Coin Machine Review (& Pacific ...)

Issue: 1934 June

PACIFIC COIN MACHINE REVIEW
June, 1534
I
In California
G. R. Pettijohn of the Pacific
Amusement Manufacturing com-
pany has been transferred to Chi-
cago from the Los Angeles plant
to handle the production activity
there.
Information arrives on the
coast that Irving Bromberg is
meeting with tremendous success
in' promoting the sale of Contact
in New York City.
Operators from allover South-
ern California flooded in to Los
Angeles May 14 for the opening
of the A. M. Amusement com-
pany in their new factory at 1228
South Olive. And they vvere well
rewarded, too. Bud Leiberman
and William Nathanson had tur-
key sandwiches, salads, pickles,
olives, beer and what not on hand
for the boys.
AI Gustafson bas been spend-
ing considerab .. ' time in the San
Francisco district.
l,Tnder the name of ·the Yuba-
Sutter Social club, G. E. Wil-
coxon, L. Boone and C. Herman
have established a recreational
and amusement center in Marys-
ville. A number of coin operated
amusement machines have been
installed.
A new cigarette vending ma-
chine will soon make its appear-
ance on the market. The new
factory in Hollywood is novv in-
stalling dies and machinery to
turn out the machine and expect
to be ready with deliveries in
about 60 days.
Sam Tessler and George Bates
have opened a shop in San Fran-
cisco to rebuild machines.
Six
mechanics are on duty at the
new plant.
Fred Reilly of the Eric Wede-
meyer office in Los Angeles
spent a week at Catalina island
during the month and installed
eight Merchantman machines. All
are doing very well with the va-
cationists on the island.
G. G. Williamson, pioneer San
Francisco operator, gets a salute
ifr operating several hundred
machines in the bay district.
Mack Mohr has returned to Los
Angeles from Chicago where he
vvent to confer with David C.
Rock-Ola over World's Series ship-
ments to the coast.
Irving Rubin, Los Angeles op-
erator, left the past month for
New York City.
No one can say operating does
not pay if they have noticed the
Kozinsky Brothers riding about
Los Angeles in a brand new Cadil-
lac V -8 sedan and a beautiful blue
color, too.
Mr. J. Frank Myer, president of
the Exhibit Supply Co., Chicago,
has left for Chicago after spend-
ing the vvinter on the Pacific
coast.
Fred Johnson is preparing to
open a large bovvling alley and
II
Page Fifteen'
I e~ra--==-=---~-_-4 ••
Co-operation Need
Gerber-Glass
for
Operating
Success,
Have No Glass
lIn the
NEW YOR- The following talk
by Louis Goldberg, secretary of
amusement arcade on the beach at
the Bronx office of the Amalga-
Santa Cruz this summer. A com-
mated. Vending Machine Opera-
plete line of coin-operated .ma-
tors' Association of New York
Things still remain at a stand ..
chines is planned for the spot.
City, was delivered recently at a still in Seattle as this issue goes
R. Z. Greene, of the Rowe Serv-
meeting of the Association:
to press although it is rumored
ice Co., New York, spent some
"The practice (jf forming as- that slots will again be in evi ..
time the past month in Los An-
sociations of persons whose in- dence within a few weeks. Over.
geles and the coast territory.
terests are in some respects simi- in Spokane the machines are in
An experiment is being conduct-
lar is as old as civilization. operation and most of eastern
ed in the San Joaquin valley by
Whether their identities of inter- Washington is more or less open.-.
J. A. Minassian near Cutler in Tu-
est were religiou~, political, cUl-
A bill is now before the HousQ
lare county as to vvhether or not
tural or economIC, they found of Parliament in Ottawa Canada
pistachio nuts can be raised suc-
that by organizing they could which will license slot 'machine~
cessfully in this climate.
preserve and promote those inter- through the Canadian dominion.:
A patent covering a vendrng
ests f~r ~~tter than they could At the last report the bill vvas in
machine to vend various types of
do so mdividually.
committee.
merchandise vvas granted Thomas
";n the indus.trial vvorld vve
Charles Snyder, representing
C. Martin and Walter D. Wood-
ha, e seen. the disastrou~ effe~ts the Mills Novelty Company, has
vvorth in Los Angeles this month
o~ a ~orkmgman com~etmg WIth been making cne of his periodiC
and vvas assigned to the Accurate
hIS kmd. The. same IS true of I visits with operators throughout
Vending Corporation, Los Angeles.
per~ons ane. fIrms engaged in this ferritory.
