OCTOBER, 1934
41
Maiik Keys
Foreign Demand
for · Wurlitzer Simplex
Holds Interest
LOS ANGELES-In the modern
pin game the player must be given a
game that will sustain interest to the
last ball played if operator, location,
jobber and manufacturer will profit
from the sale of the game.
With that: thought in mind the Al-
lied Amusement Company of Los
Angeles is offering to the trade an
entirely new and difl'erent idea in pin
game construction. The game is
called MAJIK KEYS KICKER and
the name describes the game. Key
holes are arranged at the top of the
board, which, when made, open up
gates that allow balls to roll into
higher score pockets. The action is
entirely mechanical, noiseless and
a real thrill to see.
Interest is sustained to the very
last ball for the game is provided
with an electric kicker located at the
bottom Qf the board which propels
balls up the board to higher score
holes at the lower end of the playing
field. On MAJIK KEYS KICKER it
is absolutely possible to win a poorly
plaYed game with the very last ball.
Operators have been quick to real-
ize the money making potentialities
of this game and thousands of them
are now on location throughout the
country. Mr. R. S. Diller, head of
the Allied firm, states that his firm
is now capably represented by job-
bers throughout the nation and that
operators will experience no dif-
ficulty in getting MAJIK KEYS
KICKER from their nearest jobber.
•
"Are you the man who saved my
boy from drowing when he fell off
the dock?"
"Yes."
"'Well, where's his hat?"
THE REVIEW maintains a
complete legal fUe containing
court decisions favorable to the
operation of pin games, diggers,
etc., in various sections of the
country.
This file will be loaned to any
responsible parties needing it.
Retlaw G.ives
Ops Submarine
LOS ANGELES-The Retlaw Com-
pany is celebr ating its occupation of
their new quarters at 2206 West
Temple Street by announcing a new
game in this issue of THE REVIEW.
When interviewed by a REVIEW
reporter, Mr. C. Walters, head of "the
firm, stated: "In all our three years
of experience in building games we
have never seen anything like SUB-
MARINE. It ' is new, novel and en-
tirely different. Eight months of ex-
perimental engineering work was
required in the perfection of this
game. We are deeply indebted to
Mischa Gluschkin, chief engineer and
designer for one of the large Holly-
wood studiOS, for the unique and un-
usual mechanical features of this new
game. It is in anticipation of large
scale production on SUBMARINE
that the Retlaw Company has taken
their fine new quarters and modern
factory. We are sure the trade will
share our enthusiasm for SUBMA-
RINE."
MORRIS
MANUFACTURES
CABINETS
For the
··DIT~~
.
GOlDes
..
..
Let Us
Figure on Your Needs
Morris Furniture Mfg.
Company
4433 So. Alameda, Los Angeles, Calif.
NORTH TONAWANDA, N, Y.-
The demand for good music is uni-
versal, and music itself is not the ex-
clusive possession of anyone race or
country, However, from Spain to
China and from Mexico City to
Buenos Aires, there seems to be a
decided preference for "American
jazz" and it is reported that orches-
tras which are favorites in the States
are well known and liked all over ' the
world.
As a result of this decided prefer-
ence for "American jazz," it is evi-
dent that the coin-operated automatic
phonograph should prove widely pop-
ular in foreign markets. It is be-
lieved by officials of the Rudolph
Wurlitzer Manufacturing Company,
at North Tonawanda, N, Y., that
automatic phonographs are as adapt-
able to export trade as they are to
domestic use. It is well known that
the automatic phonograph is rapidly
becoming as much a part of the. stan- ,
dard equipment of places catermg .to
the public as are the soda fountam,
bar or other equipment necessary for
the conduct of the business.
Recent reports from the Rudolph
Wurlitzer plant indicate that the
Wurlitzer-Simplex is a p p.e a lin g
strongly to operators of com e~uip
ment in foreign markets. Wurhtzer
officials claim that it is as easy to
equip instruments with slots and
chutes of the proper size. t~ acco~
modate foreign coins as It IS to. m-
stall slots and chutes for Umted
States coins.
