Coin Machine Review (& Pacific ...)

Issue: 1934 June

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P a~e E 19
PACIFIC COIN MACHINE REVIEW
June, 1934
lers ~ive Serio~s C~n~iderationl~~~~~~~~~~
To Licensing Coin -Machines
If You ave a dea
By
o. D. Jennings, President
o. D. Jennings
I wIsh t o r epeat what was stated.
in the fil"st bulletin of the "Book
of Facts About Licensing Coin
Machines" as to the licensing of
certain types of coin controlled
111achincs- that our interests in
this question are mutual, because
were closing their doors or slash-
it 1s our mutual aim to do every-
thing possible to improve .condi-
ing their budgets, O. D. Jennings
tions In the entire industry. If
& Co., too, felt the pinch of the
this were not the case we would
depression. Yet throughout that
not have gone to all the consider-
time we continued to employ hun-
able expem:e involved, to compile
dreds of men and women, con tin-
and set forth these facts for your
study and consideration.
ued to operate on schedules as
Formulating our opinion from
full as possible, continued to pay
the facts brought to light in our
fair wages.
intensive five-year investigation
100% \\lith tile President
of t~e true , facts about licensing duty and responsibility as citizens
When President R oosevelt i5-
and Its resu.ts, we have swung our of the United States. We wish and
.
sup')ort
in favor of a license fee are Wlllmg
,.
t 0 d 0 every th" mg m sued hIS NRA code, we were
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for amusement machines whose our power to assist in this coun- among the first companies in Chi-
income is s,:ch that the operator try's return to prosperity. And we , cago to sign it, and have since ~at
can well aflord too pay .a reaso~- are willing to assume a hea\:ier'j' dat~, nearly t~o years ago, strlct:
able tax and sbll reahze suffl- load
that the load of someone ly adhered to its principles and
cient profits.
I else 'may be lightened.
regulations. Surely no govern-
I have no desire to antagonize
The Example of PrOhibition
ment can ask more of its indus-
()r cross swords with anyone who l Our position is in some respects tries!
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does not see. this matter as I do: I but slightly different from _the
Will You H~lp'l' ,
I freely admlt that ~ou or anyone liquor question prior to the repeal
In the matter of licensing we
else has . a~ much nght ~o a pe~- of the Eighteenth Amendment. are again trying to take the lead
sonal. oplDIOn, whether It be 10 . Liquor was sold over a period of in a crus~~ing pr~ject , for. ,tl~e
conflIct or agreement, as I have several years and the government betterment of American busmess
to mine.
did not realize any revenue from generally, of the coin machine
I am as anxious to see this mat- its sale. In my opinion ~any good business specifically. Alone, we
ter in its true light- uncolored by citizens both men and women, cannot complete the job. We can
any prejudice, personal point of voted f~r the repeal of the Eight-I only present you the facts of the
view, or "interests"-as you are. eenth Amendment not in order to case, and express our opinion as
Only by so doing can we ever hope get a drink themselves but in 01'- derived from them. The rest is
to get at the root of the problem. der to supply the government with up to you-operators, jobbers,
It is therefore essential, I feel, additional revenue and place the manufacturers- to everyone in-
that our survey be continued at industry under police control and terested in the coin machine busi-
this time with an open mind. That drive the vicious "bootlegger" and ness.
the further findings of our investi- racketeer into oblivion.
With your support it is possible
~ation b~ presented to you from
Since Repeal what has happen- to make the operation of coin ma-
time to bme, the facts as revealed ed? Instead of bootlegging, smug- chines a
legitimate respected
to us be placed in the 'h~nds of ~ll gling,
expensive
"raids" that business. Without your s upport,
those who have money mvested lD drained our country's financial re- a certain undesir a ble elerpent will
this industry.
sources rather than contributed to be permltted to remain, and the
OPJWsed to Taxi'n.g Small Income them, prolonged co_urt trials, in- .government will be deprived of
Ma.chlnes
creased prison e:li..-penses for con- thousands of dollars of revenue
I want it emphatically under- vic ted
malefactors-millions of which otherwise might have been
stood that I am opposed to taxing dolLars monthly are flowing into obtained .
