. I:run~,
1934
PACIFIC COIN MACHINE REVIEW
Page Nine
------------------------------~~~~~
R ELAY
Now I,n Two
Super-Beautiful Models!
• New Colorful Field
Opal~ent
• New
Cabinet
W~~ra~trve:u~~tn p:~t~~f~ t~;e:tt~~
ever offered to operators I A richly
color ed field employing a unique color
combin a tion, An eye-compclling cabi-
net tn opalescent color: Add this t o
R El.AY·S powel'fu l "Comc-on" ap-
peal and you have the most In vit-
m g. mos.t tant alizing game In the
field! A high Gu al!ty, low cost
macillne whos.e prollt power hilS
been detinltely pro~ell . Same law
prtep prevails, Order RELAY
r.ow'
RELAY
as"
eN&Wl
5
Vidble
Seere
Dial.
x 1'1"
28 00
Bell a nd I h ,Ht-ry
In('lulle d . Tux J',:.III ,
lmWl
~' .o.n.
~~~lt.
Cl. i(,H~"
FIeld.
eN&W!
Saper-Llft
=:.
, . NWoWl
S ......
"1' ......
n-......
IMPROVED MODEL
Tal[ Pal.
Absolutely Bug-Proof
C IrlCR&"O
F
O. D .
•
DELIVERY
----------------------~----~ -~.-- .
IMMEDIATE
D. Gott ieb
CO.,
Rock-Ola s
2736-42 N. Paulina St., Chicago, III.
A Visit Thru
House of Mechanical Magic
The murmur started last fall,
when opera.tors began asking
about the WORLIYS SE~S.
T hen a rumble. Now a roar.
Like a snowball rolling down hill,
it swells bigger and bigger. Gains
more momentum.
It's the voice of ten thousand
and one operators and jobbers in
all parts of the United States.
It comes from the deep plush
seats of the lounge cars as two
distributors talk of the WORLD'S
SERIES contract they've just
made. From down Texas w a y,
where the boys play them high,
wide and handsome. From Bos-
ton, New York, San Francisco,
voices demanding, insisting, plead-
ing.
" WORLDS SERIES" el i c k s
over
telegraph
wires.
"Buy
WORLD'S SERIES," an operator
tips off his friend. "New York
calling on Mr . Rockola's private
phone," • • • "Telegram for Mr.
Bennett." Wires . . . t elegrams
• • • phone calls • • • cables.
And down in the Rock-DIa
pla nts, the fever ish excitemen t
seems t o have enter ed t he very
m achines
themselves.
G ian t
punch presses pound with a ter-
rific r oar. High speed drills spin
at a dizzy pace, biting into shiny
steel until it smokes wth heat.
From what appears to be tangled
odds and ends of steel and wire
and assorted bits of WOOd, games
spring up like magic under the
skilled craftsmanship of trained
workmen.
The bustle of the Assembly De-
partment amazes, the visitor.
Here the games streak along
Rock-Ola's famous Twin Con-
veyor. It is reminiscent of vaat
automobile plants ia the boom
da.ys.
Never a stop. never a
pause, .1iIO dexterous is the Twin
CODveyer ~t tbe uoibUshed
games actually seem. to help
themselves as a busy maD hur-
riedly, but efficiently, dons his
clothes.
Dodging behind a door to es-
cape a rumbling kuck loaded
with stampings, the v isitor gains
the stairway with the help of &
guide. As though from the bow-
els of the earth, a deep rumbling
r each es his ears. In surprised
curiosity, we ask, "What's t hat?"
"Wait, 1"11 show you a sight
that will interest you," the guide
smiles. And we proceed down-
ward. A steel door, hermetically
sealed f or soundproofing, bares
our way. We enter and there
st retching down a long corridor,
are rows of enorm ous p resses.
It's past description. Only can
t h eir pounding r oar be likened to
a battery of big: Berthas hurling
two hundred pound projectiles
with the r apidity of machine gun
fire.
Number threes, number
f ours, and the g igantic number
fives stamping out pieces as fast
as 3600 a minute!
So terrific is their force that
in two minutes they could ham-
mer "' through an ordinary floor.
But this is a special floor sup-
ported by steel girders, steel col-
umns, as thick as oaks and rein-
forced with concrete.
As we leave, the throaty rum-
ble of tnese mechanical giants
follow along as th9ugh to remind
us of their might. We need no
such reminders, as we have seen
ANY SI .. OT £DANGED
EXPERT WORKMANSHIP
MACHINE SHOP
WELDING
HIL LSIDE
Phone E X. 4032
LOCKSMITHS
EPAIR SER ICE
1554 W ~ixth S t .• at Union
L os Angeles
ON
ALL
MA~HINES
GOTTLIEB
NEW YORK
DALLAS
LOS ANG£L£S
MINNEAPOLIS
20 W . 11th St.
2118 Jacklion St.
IM7 W . Washinl(ton BI.d.
1643 Hennepin AYe.
LONDON, ENCLAND: B .. rrows Automatic Supply Co., Ltd .• 78-81 FeUer Lane.
