Coin Machine Journal

Issue: 1947 October

October, 1947
THE COIN MACHINE JOURNAL
52
News Around . the Trade
Coin machine manufacturers are
again in the ne:ws with numerous new
developments.
Bally, for one, has released during
the past thirty · days such notable new
games as Nudgy, Silver Streak, and
Jockey Special. The latter game now
in its second month has given to the •
public a new adaptation of the original
play incentive "Mystic Flash" now
known as "Horseshoe Flash." Prece-
dent. for this' play stimulating feature
was set in the original use in Entry.
After playing all desired multiple
coins for changing odds and selections,
the player may press the Horseshoe
• button and deposit · additional coins • to
play for five big special advantages.
Number one, place section receives
win odds. Number two, show section
receives win odds. Number three show
section receives top odds.
Seasoned game operators will im~
mediately appreciate the added incen-
tive these features give to this type
game. New and prospective operators
will grasp the possiblities in operation
of games of this type.
Something new in player controlled
novelty games is offered in Nudgy.
• It is obvious from the name of the
game that an extra nudge to win is
offered the player. This is the first
new . playing principle since bumper
type games appeared in pre-war days.
Lew Jaffa of Eastern Electric Vend-
ing Machine Corp., distributors of
Electro electric cigarette vending ma-
chine advises that the manufacturer
has revamped the production system
whic'h now permits the use of one thin
luminite tube in the merchandise win-
dow compartment, instead of many-
small bulbs. A new socket was de-
veloped which makes a permanent con-
tact which in turn accommodates the
new tube or bulb without straining the
bulb beyond the normal function.
Thru • this new lighting system
Electro vendors will appeal to the
service man a s it improves display and
avoids service problems incidental to
multiple lights .
The flow ·of coin machine visitors in
and out of the Chicago plants during
the past two or three weeks reveals
either a keen curiosity on the part of
outly 1 ing operators and distributors or
some activity going on that porten~s
big· news soon .
After seeing E. Raverqy of Associ-
ated Amusements, Boston; Ed Holy-
field, Dixie Coin Machine Co., New
Orleans; R. F . Jones, Jones Distribut-
ing, Salt Lake City; B. D. LaZar,
Pittsburgh; Jack Moore and Al Sleight
of Jack R. Moore Co,, Portland; Jimmy
Johnson, Pan American Sales Co., San
Antonio; Paul Laymon, Los Angeles;
all at Bally we began to wonder,
whether a coin machine show ~as on.
Reminds us of the Hilly Billy who
landed in Atlanta a few years back.
He walked out of the railroad station
and surveyed the trek of the crowds to
and ro. Turning to a stranger he
said: "Must be Court Week."
The visiting did not stop with Bally;
we ran into I. H. Rothstein at United
Manufa~turing. Larry Frankel was in
town, commuting again. . Frank Q.
Doyle, Miami and all points South in
behalf of Vendors Distributors was in .
Chicago twice within the month. J. W.
Coan, Coan Manufacturing Co., Madi-
son and Johnny Stevens of U-Select-It,
Wichita confabbed in Chicago early in
the month. Don Kennedy, Packard
Regional man for a . large section o:I\_
the eastern seaboard was a passer
thru : Senator Capehart made three
appearances during the month. Mr.
Capehart was the guest of honor at
the "Kick-off" dinner and session of
United States Vending Corporation
(see story elsewhere thi~ issue).
As a part of the functions of the
official unveiling of the new US Vend-
ing refrigerated vendor key distribu-
tors were on hand. We now take back
our gag in the preceding notes about
a show-for the US Vending launch-
ing was a show ·of far-reaching in-
fluence on the future of vending;
An extensive survey is underway
among coin machine manufacturers
under the auspices of National Auto-
matic Merchandising Association to
determine how proposed increases in
freight classification rates on coin-
operated merchandise and vending
machines would affect the industry.
This survey· is directed at a more
equitable handling . of our industry
shipping, the association having ap-
peared before the Committee on Uni-
form Classification in Chicago Sept.
30 to protest against the proposed
changes. The committee was given 60
days to gather its statistical data to
present in support of its protest. Coin
machine shippers in the lines repre-
sented by N.A.M.A. are asked to co-
operate in supplying this_ data. A
questionnaire has been mailed out to
the membership and others of record.
Any man~facturers of vending ma-
chines and supplies may get aetails on
this questionnaire by writing to
National Merchandising Association,
C. S.' Darling, Executive Director; 120
S. La Salle St., Chicago 3.
Buescher's Miss~uri Hickory and
Corn Cob pipes are again in the news
with the announcement by George
Buescher that arrangements for a
branch operation of manufacture and
sales of the line throughout the
Dominion of Canada have been com-
Harry Schneider, Atlantic N ew Y ork Cor p., d-isplayed S ee burg Symphonoa
phonogr aphs at United Restaur ant Liqu or Dealers of Manhattan outing at
Rye, N.Y.
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October, 1947
pleted with J. T. Lacey, general
manager of Wally Enterprises, Ltd.,
Wallaceburg, Ont.
