OCTOBER, 193.
Phone
PL. 3171
7
T Y I er {;abinet
{;o.~
Ltd.
uw here Woodwork Is Good Work"
7110 McKinley Ave.
Los Angeles
WE SPECIALIZE ON THE MANUFACTURE OF HIGH·GRADE MARBLE CABINETS
National News Notes
Bill Blatt 'of the Supreme Vending
Co., in Brooklyn, deserves the . dia-
mond studded pump handle this
month for taking out all the old ma-
chines he could lay his hands on and
make a huge bonfire out of them.
Pin games are once more in fa-
vor throughout France after having
taken a back seat for a year to make
way for the popular Russian pool
tables. The pool tables have died
out and pin and marble games are
again in evidence throughout the
country. Pin games are operated
with ten balls for 25 centimes, or the
equivalent of 2c. Diggers operate
with one franc, or an equivalent of
7c. Prizes are limited to merchan-
dise checks.
A prize every time policy was
worked successfully by a pin game
operator at a Michigan resort the
past summer. Upon making a cer-
tain score a coupon was given with
each game. The more coupons a
player obtained the better his prize
would be, but regardless of the cou-
pons prizes were given for each and
every game.
This seems to be a year for visit-
ing with several of the big jobbers
and distributors of coin machines in
England and Europe visiting us look-
ing over new products. Burrows is
reported on the way here from Eng-
land to visit the Chicago section and
S. Capaldi and his son arrived the
past month from Edinburgh, Scot-
land. The foreigners admit their
countries are way behind in the
manufacture of pin games and that
they "look to America" for some-
thing new-ALWAYS.
Additional space has been taken
over by the century Mfg. Co. in Chi-
cago for the manufacture of Forward
Pass. Game is almost a year old and
still going big, according to reports
reaching the trade press.
Too bad the cQPl machine boys
can't make as b1g a fuss over some
of our local coin machine women as
they did over the Burrows girls from
London. The Cbicago and New York
bunch practically broke the bank lav-
ishing nice things on the girls. Ap-
parently they believed the easiest way
to the old man's heart was a short-
cut through the daughters.
The International Mutoscope Reel
Co. has been given exclusive distribu-
tion on MAJOR LEAGUE for New
York. This is a noteworthy appoint-
ment for it brings together two out-
standing firms in the manufacturing
and distribution business.
THE BILLBOARD published a pic-
ture in its Sept. 15 issue showing
parts and dies being loaded on a Chi-
cago bound plane from Los Angeles,
consigned to the Bally Mfg. Co., to
be used in the manufacture of SIG-
NAL. The game has had a colorful
career thus far and is worthy of the
lavish praises heaped upon it.
A. B. T. Mfg. Co. has joined the
list of firms issueing books of value
to the operator and the firm has just
completed press work on a volume
presenting ideas and facts about
every phase of operating, gathered
through 30 years of activity in the
trade by members of the organization.
Coin operated machines on location
at the Chicago World's Fair include
toilet door coin locks, coin lockers
for checking packages, candy bar,
peanut and gum vending machines,
coin telescopes, paper cup vending
machines, Jergen's hand lotion ma-
chines, sanitary belt machines, penny
scales, cold cream and cleansing tis-
sue machines, cloth towel and soap
dispensing machines, Kotex and pap-
er towel machines. The total num-
ber of machines on the grounds runs
well over 500 and are operated by
less than 10 companies.
O. D. Jennings & Co. are ready
with a new football game.
George Ponser COmpany of New-
ark, N. J., placed the first big order
with International Mutoscope Reel
Co., for MAJOR LEAGUES when
they ordered 500 at one time.
•
Tratsch Elected
Division Chairman
CHICAGO. - Me m b e r s of the
Amusement Table Division of the
National Association of Com-Oper-
ated Machine Manufacturers met in
Cbicago on September 11th and elect-
ed Mr. W. A. Tratsch as permanent
chairman of this division.
Plans for further organization and
for activities to be undertaken by the
division were discussed. There are
now fourteen manufacturers, includ-
ing all the leading manufacturers of
amusement tables, in this division and
the members forsee a great deal of
good in building up this branch of the
industry through th8 activities of the
division.
•
"Oh, Lord," prayed Sally. "I'm not
asking a thing for myself, but
please send mother a son-in-law."
Getting Almighty Dollar
Is Challenge. to Industry
Guy and Bing
On 25c Records
NEW
Crosby and
YORK~Bing
Guy Lombardo, for the first time, on
twenty-five cent records! In a sen-
sational, yet widely credited as a most
constructive move to stimUlate rec-
ord buying at a time the public nor-
mally starts t11inking again in terms
of purchasing additional records, it
was announced today that Melotone
will release ten Bing Crosby and ten
Guy Lombardo records on September
15, each faced with two numbers that
have been popular sellers, to retail at
the regular Melotone twenty-five cent
price.
