December, 1948
11
THE COIN MACHINE JOURNAL
9t Seems
Show - Convention
Dates
to Me
~~
EDITOR & PUBLISHER
COIN MACHINE JOURNAL
Rewards of Learning
Efficiency and growth is the theme
of this second annual All-Automatic
Mercha11dising Convention and Show,
an occasion which marks the twelfth
year of the National Automatic Mer-
chandising Association. This greatest
of gatherings topped hy the greatest
of coin machine shows might be said
to celebrate the coming of age of auto-
matic merchandise vending. The in-
dustry, as such, is regarded as being
some 75 years of age. It may be most
favorably compared to the age periods
in the life span of mankind.
With the first organization project-
ed in 1925 and the first coin machine
show in 1926 under the auspices of
the National Vending Machine Opera-
tors Associat~on that year might be
said to mark the boyhood period. Ma-
chines were few in types; operators
were few in numbers and public ac-
ceptance existed more or less as a
tolerance bordering on sympathy for
the lowly penny machine man. The
interim factional differences, splits in
allegiances on the part of both oper-
ators and manufacturers, represented
the childhood struggles of a growing
but healthy generation.
The launching of the strictly mer-
chandising group some 12 years ago
under the banner of the National
Automatic Merchandising Association
represented adolescence. Having ap-
proached our majority in things coin-
wise the initiation of the strictly mer-
chandise vending shows, some two
years ago, brought us to the threshold
of maturity. Along with that move-
ment the _operating profession had,
as a result of diligent service and ap-
plication together with the commend-
able developments by manufacturers,
won a public acceptance that demand-
ed a whole industry unification. Pity
gave way to participation. Dependence
has shifted from the operators de-
pendence on the location to the point
that locations depend on the operat-
ing fraternity.
This dependence is based entirely on
a mechanical vehicle, the automatic
vender, which has become indispen-
sable. Its utter indispensability has
brought the merchandise suppliers in-
to the fold, and they now recognize
the vending machine and the operat-
ing profession as a -trouble free, cost
free, outlet for products that might
not otherwise be possible. It is an out-
let that, for the most part, does not
conflict with other established dis-
tribution while greatly increasing the
economy of the country. This economy
is improved by more and better avail-
ability, increased production and dis-
tribution, more jobs, more profits for
every factor involved in the scheme
of things.
People do not come to the shows
nowadays just to see what is new.
They come to learn how to make the
most of the tools their industry affords
them. Products are as patent as the
machines that vend them. It is truly
a mark of maturity that practitioners
in the field should devote considerable
Important to Manufacturers, Sup-
pliers, Distributors and Operators
There are two Coin Machine Shows
during the forthcoming winter season,
each approximately 30 days apart.
Check these dates and facts for your
own use:
NAMA Show (Now On)
Auspices National Automatic Mer-
chandising Association. Featuring
strictly vending type machines and
accessory equipment and supplies.
Also vending machine sessions and
special group sessions.
Palmer House, Chicago
December 12, 13, 14, 15
National Automatic Merchandising
Association, 120 S. La Salle St., Chi-
cago 3, Ill. Tel. FI 6-0370.
•
CMI Show
Auspices Coin Machine Institute.
Featuring all types coin operated ma-
chines, accessories and supplies. Var-
ious group sessions scheduled.
Sherman Hotel, Chicago
January 17, 18, 19, 1949
Coin Machine Institute, 134 N.
La Salle St., Chicago 2, Ill. Tel. FI 6-
0685.
time and study to bettering the results
of their labors.
Thus, it is that this convention is
talking, discussing, exchanging ideas
on EFFICIENCY. Efficiency in Stock
Controls, Efficiency in Selling· Loca-
tions on machines and service. Effici-
ency in Maintenance and Repairs. It
is significant that the watchword of
this convention dispels the old myth
that operators are restricted to one
type operation. Except for some strik-
ing and isolated instances it never was
true. Operators are specialists in
coin controlled merchandising equip-
( Continued Page 12, Col. 3)
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