.any type of coin controlled ma- the treasury, to be disbursed to an
chines whose net profits, because excellent advantage in other ave-
of their small-coin playing fee or nues where it is most needed.
because of vending and service Furthermore, the liquor industry
Small Girl, (seeing a piper for
features, would be cut to a mini- as a whole has supplied additional
mum. Ope:r ators of such ma- employment and brought comfort the first titne): "Daddie, can't
you stop that man, he's squeezing
chines cannot afford to pay a tax, and happiness to many homes.
something under his arm and he's
There are many vending, service
A
similar result ' would be
' hurting it terribly:"-Fishing Ga-
and amusement machines that, I achieved in the licensing of coin zette.
am aware, should not be taxed.
machines. The notorious "hi-
Goyernment Needs Ext.ra Revenue jacker" would be permanently
"Where's the cashier?"
Today more than ever before ousted. Racketeers, unscrupulous
"Gone to the races."
this country has a crying need for operators, would be forced out of
"Gone to the races in business
every penny it can collect from business. Only honest, fair-deal- hours?"
every possible source to meet the ing citizens would be recognized
"Yes, sir, it's his last chance
mounting cos t of government and allowed to carryon _ opera- of making the _books balance." _
overhead and unemp16yIJi.ent relief tions, by payment to the govern-
measures. This is a crisis in the ment of a license fee as in any
Doctor: "You must avoid all
history of our nation, one to ,~hich other legalized trade.
forms -of excitement."
every civic-minded citizen, busi-
The coin machine industry is as
Male Patient: "B u t, doctor,
ness house and industry, must re- honest and high-principaled as can't I even look at them on the
spond, or all reconstruction efforts any other industry in existence. street ?"
will prove futile.
Like every other industry, too~ it
Homes and farms (land and per- has its bLa.ck sheep, which through - ;'1 hear tha~ Binks got his wife
sonal property) cannot bear addi- its own eitorts it is trying to p~r­ out of a department store."
tional tax. Already, during too manently eliminate from the busi.
"Is that so? She looks as if he
many lean years, they have been ness. A slow process, pernaps, but had grabbe<:! her off the remnant
taxed to the very limit, are still a sure one. And licensing will be counter."
Btruggling under a yoke that the a potent factor in speeding up the
"What iIJ your age, mada.m?"
Farm Credit Bureau at Washing- process of clearing the coin ma-
asked the clerk at the polls.
ton is trying to lighten and save chine field of its maligners.
''rve seen thirty summers."
thousands of homesteads. Obvl-
Taxes Are N~
"And how long ha.ve you been
ously this class of taxpayers-the
If it were possible for this gov-
class ' upon whom literally our ernment to be operated tax-free, blind?"
bread and butter depends-cannot ' without the necessity of levying on
assume a further burden of taxa- any person, on any business or any
tion.
industry, fees to support the main-
Yet the budget must be bal- tenance of what we choose to call
anced if a solvent government is a free democracy, I would utterly
to be maintained. Lawmakers oppose taxing anybody or any-
FOR ANNOUNCE-
must create additional taxes from thing. I would say: Let the coin
MENT OF NEW 4-
some new channel, and if the facts machine industry and all indus-
FOOT GAME WITH
are not placed before them, it may tries function without paying any
1 - INCH MARBLES
be that somewhere an unjust tax form of license to the national
BY
will be levied on one who cannot government.
()r should not afford to pay it.
I ' know whaLit means to pay
To avoid any possible misunder- ta.."tes. In taking credit for taxes
standing in regard to our own in- paid by O. D.' .Jennings & Co.,
dustry, to picture the coinma- which company I own, my tax re-
chine industry in its true light as ceipts will show that I have paid
FIRST SHOWING
a legitimate business operated on more taxes than any other indi-
the highest plinciples ()f business vidual in the coin-controlled ma-
ethics, let us be prepared to sup- chine industry.
1 do not begrudge what I have
ply government authorities the ac-
tual facts, concealing nothing. We paid in ta.-"t:es. On the contrary, I
offer to shoulder an increased am proud and glad to have been
taxation becaus~ we feel it our able to lend this financial support
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. Bring in YOU1: Ideas
for Marble Games!