Experienced dealers and others
conversant with the phonograph rec-
ord business have expressed the be-
lief that greatly increased record
sales will result from the offering of
these lower-priced Crosby and Lom-
bardo records.
The release of the Melotone Cros-
by and Lombardo numbers will not
stop with the September 15 group.
Additional Melotone records by the
same artists will follow, it was fur-
ther announced.
An elaborate advertising and deal-
er service campaign appropriation ac-
companies the "New Deal" Melotone
Crosby and Lombardo records, with
display cards, window strips, and oth-
er exploitation aids made immediately
available to the trade everywhere.
Among the "best seller" Crosby and
Lombardo transcriptions appearing on
the twenty-five cent Melotone records
are such numbers as "Once in a Blue
Moon" "Home on the Range" "You
Oughta Be in Pictures," "Ho~ Do I
Know It's Sunday," HI Raised My
Hat," "Good Night, Lovely Little
Lady," "Black Moonlight," "Some of
These Days," "Little Dutch Mill,"
"Riptide," "True," . and "We!re a
Couple of Soldiers, My Baby and Me."
•
Mrs. Jones: "There! Broke my
looking-glass!
Now, I suppose I
shall have seven years' bad luck?"
Mrs. Brown: "Don't you believe
it, Mrs. Jones. A friend of mine
broke hers, and she didn't have sev-
en years' bad luck. She was killed
m an explosion next day!"
ILLINOIS
'High Precision' and 'Economy'
MONEY -MONEY -MONEY
80 Realistic the Boys Just
Can't Resist
1000 HoI_Form 8260 Takes in $50.00.
Pays out $20.00.
Price compiete
:a:I . . .. . . . . . . . .. . . ... 81.84
LO{;KS
for every requirement of the
Coin Machine Industry • • •
;:;lte Free £atalog
ILLINOIS LOCK CO.
787 \Vest Jackson
cmCAGO
2000 Hoi_Form 8150 Takes in $100.
Pays out $40.00.
Price complete
:a!!l Plus
.......... 10%
......................
82.95
Federal Tax
CHAS. A. BREWER & SONS
6320 Harvard Avenue
CHICAGO, U. S. A.
By KARL KLEIN
Groetchen Tool & Mfg. Co.
How to induce the American pub-
lic to spend a greater share of its
amusement dollar in coin - operated
amusement machines rather than in
the movies, pool rooms, race tracks,
etc., is a problem which confronts
every member of this industry.
It is a challenge to the manufact-
urer to produce games which contain
novel amusement features, well con-
structed, and with a player appeal
which will last long enough to give
the operator a good return above the
amortized cost of his machine.
It is a challenge to the genuine,
coin machine jobber who can render
his operator-customers a real service
by being their consultant, who steers
them clear of "lemons," whose ex-
perience is at the operators' disposal
to guide them in profitable invest-
ments and successful operating meth-
ods.
It is a further challenge to the
Jobber to keep his Manufacturer-
friends informed of trends in player
response, of local legislation, so that
their combined efforts may result in
machines with greater player appeal
and profit possibilities.
Finally it is a challenge to the
Operator, the contact man of the in-
dustry with the Public. We have em-
phasized time. and time again, that
liberal payouts are essential for a
continued player patronage. Why
should the player spend twenty-five
cents in a coin-operated machine
without having much of a chance to
get a reward, when he can obtain
two hours of amusement m a moving
picture theater for the same money.
Intelligent Operators have realized
long ago that the giving of liberal
rewards stimulates play; whereas
greediness as evidenced in negligible
rewards will result in diminishing
player interest and ultimately in ad-
verse legislation.
The restrictions which have been
imposed recently upon the operation
of coin-operated amusement games
in many states will show some bene-
ficial aspects, if they succeed in
eliminating from our ranks the un-
reliable.
The Coin Machine Industry has no
room for the racketeer, whether he
be a manufacturer selling junk mer-
chandise or an unscrupulous Opera-
tor. It is an honest business where
success can only come through vi-
sion, hard work, and fair play with
the people with whom you deal. We
are evidencing our faith in the future
of this industry by spending some
$20,000 toward the development of
new machines which we will offer to
the trade during the year 1935.
•
As the colored doorman ran down
to open the limousine door, he trip-
ped and rolled down the last four
steps.
"For heaven's sake, be careful,"
cried the manager, "They'll think
you're a member.
LoBI Beach Coin Machlae Excbaale
8ALU AND lIIlKVIOE
NBW AND U81ID KAOIDNIl8
Oar Motto: We AIm to 1"Ieue
422 East Fourth Street
LOKG JmA.(JJ. 0ALJlI'0B.NIA.
Phone 623·278