A neW operation of automatic
busmess, large or small, compet-
Miss Ruth Cohn, one of the few:
cigarette machines has just been
ing with others engaged in the
vvoman operat('rs in the country.:
established in the Oakland district
same lines. This brought about reports the operation of digger.
by the Mapes - Cigarette Service
the success{ul operations of trade
type machines very satisfactor~
Company.
unions, follovled by the formation
World's Series games have tem- of manufacturers' associations at the present.
porarily demoralized the pin game employers' associations and or~
Fred McKee is doing a success ...
business here in Portland as every ganizations of retailers of various ful business in the distribution of
location is practically demanding lines.
slots through the Pacific N Oi~th~
them and every operator is doing
vvest.
"The
present
National
Admin-
LOS ANGELES-P. H. Koolish, his best to supply the demand un-
On Victoria Island things are _
istration, in its noble aDd heroic
local branch manager of the Pierce til they are almost as common as
as gloomy .as ever and there
efforts
to
readjust
the
business
Tool and Mfg. Co., Chicago, an- flies vvith the play on individual
seems little hope for a revival of
nounces the receipt of the new games becoming smaller and structure of the country so as to interest in this section for months
minimize Unemployment and re-
smaller.
One
company
is
under-
HIT ME machine. When shown to
to come.
.
local jobbers the machine vvas re- stood to have ordered 200 of these stor.e a measure of well-being to
Al Gustafson spen t sever.a.l
all
the
people,
has
found
it
neces-
games.
ceived with enthusiasm and all of
days the past month in the
Mr. Jack Moore of Frisco was sary to deal with groups of per-
them vvere unanimous in acclaim-
Northwest doing detail work 1)0r,
sons
engaged
in
the
same
indus-
in
town
la-st
vveek
full
of
enthusi-
ing the machine one of the big
the
Exhibit Supply Company of
try.
Hence,
every
business
man
asm about the SPORTSMAN, Jen-
hits of , the year.
Chic~go.
today is association-minded."
The comments vvere particular- nings payout table, but in this city
Five foot tables vvill never die
"The amusement-machine oper-
ly favorable in regards to the fea- at least, the license department
ture of the machine vvhich pre- will not license them and that ator is b~set by certain difficul~ in Seattle. Tbe city is prett~
ven ts the opening of the second means that they will not be oper- ties peculiar to his trade. He is well covered with the giant mone~
not engaged in the purchase and makers and all of the operators
and third shutters before shutter ated.
No. 1 is opened, and prevents the
There's always something new sale of merchandise at a profit. report excellent profits from the
opening of shutter No. 3 before in the operating game and now His investment is not confined operation of the big boys.
Charles McKee, Seattle opera. ...
No. 2 is opened. The claim is we have in Portland one or two within the four walls of a store
made that this will avoid a lot of operators who are trying to BUY vvhere he can exert constant su- tor, now ,has 22 Iron Claw m~
arguments between dealer and certain good locations, for in- pervision over it. His machines chines and several pin games
stance if there are two or more are distributed in various places operating.
customer.
The Pierce factory is now in full operators IN a location tnese of business. Unscrupulous com-
production on HIT ME and orders "birds" are going to the merchant petitors have access to them and
and offering him a stated sum of can easily cause their owner se-
are being shipped as received.
money, usually $50.00, to allow rious loss of income or even loss
them to have the location 100 per of property.
cent. Naturally, you cannot blame
1~ime
"The operator's immediate cus-
the merchant if he is assured he tomers, the location owners, are
will have at all times the latest known to all other people en-
CHICAGO.-Mr. A. S. Douglis,.
PROVO, Utah-Mr. and Mrs. and best equipment, but it does gaged in the same business. If president of the G. B. Daval CO' r
M. D. Close were made the proud seem that operators would use bet- open competition should prevail, Inc., 16 North May Street, an.
parents of a seven-pound baby boy ter business ethics and come to be- the operators would find them- nounces that they now have a
lieve more in a live and let live selves in the position of the pro- catapult principle which automat-
the past month.
policy. After all, vvhat is the dif- verbial Kilkellny cats; they would ically shoots the ball up the board
Mr. Close is the owner of the ference between BUYING a spot
into a mystery score pocket. This
M. D. Close Novelty Company and and offering a larger percentage eat each other up:'
"The operator is serving the feature is statF'd to be one of the
is prominent in coin machine cir- of the net profits?
community with a moderately most intriguing which has ever
cles in Utah.
All counter devices are HOT
priced form of innocent amuse- been placeo. on any pin game.
here now and I doubt if there are
Another new feature of the
Murphy- "What's that in your five of them being operated here ment. Favored by· the many mil-
lions of people vvho find pleasant American Beauty is the Ball-O-
pocket?"
at present. Election year no doubt
Pat (in vvhisper)-UDynamite. has something to do vvith this recreation in the use of the ma- Meter which is a registering ball
chines, the operator is occasional- counter and lets the player know.