& Company
WE WILL MANUFACTURE THEM
FOR YOU ON A ROYALTY
BASIS
M~
A.
Los Angeles
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California
Marching On
• • •
To Greater Heights of Popularity
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AMUSEME
T CO.
1228 South Olive St.
"2'1" VENDER
has swept the country from
Coast to Coast-wllerevler the Stars and Stripes fly-you
will find this truly A 111fricoll Card Game _"21.n
'The ·A1Ilfricoll public immediately took "21" FENDER to
its heflrt find olert operators lzm·t' pro/itnI grl'fltlJ 1',1' enter-
ing to the public fOliC),.
LAUGHS
WATCH
D. Gottlieb & Co.

MONDAY
JUNE 11th

' ~21~
VENDER
Now available fo·r
straight Nickel Play
We can supply "21" VENDER
for straig'ht nickel play at no
extra charge.
Pennies will
faU thr-ough coin chute with-
out operating mechanism.
VF.}NDEU 1.8 equl))ped
with a device which prevents
"~1"
" ' hy {'21 N rENDER
may be operatetl'ill niost
cl osed territories.
th e insertion of coins Whe!l
gum magazine is empty. ThiS
feature has helped many op-
erators in olJtaining favorable
decisions and li('enses, classi-
fying the "21" V~NDJoJR ~s a
plain merc handhnng machme.
Playing the "21" VENDER Is so fascinating because only 2
cards show when reels stop. Imagine the surprise! What
will the next card be? Just like sitting in an actual Black
.Jack game.
WARNING: BEWARE OF IMITATIONS
The great llOllularity of the "21" VENDF?R has induced some
unscrupulous m·anufactur~rR to ('opy thiS machine. All: the
novel features of the "21" VENDER-especially the shutters
-are fully protected hy patents pending and by the NRA
anti-piracy clause. All jobbers and operators are warnl'd
against selling or operating imitations of the "21" VENpEU.
Offenders will be liable to suit for damage s and WIll be
prose c uted to th e full e st extent of the law.
DISTRIBUTED BY
Viking Specialty Ce.
Will P. Canaan
632 Polk Street
1027 West Seventh St.
SAN FRANCISCO
LOS ANGELES
it[ amilaclu1wt and Guaranteed
hy
GROETCHEN TOOL
128 N. Union St.
~O.
Chicago
. I:run~,
1934
PACIFIC COIN MACHINE REVIEW
Page Nine
------------------------------~~~~~
R ELAY
Now I,n Two
Super-Beautiful Models!
• New Colorful Field
Opal~ent
• New
Cabinet
W~~ra~trve:u~~tn p:~t~~f~ t~;e:tt~~
ever offered to operators I A richly
color ed field employing a unique color
combin a tion, An eye-compclling cabi-
net tn opalescent color: Add this t o
R El.AY·S powel'fu l "Comc-on" ap-
peal and you have the most In vit-
m g. mos.t tant alizing game In the
field! A high Gu al!ty, low cost
macillne whos.e prollt power hilS
been detinltely pro~ell . Same law
prtep prevails, Order RELAY
r.ow'
RELAY
as"
eN&Wl
5
Vidble
Seere
Dial.
x 1'1"
28 00
Bell a nd I h ,Ht-ry
In('lulle d . Tux J',:.III ,
lmWl
~' .o.n.
~~~lt.
Cl. i(,H~"
FIeld.
eN&W!
Saper-Llft
=:.
, . NWoWl
S ......
"1' ......
n-......
IMPROVED MODEL
Tal[ Pal.
Absolutely Bug-Proof
C IrlCR&"O
F
O. D .

DELIVERY
----------------------~----~ -~.-- .
IMMEDIATE
D. Gott ieb
CO.,
Rock-Ola s
2736-42 N. Paulina St., Chicago, III.
A Visit Thru
House of Mechanical Magic
The murmur started last fall,
when opera.tors began asking
about the WORLIYS SE~S.
T hen a rumble. Now a roar.
Like a snowball rolling down hill,
it swells bigger and bigger. Gains
more momentum.
It's the voice of ten thousand
and one operators and jobbers in
all parts of the United States.