Operators, particularly pun~h board
and premium goods users among oper- '
ators are familiar with the Buescher
line. Buescher's subsidiary Missouri
Sales are well known coin machine dis-
tributors. · Euescher's advertise their '
line in COIN MACHINE JOURNAL.
Where we formerly jested about
Ford cars and Missouri cob pipes we
now find both these typically American
products universally sold and used.
Reviewing the Ads
Abbott Specialties Co., New York,
whose new game "Buccaneer" has been
reported in these columns befor~ make
official announcement to JOURNAL
readers in this issue.
Williams Manufacturing Co., Chi-
cago, headline their space this month
with the new, improved William's All
Stars. Dave Bond's report on this
game, featured in this ad, will prompt
many operators to get busy and place
this game.
"Humpty Dumpty" is here, and is
heralded as s9mething new in game
innovations. Being the product of an
established manufacturer it has every
assurance of success. This manufac-
turer assures operators that players
on test locations go for it in a big
way.
United Manufacturing Co., Chicago,
feature their "Nevada" game as the
"greatest on four legs." Success of
previous United games will leave no
doubts over their claims. This game
announced to JOURNAL readers last
month has four ways to set up the
Super Bonus feature. It is a five ball
novelty game.
Jobbers will find Scientific Lubri-
cant's new counter display of Motor-
Mica a strong lure to get operators
into their places. This lubricant is
widely used on various coin machine
games, phonograph s, vendors and
other mechanical and production ma-
chine uses. See ad this issue.
Christopher Now Bally
Regional Distributor
Virgil "Chris" Christopher, veteran
cciin--machine sales executive, has been
appointed Bally Regional Distributor
for Maryland, Delaware, Virginia and
Pennsylvania, according to announce-•
ment by George Jenkins, vice president
and general sales manager of Bally
Manufacturing Company. Christo-
pher's headquarters are at Chirs
Novelty Company, Baltimore.
Christopher is widely acquainted in
coin-machine circles, ·h aving been as-
53
THE - COIN MACHINE JOURNAL
Reunion ,at the New Yorker. Left to right: Nat. Cohn, Modern· Music Co.;
Charles L. Cade, Sales Mgr. Packard,: Sidne.y H. Levine, Counsel Automatic
Music Operators, New York; Wm. P. Bolle, Adv. Mgr. Packard; Mrs. Cohn;
Earl V. Hess, Packar.d Regional Mgr., Mrs. Levine.
sociated with the industry since 1935,
when he became sales manager of a
well known manufacturer of ):>ell ma-
chines. In 1938 he became a 'distribu-
tor of Bally products in Georgia and
Florida until 1940, when he entered a
distributor organization in Michigan.
During the war, he wa1; a special in-
vestigator for the War Production
Board. He is a partner in Christopher-
Luker Company, Miami.
Oliver .W endell Holmes, the poet,
was small of stature. Once when he
attended a meeting he was found in
a group of tall· men which made his
diminutive size all the more conspicu-
ous. One of them somewhat waggishly
remarked, "Well, Dr: Holmes, I think
you must feel rather small among all
these big fellows." ,
Dr. Holmes answered, "I do. I· feel
like a dime among a lot of pennies."
Broader Operator's Service
Back of U-Select-lt Expansion
Ground was broken October first
starting ari expansion program for the
Coan Manufacturing Company,
makers of U-SELECT-IT vending ma-
chines.
"When this new building . is com-
pleted," Mr. Coan announced; "we will
have twice the floor space and manu-
facturing faciljties as heretofore and
we will also 'be ready to· go into experi-
ment and production on a couple of
new ideas that will prove a great boon,
especially to industrial vendors."
Mr. Coan did not enlarge upon this
statement, but the Coan Manufactur-
ing Company has been recognized for
years as the most co-operative manu-
facturer of vending machines, as far
as the operators of this equipment are
concerned. Coan has been in forefront
of serving the interests of the ope'r -
ator. In the past this has included
much work directly with candy manu-
facturers to induce them to give
greater recognition to the potentiali-
ties· of vending. It ha~ also included
working directly with the operators of
the equipment, helping them gain both
locations and recognition in their com-
munity. The U-SEl1ECT-IT plan of
operation is familiar to operator all
over the country and the U-SELECT-
IT group of operators are among the
finest group of independent operators.
• "Vending,:' asserts Mr. Coa11, "has
graduated out of the novelty field and
is no longer a part-time endeavor. In-
dustry is looking for men in their com-
munity who have both the recognition
and the ·facilities, to give them a first-
class vending service that is also de- ·"
pendable and is able to render them an
honest, reliable service. • They- no
longer · want every Tom, Dick and
Harry to be running through plants
and prefer to deal exclusively with one
operator who is in a position to give
them a complete service. We are gear-
ing our plan of operation to the times
and our boys across the country will
soon be in a position to render in-
dustry a vending service that is second
to none."
JI'he present expansion program is
only the beginning of an unusually
large and complete expansion program
which will 'make the Coan Manufactur-
ing ·company at Madison, Wisconsin,
one of the biggest in this industry.
.
I
The successful man lengthens his
stride when he discovers the sign post
has decieved him. '.l'he failure looks for
a place to sit down.
frown is just a smile turned up-
side down.--'Construction Digest.
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