I'm waiting for Casey. Every time situation.
ly harassed by the type of folks just how many balls he has used
he meets me he slaps me on the
End your correspondence to ad- whose-main pleasure in life is the as well as how many he still has
chest and breaks me pipe. Next
interference with other people's left to shoot.
This registering
time be does it, he'll blow his hand vertisers by mentioning THE RE-
pleasures."
Ball - 0 - Meter works with the
off."
VIEW.
"The operator has struggled clicking action of an electric
through the disheartening era of clock and is stated to be one of
competition and and has finally the greatest improvements in this _
survived by virtue of co-operation. type of baH counter which has
An operator cannot possibly exist ever been placed on any game.
without a thorough understanding
A large, senior model of the
with his fellow operators, and that
Let the boys punch for horses in-
game will also be manufactured
can
only
be
accomplished
through
stead - of numbers. A new series
by the firm anc it is said by the
a strong and well-managed associ-
that is beating all records for fast
engineers at the plant that the
ation of operators."
play. A nickel ticket can win $20.
larger model will greatly enhance
Better tha.n betting at the tracks.
You can keep this publication the play in general. Eyery new
Thick boards and largest series
coming to you each month by pat- feature will also be incorporated
ticket on the market. Each ticket
ronizing our advertisers and men- into the larger model and the be.
a horse's name.
tioning THE REVIEW in buying lief is that these new features
will prove even more attractive
from them.
on the larger board.
NORT'VEST
CHICAGO-When Paul Ger-
ber and Max Glass formed a
partnership to handle the states
of Illinois and Mic.higan on
CONTACT, little did they think
what trouble their names would
bring.
The pair opened an office and
put out a beautiful sign an-
nouncing to the world that the
Gerber-Glass Distributing Co.
was open for business. The first
week brought hundreds of calls
asking for quotations on glass.
Result: One week later an-
other sign painter was called
and now the firm is known to
all as the Gerber and Glass
Distributing Co.


I
I
.----------.----.
In

Portland

"Hit Me" Is
New Arrival
New Catapult
Principal Used
For First
Baby Born to
Utah Operator
A SERIES DEAL WITH A IlEAL PUNCH!
50-200 Derby Series
Price $24.00 Net
Plus 10ro U. S. Tax
Take In $500 Payout $228 .. iO Profit 5271.50
Branch Offices and Warehouses
44 N. Fourth St.,
150 Baronne St.,
PHILADELPHIA, PA.
NEW ORLEANS. LA.
417 Market St.,
24 W Connecticut,
SAN FRANCISCO. CALIF.
SEATTLE. WASH.
T.hird and Grant St., Starr Bldg.
PITTSBURGH. PA.
GARDNER &
CO'~
2309 Archer Ave., Chicago, Illinois
WATCH
FOR ANNOUNCE-
MENT OF NEW 4-
FOOT GAME WITH
1 - INCH MARBLES
BY
D. Gottlieb & Co.

FIRST SHOWING
MONDAY
JUNE 11th
Lighthouse Is
New Pin Game
BROOKLYN - The Scientific
Machine Corporation announces
its entry into the coin machine
manufacturing field with its intro-
duction of Lighthouse, a new game
possessive of highly competitive
play features.
The machine has been tested on
several locations and as a result
the factory is stepping up produc·
tion .to take care of the volume ot
business pouring in.
"I don't think my wife under~
stands me. Does yours ?"
"I don't think so. I never even
________________ ..1] heard her mention your name."

Page
Sixte~?
_______________________________ P_A
__
C_IF_I_C __ C_O_I_N __ M
__ A_C_H_1_N_£ __ R~E~V~IE~VV~ ____________________________ ~J~u~n~eL,~1~93~4
OPERATOR CONDEMNS
UNfAIR NEWS STORIES
Endorses Our
Fine Weather
NEW YORK-Joseph Fishman,
executive director of the Amalga-
mated New York Vending Machine
Operators' Association, and one of
the best known operators in the
New York area, delivered the fol-
lowing address at a recent ban-
quet of the Association:
"The pin-machine business is a
decent l>usiness. Nobody needs to
be ashamed to be in it. For years
it has been the fashion to attack
it. The operators have talked
about pin machines as though
they were ashamed of them.
Newspapers have jumped on the
pin-machine operator, and politi-
cians have backed up these news-
papers more or less for their own
publicity reasons."