It comes from the deep plush
seats of the lounge cars as two
distributors talk of the WORLD'S
SERIES contract they've just
made. From down Texas w a y,
where the boys play them high,
wide and handsome. From Bos-
ton, New York, San Francisco,
voices demanding, insisting, plead-
ing.
" WORLDS SERIES" el i c k s
over
telegraph
wires.
"Buy
WORLD'S SERIES," an operator
tips off his friend. "New York
calling on Mr . Rockola's private
phone," • • • "Telegram for Mr.
Bennett." Wires . . . t elegrams
• • • phone calls • • • cables.
And down in the Rock-DIa
pla nts, the fever ish excitemen t
seems t o have enter ed t he very
m achines
themselves.
G ian t
punch presses pound with a ter-
rific r oar. High speed drills spin
at a dizzy pace, biting into shiny
steel until it smokes wth heat.
From what appears to be tangled
odds and ends of steel and wire
and assorted bits of WOOd, games
spring up like magic under the
skilled craftsmanship of trained
workmen.
The bustle of the Assembly De-
partment amazes, the visitor.
Here the games streak along
Rock-Ola's famous Twin Con-
veyor. It is reminiscent of vaat
automobile plants ia the boom
da.ys.
Never a stop. never a
pause, .1iIO dexterous is the Twin
CODveyer ~t tbe uoibUshed
games actually seem. to help
themselves as a busy maD hur-
riedly, but efficiently, dons his
clothes.
Dodging behind a door to es-
cape a rumbling kuck loaded
with stampings, the v isitor gains
the stairway with the help of &
guide. As though from the bow-
els of the earth, a deep rumbling
r each es his ears. In surprised
curiosity, we ask, "What's t hat?"
"Wait, 1"11 show you a sight
that will interest you," the guide
smiles. And we proceed down-
ward. A steel door, hermetically
sealed f or soundproofing, bares
our way. We enter and there
st retching down a long corridor,
are rows of enorm ous p resses.
It's past description. Only can
t h eir pounding r oar be likened to
a battery of big: Berthas hurling
two hundred pound projectiles
with the r apidity of machine gun
fire.
Number threes, number
f ours, and the g igantic number
fives stamping out pieces as fast
as 3600 a minute!
So terrific is their force that
in two minutes they could ham-
mer "' through an ordinary floor.
But this is a special floor sup-
ported by steel girders, steel col-
umns, as thick as oaks and rein-
forced with concrete.
As we leave, the throaty rum-
ble of tnese mechanical giants
follow along as th9ugh to remind
us of their might. We need no
such reminders, as we have seen
ANY SI .. OT £DANGED
EXPERT WORKMANSHIP
MACHINE SHOP
WELDING
HIL LSIDE
Phone E X. 4032
LOCKSMITHS
EPAIR SER ICE
1554 W ~ixth S t .• at Union
L os Angeles
ON
ALL
MA~HINES
GOTTLIEB
NEW YORK
DALLAS
LOS ANG£L£S
MINNEAPOLIS
20 W . 11th St.
2118 Jacklion St.
IM7 W . Washinl(ton BI.d.
1643 Hennepin AYe.
LONDON, ENCLAND: B .. rrows Automatic Supply Co., Ltd .• 78-81 FeUer Lane.
CANADIAN: D. Gottlieb Co., 115 Phoenil[ Bid,., Winnipel, Canada
a sight so spectacular and so
awe-inspiring we're not likely to
fOl'get.
The machine :mop holds more
wOIlders. Here a.re grinders so
sensitive they could take the fuzz
from a rose petal and still leave
the petal itself untouched! Pol-
ishers that whirl madly with 3500
revolutioDII per minute; screaming
band
saws;
shearing
power
planes, hammer drills tha t chip
and chisel, drill and grind.
Here, indeeu, i l a House of
Mechanical Magic. But just what
a production capacity of 1800
games a day really m eans doesn't
impress ODe until f leets of trucks
line up at the loading platforms.
Then gangs of leaders, sturdy as
s t evedores, t ear into . the towering
mass of games. Hour after hour,
f r om early m orning until lat e a t
night, the truck s pull up, load
a nd speed away to catch expr ess
trains which are already puffing
in the various depots.