According to H . E. Capehart, gen- '
eral sales manager of the Rudolph,
Wurlitzer Manufacturing Company, ,
the Wurlitzer-Simplex is believed to
be an ideal instrument for the export
trade.
"I say the Simplex is the perfect
instrument for export trade because
of its remarkably natural tone and
its great mechanical efficiency and
simpliCity," Mr. Capehart said. "Our
experience with operators in this
country has proved to us that service ,
calls are reduced to a minimum in
Simplex locations.""
,
The Wurlitzer Export Corporation,
with offices at 67 Wall Street, New
York City, handles the foreign dis-
tribution of the Simplex Automatic
Phonograph. Mr. H. A. Sillcox is in
charge of foreign sales for the Ru- '
dolph Wurlitzer Manufacturing Com-
pany. Mr. Sillcox, who is Well known
in foreign markets, is said to be kept
busy with inquiries and negotiations '
from overseas operators relative to
territorial arrangements for the Sim-
plex Automatic Phonograph.
'
L. B. OPERATORS
SUGGEST $50 FEE
LONG BEACH-The Long Beach
Amusement Games Association held
its sixth meeting since its organiza-
tion, on Tuesday evening, September
25, The meeting took pLace at the
quarters of the Long Beach Coin Ma-
chine Exchange. An enthusiastic
gathering was on hand.
The constitution and by-laws were
discussed and were adopted and pass-
ed by a majority vote. Some stick-
ers and cards were sold and dues
were collected.
Long Beach operators are planning
with the city council to make a sepa-
rate ordinance for amusement games,
to include an initial fee of $50 for
the first machine and $2 for eacb
machine thereafter. It will also ar-
range to have the licenses transfer-
able from one macnme to another.
The Association is doing well and
membership is increasing rapidly.
Through the Association the opera-
tors are getting better acquainted,
and their co-operation is splendid. It
is safe to say that there is no fric-
tion among operators in Long Beach.
•
Yreka Has
Unique License
YREKA-The city council ordi-
nance No. 180, passed in March of
this year, sets forth a staple rate of
taxation for the operation of coin-
operated machines.
Section 16 of the ordinance states
that a monthly license fee of $1.67
per machine must be paid by opera-
tors for every coill operated device
th,e y operate that takes from lc to
5c. From 6c to 10c the amount is
$2.50 per month. From Hc to 15c
the amount is $5 per month and from
16c to 25c the fee is $8.34 per month.
The tax is collected whether a busi-
ness owns its own machines, or rents
them or whether they are installed
on a ~ommission or percentage basis.
•
Teacher: "Who can give me a sen-
tence using the word fundamental ?"
Ikey: "My sister went out horse-
back riding and when she came home
for lunch she had to eat fundamen-
tal."
BURKE ORIGINAL
GOLD AWARD FRONTS
'12
When
Orderlnc
Be Sure
And Give
Make,
Model
and
NUJnber of
1'Iachine
Beautiful
Colors
and
Design
SIJnple to
Install
Will Stand
the Gaff
Big Flash
.Jackpots
and Gold
Award
Display
~
51
Samples at the above 5 Lot
Price During Oct.
After watchin&" the po.--
larlty of this front for
the past year and COJn-
paring it with others we
have found the Burke Orig-
Inal Gold Award Front to
be the outstanding success
on the JUarket today •
DOING THIS FOR OLD
MACHINES I
Modernlses and Increases
Player Appeal
Increases Pay Many Times.
One Operator Boosted His
Average Pay on 100 Ma-
chines 5 Times.
Insures Your Present spots
Gets New Locations
The bugs are out; you can
sleep at night. Get a larg-
er cash bag and order your
fronts todayl
SOL GOTTLIEB COMPANY
1847 West Washington Blvd.
Lo8 Angele8