"Why should the newspapers
jump on the pin-machine busi-
ness any more than the baseball
business? Pin machines are real
amusement. They are games of
skill. They are not gambling de-
vices, nor are they intended to
"I always laughed when th~y
take the pennies of youngsters talked about the 'unusual weath-
unfairly. Everybody knows that er' of California in the east, but
men can bet on a baseball game. it really is true- its remarkably
And men may likewise bet on a unusual." So thinks Mrs. Bud
pin machine. That does not make Leiberman, a new arrival on the
baseball a gambling instrument
west co.!lSt.
to be suppressed by law, nor
Mrs. Leiberman hopped a train
should it make the pin machine in New York recently and was
a device to be destroyed by ex- here in a few days to join her hus-
cIted journalism."
band who has purchased a balf in-
"An a.ttempt has beell made to
terest in the A. M. Amusement
have the people of the Bronx
Co.
look. upon pin-machine operators
as men who would willingly hurt
children just for a few pennies in
profit. Your asgociation is com-
posed of men who are social in
their Viewpoint. They will not
deliberately cause the public
CHICAGO.-Bally Manufactur-
harm in any fashion. The ma-
chines they operate are for the ing company will soon release
amusement of the general pub- complete details on a, new ma-
lic. It will take some time be- chine in the popular "senior"
fore the newspapers as a group
and the political leaders as a model size- considerably larger
group make a distinction be- than the standard pin table and
tween games in themselves and specially designed for higher
the sporting or betting frame of grade locations.
The new "senior" Tllachine is
mind that men sometimes bring
called FLEET and embodies many
to these games."
"Nobody on earth can ever new and unusual features. Two
stop such action. It is part "f features in particular are claimed
human nature. We simply pro- to be entirely new departures in
One of
vide amusement and recreation pin-game construction.
with an opportunity to demon- these is a new type Automatic
strate skill, and we do that open- Progressive Score Device, which
ly and legally. We Lust give makes possible the progression ~f
tone to our industry. N one of six ball at one time. New type
us want to be the operator of a hazards must be overcome in the
machine which is looked upon as right order to operate the Pro-
dangerous for the children Or the gressive Score Device. The other
grov;rnups. None of us want to outstanding feature of FLEET is
be pointed out as a man who a device known as the Retriever,
earns money by doing things which enables the player to re-
Which are injurious to the public trieve or recover all or part of
Considerable
as a whole. We won't put our- the "lost" balls.
selves in that class. We have skill is required to recover the
been decent, legitimate citizens "lost" balls, and the d~vice is
operating a decem, legitimate claimed to have uncanny power
business."
of attracting repeat play.
"The biggest job of this asso-
F LEE T is described as a de-
ciation is to make everyone real- luxe type construction through-
ize that we are a recognized in- out and it will be listed in the
dustry. That we have a right to higher price range.
be proud of Our business and a
.right to endeavor to do whatever
other business men can do to
make that business profitable and
dignified."
CHICAGO.-Five engineers and
:Mention THE REVIEW every their assistants operate a labora-
time you buy equipment adver- tory for the creation of new
tised. It only takes a minute and amusement machines in the G. B.
it will keep this publication com- Daval company plant at 16 North
ing to you regularly.
May street. These engineers con-
stantly improve the going ma-
chines and create new ones as
well. In this department a visitor
finds :i group of men who are so
absorbed in their efforts they seem
oblivious to their surroundings.
FOR ANNOUNCE-
The G. B . Daval plant occupies
MENT OF NEW 4·
two
floors of a large a-story build-
FOOT GAME WITH
ing and every inch of space avail-
1 - INCH MARBLE,S
able is used. The plant can easily
BY
turn out two hundred machines
daily and plans are being rushed
to boost this to the 300 figure.
According to Eddy Ginsburg the
new model of the AmerIcan
Beauty is growing rapidly in favor
FIRST SHOWING ' ,
despite its unusual run.
The organization is composed of
well-known amusement machine
men., A. S. Douglis, Dave Helfin-
bein, 'W illiam , J. , Shafran, Eddie
GinSburg ' and M. A. Ginsburg aTe
,;i
the m en behind'the company:. ' ,
UNIQUE RECORD OF
GrQup Form
Operator Code
014 CONSECUTIVE HITS
CHICAGO-Genco, Inc" inter-t
nationally known manufacturers I
of coin machines, have established
the unique record of 14 consecu-
tive hit games. The games are as
well known throughout Europe I
I The REVIEW
Reaches Paris
I
Copies of THE REVIEW are
now being mailed each month
and Asia as they are in the United
to the La Publlclte SOU8 Tou-
States.