As the visitor leaves the bui1d~
in g, he turns to take one last
g lance at this beel1ive of indus-
try. Like many ot hers, he is as-
tonished at tht.. size of the coin
machine business.
H e begins t o realize that here
is anot her of t he indust ries that
has made America famous. It is
no spindly legged Child, but a f ull
grown industry of adult propor-
tions. In his mind's eye, he sees
the thousands of 0 per a tor s
throughout the country going
about their daily work, making
calls on locations, emptying cash
boxes, putting in new machines.
He sees location owners who
consider their games as much a
part of their store as the stock
on their shelves. He sees people
enjoying a wholesome form of
amusement-an amusement that
steadie~ their nerves, ·trains their
eyes, and gives them ,an enjoyable
relaxation from the cares of the
world.
His final thought, as he turns
~:}Vay, is of . the ingenuity, and
the popular appeal of such games
JIGSAW, and the WORLD'S
SERIES. "Certainly," he thinks
to himself, "the opera.tors, job-
bers, distributors, manufacturers
as '
"Forward Pass" Firlll In
New and Larger Factory
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LOS ANGELES-So tremen-
dollS has been the success of the
F orward Pass pin table that OIh!e
.again the manufacturers hr.ve
SAN FRAN~The Viking been forced to move to new and
larger quarters where more games
Specialty Company is displaying a can be turned out each da y. This
new counter gam e known as the t ime the f a ct or y moves f rom 1228
TUMBLER. This is a very small W est Washington B lvd. t o a new
m achin e in a perfect round shape location at 1228 South Olive street.
that m eas ures 10 inches in diame- wher e more t han 12,000 squ are
feet of f loor space is available for
ter a nd is 5 inches h igh. It weighs t u rning ou t the winning produ ct.
only five pounds and has a newer ,
In its n ew quar t ers, the A . Me:
more novel and m ore original ac- Amusement Company has added_
tion tha n any other m a chine on considerable new equipment a nd
.
.
. machin ery a nd a t rained force of
the market . It plays pe~les, Olck- men are n ow b usy in an effort to'
els, dimes a nd quar ters, and upon catch up on orders. The neW'
insertion of the coin t he player plant is capable 'of turning out 100
will see little cubes tumbling at a games per day.
.
f u rious speed a cross t he opening
In commenting on the exp~
under the glass. Suddenly, t h r ee sion Mr.' Bud Leiberman and Mr:
of t he cubes stop exactly at the j Henr y N athtmson, owners of the'
opening. The cubes are of special. A. 'M. Amusement Company.
design and have the .us~al fruit stated that the success of Forward
c~ar~cters . and the wmnmg com-I Pass once more proves conclusive-
bmahon s a re standard.
ly that operators are quick t o
The mechanism is simple and recognize a quality pro d u c ~
trouble-free.
"Wh en I showed a sample of t his
All operators visiting ~he Vik~g game to Green and Price in Texas
showroom agree that thIS machme they immediately placed an order
is something entirely different and : for 250" said Leiberm,3.n "Which
they play it time and time again. in itself is an enviable 'endorse ..
This little machine is kept going ment of the machine."
all the day, but in spite of this no
On May 7 a general open house
weakness in the construction has was held at the new plant and
been revealed.
more than 400 operators stormed
the place to be regally entertain-
The arithmetic class was learn- ed. On hand for the operators
ing weights and measures.
d . ks f 11 k· d
t t
What' does milk come in 1" Mk- ;:;esla~l~c~es~ sal:ds~' :;;:tiz~:
ed the teacher.
and what not. .
"In pints," ventured Betty.
The operators and jobbers of
"And what else?"
the west extend best wishes to thG
"In squirts!" shouted Johnny, A. M. in their new quarters.
who had spent last summer on the
farm.
Uncle Charlie (handing his neIM
hew a $1 bill)-"Now be careful
and all who are employed in the with that money, Jimmie. Remem ..
coin machine field must derive a ber the old saying, "a fool and
deep satisfaction from the part his money are soon parted."
Jimmie - "Yes, Uncle Charlie.,
they are playing in adding to the
!1appiness and pleasure of man- but I want to thank you for part-
ing :with it just the same."
kind."
V lklng Shows
Tumbler Game
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