10
and merchandise commodities which
will embrace Heinz, Welch's Grape
Juice, the breakfast foods, Standard
-Brands, General Foods, Du Ponts, etc.,
etc.
N.A.M.A. have done a big job so far
-which is small in comparison to .
what they will have do1;1.e two or three
years hence.
Add Vending Sequence
To Candy Film
On occasion we have asked the
pointed question, "Why did the Council
on Candy Film come about without a
suitable vending sequence?"
All industry factors will be happy to
learn that Clint parling, N.A.M.A. •did
do something about it. We are advised
by the promotion office of the Council
on Candy (a division of the National
Confectioner's Association) that the
film has been called in and revised-
a~d that a splendid retail outlets se-
quence with a typical vending feature
included no~ appears in the new
prints.
Darling had p;eviously counseled on
this with Phil Gott, head of N.C.A.,
and first releases revealed the lack of
suc:\i a sequence which attracted our
attention, and comment.
Now this splendid picture is com-
plete in its appeal to all candy outlets.
Congratulations to all hands in-
volve
Now let us see o~r coin ma-
chine manufacturers, distributors and
operators take advantage of this splen-
• did selling film and arrange for show-
ings every where possible. Free loan
• of the film will be arranged on requi st .
to "Council on Candy," 1 North La
Salle St., Chicago 2, Ill.
Comedy Sublimate
Considerable criticism is hurled
these days at the "Comics" books.
Much of the· criticism is justified, to be
sure. We will not argue the merits of
comics here, that is not our purpose.
The point we do make, however, is the
fact that the comics publishers are
doing a selling job. Not only are they
catering t o a responsive market but
they are justifying their defiltnce of
criticism through the means of an edi-
torial boar d which was, no doubt,
chosen for its public a.c ceptance value,
if for no other.
For instance one big seUjng comic
book line lists on , its masthead° an
a ssociate professor of psychiatry of
the School of Medicine of New York
Univers~ty; a consultant on children's
reading of the Child Study Associatfon
of America; a professor of education
and director of curriculum study of
the University of Pittsburgh and a
THE COIN MACHINE JOURNAL
director of child guidance of the Board
of Education of New York City.
Would yl>u dare pit your prejudices
against so formidable a force? What
a legal battle would such a defense
group wage against an injunction
action regardless of t,h e power behind
it.
The~e publishers know their public.
They know their business. What is
more they know their opposition. Let
the critics rail, however justified their
viewpoint, they have little chance
beating down such ail authoritative
sponsorship as this.
With any degree of sincerity these
educators can wield a powerful and
lasting influence on future gener-
ations. Whether they actually weigh
their responsibilities over their pocket
books does
circumstances.
There is a lesson to be learned from
this by our coin machine leadership.
Whatever your virtues or shortcom-
ings fortify your future by gathering '
about you qualified liaison personnel.
The movies did so; as did the race
track people. Need we say more?
Why No Comment!
Nothing your editor could say, re-
gardless of rhetoric would enhance the
luscious eye appeal or the promise of
renewed profits and stability in music
revea,l ed in the 16-page Wurlitzer
phonograph color section last month in
COIN MACHINE JOURNAL.
There were, to be sure, adequate
news releases but if the insert section,
product of BilfLandsheft and his staff
(Landsheft Inc., Advertising Agency)
didn;t do the job of selling this mar 0
velous new music line no efforts of
ours would avail.
It was a splendid job and marks a
definite upswing in coin phonograph
activitiies. We bow to a superior abil-
ity.
To The Editor
Dear Editor :
"A lot of birds used to think · we
were sitting pretty because of that
nestful of gold down at Fort Knox but
they're beginnin~ to realize that the
country is getting way out on a limb
,because nobody trusts anybody any
more. The whole world is scrap-
happy. It reminds me of something
that happened here in Birdland not
long ago.
"A salesman flew into the Eagle
Hotel one night, registered, and turned
over a $100 bill to the clerk for safe
keeping. Early the next day a man
called 1 to collect a food bill, just 100
bucks. There was little in the till at
that hour, so the bird behind the
October, 1947
register borrowed the century note
given him by the traveling man, in-
tending to replace it from the day's
receipts and paid the food bill with it.
The food man owed $100 rent and he
gave the landlord the same bill. The
landlord owed the plumber $100 and
settled the debt with the same bill.
The plumber owed his doctor $100 for
services and got a receipt in exchange
for the engraved piece of paper that
people call money. The doctor had a
suite at the Eagle Hotel costing $100
a month, his rent was due, so he went
in and paid the same clerk with the
same $100 bill paid the food supplier
that morning. In the _ meantime, this
bit of paper had settled $500 .in debts.
"That night the salesman asked for
his hundred and the clerk's eyes
popped out like ostrich eggs when the
traveling man casually put a match
to the bill, then used it as a torch to
light a cigar.
"'Ar~ you a loon!' shrieked the
clerk. 'Lighting your cigar with a
$100 bill!'
•
"'No; I'm a lark,' laughed the
traveling man. 'This bill's a counter-
feit'.".
•
Confidence is the best gold standard.
Sincerely,
A. Wise Reader
Baltimore Confection
Salesmen Sponsor
December Banquet
The Confectionery Salesmen's Club,
of Baltimore, will sponsor another an-
nual Battimore banquet, Saturday eve-
ning December 13, in the Main Ball-
room of the Lord Baltimore Hotel.
1 Walter Wintz, pres., has appointed as
Chairman of the Banquet Committee
T. Donald Elliott. The following will
serve with Elliott on this committee:
B. Weldon Sprecher, John R. Wat~
son, J . W. J. Suter, Jr., Walter Wintz,
Harry Green, H.• L. Leaman, Irvin R.
Hosking, J. H. Watson, Edward B.
Klain, Ernst Schweinitz, Carl G. Joy,
E . W. Pritchard, Wm. C. Meyers, Jr.,
Milton Rodberg, W. J. Hoover, Samuel
Rosenthal, Ralph Klotzbaugh, Samuel
A. Spector, Robert Mathias, L F. Kart-
man, Charles Pyle, Hen'"r-y W. Loock.
Seasickness is traveling across the
ocean-by rail.-Ma:gazine Digest.
The sports editor of the Toonerville
Tribune is still wondering why he got
fired for his story of the Sunday
School girls' baseball game which said:
"Everything was going fine for ·t he
local girls until the fifth inning when
the bags got loaded."-Canning Trade.
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