Pacific Coin Machine
Paul W. Blackford
Editor and Publisher
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viiew
ONE
YEAR -
ONE
Publication Office
1029 W. Washington Blvd.
Los Angeles
Telephone PRospect 8025
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Entire Contents Copyrighted
Published at Los Angeles, California, during the first week of each month for distribution to every operator of coin controlled equipment in the eleven
states west of the Rocky Mountains.
II Novelty Importing Co. Offices I REVIEW Offers Important and
Complete License -Information
Exclusive News
Coverage
THE REVIEW is the " only
monthly trade paper in the coin
machine field maintaining a thor-
ough and complete news gathering
organization in the territory it
covers.
REVIEW reporters are stationed
in "every part of the west and, in
addition, a news bureau, supplying
our readers with original and late
news releases, is maintained in
Chicago.
Huber Predicts
Bright Future
This Is the impressive front of the showrooms and offioos of the Novelty
Importing Company in San Francisco. Mr. Leo Strickler, head of the firm,
Is one of the veterans of the coin machine business. He represents the
ExhiBit Supply Co., and carries a complete stock of hundreds of novelty
Items.
liOn
The Coverll
After working
88
a
commerclal
artJst for a number of years, Harry
WlllIams recogniZed the future and
posslbUiUes of the coin machine busi-
ness and, forsaking his artist posi-
tion, he purcha8ed ten All American
baseball machines and started oper-
ating.
Three years ago he bought tIlfi Au-
tomatic Amusemente Company and
entmed the jobbing field.
When Fred McClellan opened OJ Los
Angeles office for the Paclflc Amuse-
mootMMwacturingCompanyHarry
suppUed him with CONTACT-a
game that W88 destined to become
the ou1Btandlng pin game of all time.
Together the twIO made the first
games in a small factory on West
~venth street. From this small be-
ginning the Paclflc firm grew to com-
manding Importance in the manwac-
turing end of tlbe busineM.
Not content to rest on past laurels
Barry went to work ImmedIately on
another game and brought forward
SIGNAL-another instant success
which Bally has purcha8ed for manu-
facturing.
So appropriately we might say-
"Little Man, What Now?" for Harry
Is a Uttle ma.n with big Ideas. He Is .
married, recently became a papa for
:the first tlme-a bouncing baby girl,
too-JU8t bought a new Chrysler air-
flow sedan-has a boat named CON-
TACT and !IIi dog named SIGNAL.
•
" MENTION THE REVIEW TO AD-
VERTISERS.
More Payouts,
More Success?
CHICAGO-In the opinion of C. H.
Eckhart, of the C. H. Eckhart Com-
pany, the more an operator pays out,
the more of a success he will be.
Eckhart measures this by the fact
that increased payouts always in-
crease the play on machines and, con-
sequently, the operator, jobber, loca-
tion, manufacturer and player all
profit.
Coin machines with a liberal pay-
off are long lived, he continued. This
has been proven time and time again.
The player is soon disgusted with
tables whereon his chances for win-
ning are reduced to a new minimum.
•
Sweet Young Thing (a trifle
shocked): "You mustn't kiss me like
that before we're married."
He: "Can I help it if I have noO
pep? I'm tired."
. --------------.
5
November
IS THE
CLOSING DATE
FOR THE NOVEMBER
REVIEW
•
COpy AND CUTS
MUST REACH US
BY THEN
.----------.
CHICAGO-J. O. Huber, known as
Joe to everyone in the coin machine
business, emphatically states the sky
is clear and an interesting fall and
winter season lies ahead for enter-
prising operators.
Joe Is one of the pioneers in the
business and has advanced the indus-
try in divers ways. He knows the
past and believes the future holds a
tremendous amount in store for those
in the business.
He believes the more expensive
games will permeate the pin-game
field before very long. The reason
for this is that the better grade ma-
chines will go into locations and stay
a much longer time. Character counts
in every human endeavor and the be-
havior of a machine means every-
thing to a location. Machines must
amuse, must cause concentration and
must give a thrill and, above all-
last. It has to be well made, not be-
come a rattle-trap, to capture public
fancy.
•
Reduction in
Code Assessments
CHICAGO-Announcement of a 25
per cent credit refund on the August
Code assessments paid by Industry
members initiates a policy which the
Code Authority members hope may
be continued.
The refund il!I . being made in the
form of a credit memo issued to " each
company entitled to it.
•
Ellerman Joins
Illinois Lock Co.
CHICAGO-Frank G. Ellerman,
well known in the pin game industry,
has joined forces as district sales
manager of the lllinois Lock Com-
pany of Chicago. Given his choice of
a new mahogany desk, he selected an
old vintage promising to work up to
the higher and more glossy finish.
Folks hereabout say Ellerman sells
locks first, last and all the time.
•
"Do you think we can squeeze in
here?" he asked, as he entered a
crowded bus with his big date .
"Dear," she whispered, "I think
we'd better wait until we get home."
LOS ANGELES-In this issue of
THE REVIEW is presented for the
first time, a complete license survey
of the state of California showing the
various license fees charged for the
operation of pin and marble games,
vending machines, and slot machines
in the cities and towns of the state.
This vast amount of information
has been accumulated by THE RE-
VIEW editorial staff at considerable
expense and it is presented in the
hope that it will be of service to oper-
ators in various parts of the state
who are considering changes or who
are planning on expanding their oper-
ations into neighboring towns and
cities.
Lack of space prohibits the publish-
ing of the complete license informa-
tion for all of the 11 western states
but this survey will be published as
space permits in future issues of
THE REVIEW.
The information as printed in this
issue, as well as in future issues, is
fully protected by copyrights and re-
production of this matter in whole or
in part is positively forbidden without
the written permission of THE RE-
VIEW publishers.
•
Dates Set For
Chicago Show
CHICAGO.-Joe Huber, convention
manager, announced this week that
the 1935 Coin Machine Exposition
will be held at the Sherman hotel
February 18, 19, 20 and 21.
Plans are already going forward to
make the 1935 exposition an out-
standing success.
•
Buckley Going
To Europe
CHICAGO-H. Parsons, vice-presi-
dent of the Buckley Mfg. Co., be-
lieves that coin operated machines
are gaining in service throughout the
world.
At present Mr. P. J. Buckley,
president of the firm, is planning a
European trip to survey the field
abroad and to look .after business al-
ready being done in Europe.
"The future of coin machines is in
the hands of the manufacturer, job-
ber and operator," Parsons declares.
"Machines to be successful must be
simple, accurate, durable and made
for right dealings. To put out a. ma-
chine before a great individual test
has been made to protect the opera-
tor is like putting your good will in
the till and I refuse to believe that
manufacturers are doing that."
"Every day brings forth an added
advantage for the pin game and coin-
operated machines in general. We are
joining hands with all to protect and
further the industry."
•
He: "I thought you promised to
save some of that liquor you had f9r
me."
Him: "I tried to, but it me through
everything I put it in and I finally
had to drink it."