
now growing and developing into big
business.
"Our merchandising machine, Four.:
some, has been made on lines that
will be profitable to locations and to
us. It is built to secure business and
gives a patron who puts a penny in
the machine a good satisfactory re-
turn for his money."
overtime getting Major League cabi-
nets through for the waiting list.
A new gadget, said to legalize the
giving of free games, has made its
appearance on the local market. One
is installed on a sample machine in
the drug store at Sixth and Rampart
where ops. can see it.
C. A. Blake, coast director of sales
for Stewart & McGuire, has just re-
turned to L. A. from a swing down
through the southern section of the
country ending up in Houston, Texas.
Herman , Cohen, salesmanager for
the Hamilton Mfg. Co., of Minne-
apolis, is visiting coast operators.
Sol Hanlon made a business trip up
through the central portion of the
state last week and states business
shows signs of definite improvement.
Anderson and Burke have moved
from their offices in the Overland
Terminal Warehouse building to new
offices at 1826 East Ninth street at
Alameda.
A definite improvement in the take
on pin games has been noticed
throughout the City during the past
month.
R. H. Osbrink left the past week
for a business trip to Chicago.
Notice of Copyright
This Issue of THE REVIEW
Is fully copyrighted. Reproduc-
tion In whole or in part of any
matter contained herein Is ex-
pressly forbidden without the
written consent of the pub-
Ushers.
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WHAT A SERIES! - ~
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955 Winners With a Double
Chance to Hit $25.00
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This is the series that will get the play this fall.
Lay this series in your location and scoop up the _
collections.
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50-200 Douhle $25 Jaekpoi~
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Take-in ......................................................... e!!:.II.II -
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Average Pay-Out ........................... $227.81
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AVERAGE PROFIT ..................... $272.21 =
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Price $35.00 Net, Plus 10% Gov't Tax
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GARDNER & (;OMPANY
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2309 Archer Ave., Chicago
44 N. 4th St., Philadelphia, Pa. =
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508 Third Ave., Star Bldg., Room 502, Pittsburgh, Pa.
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150 Baronne St., New Orleans, La.
24 W. Connecticut St., Seattle, Wash.
417 Market St., San Francisco, Calif.
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I
Texas
II
The Southwest Vending Company
of Borger, Texas, has moved to Ra-
ton, N. M., where they will continue
operating.
Herman Hamilton of the Hamilton
Novelty Co., Ada, Okla., made a
swing down through Texas the past
month looking over new equipment.
Cotton gathering is now going on
in the various sections of the state
and the sale of the crop should re-
sult in considerable money being
thrown into circulation.
The offi9ials in Dallas are ponder-
ing a city tax on pin games with
$2.50 being considered as a likely
license fee.
L. S. Ashlock of the Lin-Mar Nov-
elty Co., Lawton, Oklahoma, made a
trip down through Texas looking
after his property in this state.
Ashlock operates throughout the
state of Oklahoma.
The arrival of cool weather is
h e 1 pin g business throughout the
state.
Earl Reynolds, Pacific Amusement
Mfg. Co. distributor, is all heated up
over the tremendous reception given
MAJOR- LEAGUE in his territory.
Lester Heme, manager of the Lone
Star Music Co., has taken over the
Gabel phonograph for Texas.
•
Miner Makes
Eastern Trip
LOS ANGELES-George Miner,
inventor of Hold and Draw, the All
American baseball game and several
others, left Los Angeles a few days
ago for Chicago, to show eastern
manufacturers his latest achieve-
ment.
Miner has built up a material repu-
tation for . building precision made
products and his games and ideas
have been worth thousands of dollars
to manufacturers the country over.
First Winter
OPERATORS
SMOKER
and
STAG
to be held the last of
October
Watch for
Announcement
OUT OF TOWN
OPERATORS
Desiring to attend should get
in touch with THE REVIEW or
Sol GottUeb.
• November 5 •
IS THE
CLOSING DATE
FOR THE NOVEMBER
REYIEW
•
COpy AND CUTS
MUST REACH US
BY THEN
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