tes Ses Form("S in Paris,
At this time the European mar- I France, at the request of
ket is using the Silver Cup and I French operators.
the Pontiac junior and senior
During the past month R.
games in large quantities. More
Godin, Paris, wrote THE RE-
than a thousand of these ' games
VIEW that the automatic coin
per month are sent to the Genco
machine industry is just start-
representative in Europe.
lng in France and will un-
The Asiatic market also prefer ' dhoUb~thY 8uOO~teddeVSetl~~ as it
C
d th P t·
as In
e
In
a«:'l5.
th elVer
S 'l
up an
e
on lac
M
G di i
t rtin
games because of their unique
f: o. n 8 s a g .a coin
player appeal and their Totalizer
machme Journal in. FariS and
action. Both these games are fa-
haB 88ke d pefrmiTHE8S10rRl EtoVIEr\~:
mili
t th A '
t
pr int par ts 0
,"
ar 0
e merlc.an opera o:s
tlmt might be of interest to
and were. the sensatIons of their
F
h
t
time.
rene opera ors.
I
I
It
The aU-gold decorated Pontiac
senior model is still one of the
greatest money-makers in the
United States and is proving it-
self to be even a greater money-
maker over there.
This record of 14 consecutive
hits is said to be the greatest ever
established by any firm in the
coin machine industry and some of
the first games made by the com-
pany, Such as the Jiggers, are still
on location in many parts of the
country.
S. F. Operator
On Feet Again
LOS ANGELES-In an endeav-
or to establish a fair competition
code among the various operating
groups in Los Angeles, the Cali.
fornia Amusement Machine Oper-
ators Association has held a series
of meetings 'the past month at
which such a code was discussed.
Purpose of such a code would be
to do away with renting pin ga.mes
and establish a 50 per cent com·
mission sharing basis for opera·
tors.
.
To make the arrangement effec-
tive the various operators would
be required to join the association.
First offense would be punishable
by a fine of $25 if found guilty,
second itffense a fine of $50, and
third offense would mean expul·
sion from the membership.
Judge OK's
Machine Wrecking
SALEM, Oregon.-A decision by
Justice Bean reversed the Multno-
mah County Circuit Court in the
case brought by R. H. Enloe of
Portland, against the Portland
police department, by deciding the
city had the right to seize and de-
stroy slot machines that were
found in use within the city.
SAN FRANCISCO-Operators
here .and in northern California
are happy to learn that A. J.
(Tony) Compagno of the Golden
West Sales Company, is again able
to be u and ar~und.
Usher (to cold, dignified lady):
p
"Are you a friend of the groom?"
His friends wish for him a
The Lady: "Indeed, no, I'm the
speedy reeoY-ery.
bride's mother."
I
Bally Makes
Senior Table
Hard Sitell and Extra Hard Shell
o ES
lYl ade Especially
VENDING MACHINES and DIGGERS
What we do is to USe m-ore sugar and le~s of the moisture absorbing ingredi.
ents. In addition we work the candy batch approximately two and three days
longer, thereby "stiffening" it. The cost of candies made under the Hard
Shell Process is but slightly above the cost of ordinary or "soft shell" candies.
HardShell
Extra Hard Shell
Butterscotch Peanuts
Smooth Burnt !Peanuts
Mint Pellets
Mint Patties
Black and White Licorice Nibs
Fruit Dibs
Boston Baked Beans
Rainbow Peanuts
Radiant Mixture
B,aston Baked Beans
Rainbow Peanuts
Fruit Dibs
Lime Drops
Lemon Drops
Orange Drops
Mint Patties
Dainty Cup Eggs
....
-ALSO
EL.JETS
G. B. Daval
Busy Plant
WATCH
Seven Different Varieties and Flavors
Ask Any Candyman About PAN'S Reputation for Quality
Represented by
GEORGE A. KIEPE & SONS,
2611 WEST ADAMS GARDENS,
, LOS ANGEI:.ES, CALIF.
J. M. ROTHSCHILD CO.
24 WEST CONNECTICUT ST.
SEA TTLE, WASH.
We ship to all large Pacific Coast points in pool cars which originate in
Chicago, giving you the benefit of Carload Freight Rates. '
Write to Our Representatlves for Prices
or Direct to Our ' Fa.ctory for Sa~ple8
D. Go.t tlieb & Co.
MONDAY
JUNE 11th
fo~
AN CONFECTIOr
(Nanol'"' CBndy, co.~ Ine.)
347 'V. Erie Street · ,
~,I~
&
"
....
-
'.
"~.;,,,::, ~
"
~;"
"i~'
..

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