CANADIAN: D. Gottlieb Co., 115 Phoenil[ Bid,., Winnipel, Canada
a sight so spectacular and so
awe-inspiring we're not likely to
fOl'get.
The machine :mop holds more
wOIlders. Here a.re grinders so
sensitive they could take the fuzz
from a rose petal and still leave
the petal itself untouched! Pol-
ishers that whirl madly with 3500
revolutioDII per minute; screaming
band
saws;
shearing
power
planes, hammer drills tha t chip
and chisel, drill and grind.
Here, indeeu, i l a House of
Mechanical Magic. But just what
a production capacity of 1800
games a day really m eans doesn't
impress ODe until f leets of trucks
line up at the loading platforms.
Then gangs of leaders, sturdy as
s t evedores, t ear into . the towering
mass of games. Hour after hour,
f r om early m orning until lat e a t
night, the truck s pull up, load
a nd speed away to catch expr ess
trains which are already puffing
in the various depots.
As the visitor leaves the bui1d~
in g, he turns to take one last
g lance at this beel1ive of indus-
try. Like many ot hers, he is as-
tonished at tht.. size of the coin
machine business.
H e begins t o realize that here
is anot her of t he indust ries that
has made America famous. It is
no spindly legged Child, but a f ull
grown industry of adult propor-
tions. In his mind's eye, he sees
the thousands of 0 per a tor s
throughout the country going
about their daily work, making
calls on locations, emptying cash
boxes, putting in new machines.
He sees location owners who
consider their games as much a
part of their store as the stock
on their shelves. He sees people
enjoying a wholesome form of
amusement-an amusement that
steadie~ their nerves, ·trains their
eyes, and gives them ,an enjoyable
relaxation from the cares of the
world.
His final thought, as he turns
~:}Vay, is of . the ingenuity, and
the popular appeal of such games
JIGSAW, and the WORLD'S
SERIES. "Certainly," he thinks
to himself, "the opera.tors, job-
bers, distributors, manufacturers
as '
"Forward Pass" Firlll In
New and Larger Factory
. .
1
LOS ANGELES-So tremen-
dollS has been the success of the
F orward Pass pin table that OIh!e
.again the manufacturers hr.ve
SAN FRAN~The Viking been forced to move to new and
larger quarters where more games
Specialty Company is displaying a can be turned out each da y. This
new counter gam e known as the t ime the f a ct or y moves f rom 1228
TUMBLER. This is a very small W est Washington B lvd. t o a new
m achin e in a perfect round shape location at 1228 South Olive street.
that m eas ures 10 inches in diame- wher e more t han 12,000 squ are
feet of f loor space is available for
ter a nd is 5 inches h igh. It weighs t u rning ou t the winning produ ct.
only five pounds and has a newer ,
In its n ew quar t ers, the A . Me:
more novel and m ore original ac- Amusement Company has added_
tion tha n any other m a chine on considerable new equipment a nd
.
.
. machin ery a nd a t rained force of
the market . It plays pe~les, Olck- men are n ow b usy in an effort to'
els, dimes a nd quar ters, and upon catch up on orders. The neW'
insertion of the coin t he player plant is capable 'of turning out 100
will see little cubes tumbling at a games per day.
.
f u rious speed a cross t he opening
In commenting on the exp~
under the glass. Suddenly, t h r ee sion Mr.' Bud Leiberman and Mr:
of t he cubes stop exactly at the j Henr y N athtmson, owners of the'
opening. The cubes are of special. A. 'M. Amusement Company.
design and have the .us~al fruit stated that the success of Forward
c~ar~cters . and the wmnmg com-I Pass once more proves conclusive-
bmahon s a re standard.
ly that operators are quick t o
The mechanism is simple and recognize a quality pro d u c ~
trouble-free.
"Wh en I showed a sample of t his
All operators visiting ~he Vik~g game to Green and Price in Texas
showroom agree that thIS machme they immediately placed an order
is something entirely different and : for 250" said Leiberm,3.n "Which
they play it time and time again. in itself is an enviable 'endorse ..
This little machine is kept going ment of the machine."
all the day, but in spite of this no
On May 7 a general open house
weakness in the construction has was held at the new plant and
been revealed.
more than 400 operators stormed
the place to be regally entertain-
The arithmetic class was learn- ed. On hand for the operators
ing weights and measures.
d . ks f 11 k· d
t t
What' does milk come in 1" Mk- ;:;esla~l~c~es~ sal:ds~' :;;:tiz~:
ed the teacher.
and what not. .
"In pints," ventured Betty.
The operators and jobbers of
"And what else?"
the west extend best wishes to thG
"In squirts!" shouted Johnny, A. M. in their new quarters.
who had spent last summer on the
farm.
Uncle Charlie (handing his neIM
hew a $1 bill)-"Now be careful
and all who are employed in the with that money, Jimmie. Remem ..
coin machine field must derive a ber the old saying, "a fool and
deep satisfaction from the part his money are soon parted."
Jimmie - "Yes, Uncle Charlie.,
they are playing in adding to the
!1appiness and pleasure of man- but I want to thank you for part-
ing :with it just the same."
kind."
V lklng Shows
Tumbler Game
I
I
I